diff --git a/.golangci.yml b/.golangci.yml
index b81ccb2d..34c9fda0 100644
--- a/.golangci.yml
+++ b/.golangci.yml
@@ -26,6 +26,8 @@ linters:
   fast: false
 
 linters-settings:
+  goconst:
+    min-occurrences: 5
   golint:
     min-confidence: 0
 
diff --git a/chart/templates/hub_secret.yaml b/chart/templates/hub_secret.yaml
index 58eb0e61..d256b869 100644
--- a/chart/templates/hub_secret.yaml
+++ b/chart/templates/hub_secret.yaml
@@ -15,6 +15,7 @@ stringData:
       user: {{ .Values.db.user }}
       password: {{ .Values.db.password }}
     server:
+      baseURL: {{ .Values.hub.server.baseURL }}
       addr: 0.0.0.0:8000
       metricsAddr: 0.0.0.0:8001
       shutdownTimeout: 30s
diff --git a/chart/values-production.yaml b/chart/values-production.yaml
index 80896543..724ae252 100644
--- a/chart/values-production.yaml
+++ b/chart/values-production.yaml
@@ -38,6 +38,7 @@ hub:
         cpu: 2
         memory: 8000Mi
   server:
+    baseURL: https://artifacthub.io
     oauth:
       github:
         redirectURL: https://artifacthub.io/oauth/github/callback
diff --git a/chart/values-staging.yaml b/chart/values-staging.yaml
index 8b7e847e..2169a001 100644
--- a/chart/values-staging.yaml
+++ b/chart/values-staging.yaml
@@ -39,6 +39,7 @@ hub:
         cpu: 1
         memory: 1000Mi
   server:
+    baseURL: https://staging.artifacthub.io
     oauth:
       github:
         redirectURL: https://staging.artifacthub.io/oauth/github/callback
diff --git a/chart/values.yaml b/chart/values.yaml
index 720eb701..77f6f104 100644
--- a/chart/values.yaml
+++ b/chart/values.yaml
@@ -32,6 +32,7 @@ hub:
         cpu: 100m
         memory: 500Mi
   server:
+    baseURL: ""
     basicAuth:
       enabled: false
       username: hub
diff --git a/cmd/hub/handlers/handlers.go b/cmd/hub/handlers/handlers.go
index 4ca2d12b..e6b21f4a 100644
--- a/cmd/hub/handlers/handlers.go
+++ b/cmd/hub/handlers/handlers.go
@@ -12,6 +12,7 @@ import (
 	"github.com/artifacthub/hub/cmd/hub/handlers/org"
 	"github.com/artifacthub/hub/cmd/hub/handlers/pkg"
 	"github.com/artifacthub/hub/cmd/hub/handlers/static"
+	"github.com/artifacthub/hub/cmd/hub/handlers/subscription"
 	"github.com/artifacthub/hub/cmd/hub/handlers/user"
 	"github.com/artifacthub/hub/internal/hub"
 	"github.com/artifacthub/hub/internal/img"
@@ -29,6 +30,7 @@ type Services struct {
 	UserManager            hub.UserManager
 	PackageManager         hub.PackageManager
 	ChartRepositoryManager hub.ChartRepositoryManager
+	SubscriptionManager    hub.SubscriptionManager
 	ImageStore             img.Store
 }
 
@@ -51,6 +53,7 @@ type Handlers struct {
 	Users             *user.Handlers
 	Packages          *pkg.Handlers
 	ChartRepositories *chartrepo.Handlers
+	Subscriptions     *subscription.Handlers
 	Static            *static.Handlers
 }
 
@@ -65,6 +68,7 @@ func Setup(cfg *viper.Viper, svc *Services) *Handlers {
 		Organizations:     org.NewHandlers(svc.OrganizationManager),
 		Users:             user.NewHandlers(svc.UserManager, cfg),
 		Packages:          pkg.NewHandlers(svc.PackageManager),
+		Subscriptions:     subscription.NewHandlers(svc.SubscriptionManager),
 		ChartRepositories: chartrepo.NewHandlers(svc.ChartRepositoryManager),
 		Static:            static.NewHandlers(cfg, svc.ImageStore),
 	}
@@ -126,11 +130,18 @@ func (h *Handlers) setupRouter() {
 				r.With(h.Users.RequireLogin).Put("/", h.Packages.ToggleStar)
 			})
 		})
+		r.Route("/subscriptions", func(r chi.Router) {
+			r.Use(h.Users.RequireLogin)
+			r.Get("/{packageID}", h.Subscriptions.GetByPackage)
+			r.Post("/", h.Subscriptions.Add)
+			r.Delete("/", h.Subscriptions.Delete)
+		})
 		r.Post("/users", h.Users.RegisterUser)
 		r.Route("/user", func(r chi.Router) {
 			r.Use(h.Users.RequireLogin)
 			r.Get("/", h.Users.GetProfile)
 			r.Get("/orgs", h.Organizations.GetByUser)
+			r.Get("/subscriptions", h.Subscriptions.GetByUser)
 			r.Put("/password", h.Users.UpdatePassword)
 			r.Put("/profile", h.Users.UpdateProfile)
 			r.Route("/chart-repositories", func(r chi.Router) {
diff --git a/cmd/hub/handlers/org/handlers_test.go b/cmd/hub/handlers/org/handlers_test.go
index ea530fae..5db4043d 100644
--- a/cmd/hub/handlers/org/handlers_test.go
+++ b/cmd/hub/handlers/org/handlers_test.go
@@ -29,7 +29,7 @@ func TestAdd(t *testing.T) {
 	t.Run("invalid organization provided", func(t *testing.T) {
 		testCases := []struct {
 			description string
-			repoJSON    string
+			orgJSON     string
 			omErr       error
 		}{
 			{
@@ -62,7 +62,7 @@ func TestAdd(t *testing.T) {
 				}
 
 				w := httptest.NewRecorder()
-				r, _ := http.NewRequest("POST", "/", strings.NewReader(tc.repoJSON))
+				r, _ := http.NewRequest("POST", "/", strings.NewReader(tc.orgJSON))
 				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
 				hw.h.Add(w, r)
 				resp := w.Result()
@@ -486,7 +486,7 @@ func TestUpdate(t *testing.T) {
 	t.Run("invalid organization provided", func(t *testing.T) {
 		testCases := []struct {
 			description string
-			repoJSON    string
+			orgJSON     string
 			omErr       error
 		}{
 			{
@@ -514,7 +514,7 @@ func TestUpdate(t *testing.T) {
 				}
 
 				w := httptest.NewRecorder()
-				r, _ := http.NewRequest("PUT", "/", strings.NewReader(tc.repoJSON))
+				r, _ := http.NewRequest("PUT", "/", strings.NewReader(tc.orgJSON))
 				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
 				hw.h.Update(w, r)
 				resp := w.Result()
diff --git a/cmd/hub/handlers/subscription/handlers.go b/cmd/hub/handlers/subscription/handlers.go
new file mode 100644
index 00000000..e4200ad0
--- /dev/null
+++ b/cmd/hub/handlers/subscription/handlers.go
@@ -0,0 +1,97 @@
+package subscription
+
+import (
+	"encoding/json"
+	"errors"
+	"net/http"
+
+	"github.com/artifacthub/hub/cmd/hub/handlers/helpers"
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/subscription"
+	"github.com/go-chi/chi"
+	"github.com/rs/zerolog"
+	"github.com/rs/zerolog/log"
+)
+
+// Handlers represents a group of http handlers in charge of handling
+// subscriptions operations.
+type Handlers struct {
+	subscriptionManager hub.SubscriptionManager
+	logger              zerolog.Logger
+}
+
+// NewHandlers creates a new Handlers instance.
+func NewHandlers(subscriptionManager hub.SubscriptionManager) *Handlers {
+	return &Handlers{
+		subscriptionManager: subscriptionManager,
+		logger:              log.With().Str("handlers", "subscription").Logger(),
+	}
+}
+
+// Add is an http handler that adds the provided subscription to the database.
+func (h *Handlers) Add(w http.ResponseWriter, r *http.Request) {
+	s := &hub.Subscription{}
+	if err := json.NewDecoder(r.Body).Decode(&s); err != nil {
+		h.logger.Error().Err(err).Str("method", "Add").Msg("invalid subscription")
+		http.Error(w, "subscription provided is not valid", http.StatusBadRequest)
+		return
+	}
+	if err := h.subscriptionManager.Add(r.Context(), s); err != nil {
+		h.logger.Error().Err(err).Str("method", "Add").Send()
+		if errors.Is(err, subscription.ErrInvalidInput) {
+			http.Error(w, err.Error(), http.StatusBadRequest)
+		} else {
+			http.Error(w, "", http.StatusInternalServerError)
+		}
+		return
+	}
+}
+
+// Delete is an http handler that removes the provided subscription from the
+// database.
+func (h *Handlers) Delete(w http.ResponseWriter, r *http.Request) {
+	s := &hub.Subscription{}
+	if err := json.NewDecoder(r.Body).Decode(&s); err != nil {
+		h.logger.Error().Err(err).Str("method", "Delete").Msg("invalid subscription")
+		http.Error(w, "subscription provided is not valid", http.StatusBadRequest)
+		return
+	}
+	if err := h.subscriptionManager.Delete(r.Context(), s); err != nil {
+		h.logger.Error().Err(err).Str("method", "Delete").Send()
+		if errors.Is(err, subscription.ErrInvalidInput) {
+			http.Error(w, err.Error(), http.StatusBadRequest)
+		} else {
+			http.Error(w, "", http.StatusInternalServerError)
+		}
+		return
+	}
+}
+
+// GetByPackage is an http handler that returns the subscriptions a user has
+// for a given package.
+func (h *Handlers) GetByPackage(w http.ResponseWriter, r *http.Request) {
+	packageID := chi.URLParam(r, "packageID")
+	dataJSON, err := h.subscriptionManager.GetByPackageJSON(r.Context(), packageID)
+	if err != nil {
+		h.logger.Error().Err(err).Str("method", "GetByPackage").Send()
+		if errors.Is(err, subscription.ErrInvalidInput) {
+			http.Error(w, err.Error(), http.StatusBadRequest)
+		} else {
+			http.Error(w, "", http.StatusInternalServerError)
+		}
+		return
+	}
+	helpers.RenderJSON(w, dataJSON, 0)
+}
+
+// GetByUser is an http handler that returns the subscriptions of the user
+// doing the request.
+func (h *Handlers) GetByUser(w http.ResponseWriter, r *http.Request) {
+	dataJSON, err := h.subscriptionManager.GetByUserJSON(r.Context())
+	if err != nil {
+		h.logger.Error().Err(err).Str("method", "GetByUser").Send()
+		http.Error(w, "", http.StatusInternalServerError)
+		return
+	}
+	helpers.RenderJSON(w, dataJSON, 0)
+}
diff --git a/cmd/hub/handlers/subscription/handlers_test.go b/cmd/hub/handlers/subscription/handlers_test.go
new file mode 100644
index 00000000..ed7039a1
--- /dev/null
+++ b/cmd/hub/handlers/subscription/handlers_test.go
@@ -0,0 +1,304 @@
+package subscription
+
+import (
+	"context"
+	"io/ioutil"
+	"net/http"
+	"net/http/httptest"
+	"os"
+	"strings"
+	"testing"
+
+	"github.com/artifacthub/hub/cmd/hub/handlers/helpers"
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/subscription"
+	"github.com/artifacthub/hub/internal/tests"
+	"github.com/rs/zerolog"
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/mock"
+)
+
+func TestMain(m *testing.M) {
+	zerolog.SetGlobalLevel(zerolog.Disabled)
+	os.Exit(m.Run())
+}
+
+func TestAdd(t *testing.T) {
+	t.Run("invalid subscription provided", func(t *testing.T) {
+		testCases := []struct {
+			description      string
+			subscriptionJSON string
+			smErr            error
+		}{
+			{
+				"no subscription provided",
+				"",
+				nil,
+			},
+			{
+				"invalid json",
+				"-",
+				nil,
+			},
+			{
+				"invalid package id",
+				`{"package_id": "invalid"}`,
+				subscription.ErrInvalidInput,
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.description, func(t *testing.T) {
+				hw := newHandlersWrapper()
+				if tc.smErr != nil {
+					hw.sm.On("Add", mock.Anything, mock.Anything).Return(tc.smErr)
+				}
+
+				w := httptest.NewRecorder()
+				r, _ := http.NewRequest("POST", "/", strings.NewReader(tc.subscriptionJSON))
+				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+				hw.h.Add(w, r)
+				resp := w.Result()
+				defer resp.Body.Close()
+
+				assert.Equal(t, http.StatusBadRequest, resp.StatusCode)
+				hw.sm.AssertExpectations(t)
+			})
+		}
+	})
+
+	t.Run("valid subscription provided", func(t *testing.T) {
+		subscriptionJSON := `
+		{
+			"package_id": "00000000-0000-0000-0000-000000000001",
+			"notification_kind": 0
+		}
+		`
+		testCases := []struct {
+			description        string
+			err                error
+			expectedStatusCode int
+		}{
+			{
+				"add subscription succeeded",
+				nil,
+				http.StatusOK,
+			},
+			{
+				"error adding subscription",
+				tests.ErrFakeDatabaseFailure,
+				http.StatusInternalServerError,
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.description, func(t *testing.T) {
+				hw := newHandlersWrapper()
+				hw.sm.On("Add", mock.Anything, mock.Anything).Return(tc.err)
+
+				w := httptest.NewRecorder()
+				r, _ := http.NewRequest("POST", "/", strings.NewReader(subscriptionJSON))
+				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+				hw.h.Add(w, r)
+				resp := w.Result()
+				defer resp.Body.Close()
+
+				assert.Equal(t, tc.expectedStatusCode, resp.StatusCode)
+				hw.sm.AssertExpectations(t)
+			})
+		}
+	})
+}
+
+func TestDelete(t *testing.T) {
+	t.Run("invalid subscription provided", func(t *testing.T) {
+		testCases := []struct {
+			description      string
+			subscriptionJSON string
+			smErr            error
+		}{
+			{
+				"no subscription provided",
+				"",
+				nil,
+			},
+			{
+				"invalid json",
+				"-",
+				nil,
+			},
+			{
+				"invalid package id",
+				`{"package_id": "invalid"}`,
+				subscription.ErrInvalidInput,
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.description, func(t *testing.T) {
+				hw := newHandlersWrapper()
+				if tc.smErr != nil {
+					hw.sm.On("Delete", mock.Anything, mock.Anything).Return(tc.smErr)
+				}
+
+				w := httptest.NewRecorder()
+				r, _ := http.NewRequest("DELETE", "/", strings.NewReader(tc.subscriptionJSON))
+				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+				hw.h.Delete(w, r)
+				resp := w.Result()
+				defer resp.Body.Close()
+
+				assert.Equal(t, http.StatusBadRequest, resp.StatusCode)
+				hw.sm.AssertExpectations(t)
+			})
+		}
+	})
+
+	t.Run("valid subscription provided", func(t *testing.T) {
+		subscriptionJSON := `
+		{
+			"package_id": "00000000-0000-0000-0000-000000000001",
+			"notification_kind": 0
+		}
+		`
+		testCases := []struct {
+			description        string
+			err                error
+			expectedStatusCode int
+		}{
+			{
+				"delete subscription succeeded",
+				nil,
+				http.StatusOK,
+			},
+			{
+				"error deleting subscription",
+				tests.ErrFakeDatabaseFailure,
+				http.StatusInternalServerError,
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.description, func(t *testing.T) {
+				hw := newHandlersWrapper()
+				hw.sm.On("Delete", mock.Anything, mock.Anything).Return(tc.err)
+
+				w := httptest.NewRecorder()
+				r, _ := http.NewRequest("DELETE", "/", strings.NewReader(subscriptionJSON))
+				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+				hw.h.Delete(w, r)
+				resp := w.Result()
+				defer resp.Body.Close()
+
+				assert.Equal(t, tc.expectedStatusCode, resp.StatusCode)
+				hw.sm.AssertExpectations(t)
+			})
+		}
+	})
+}
+
+func TestGetByPackage(t *testing.T) {
+	t.Run("error getting package subscriptions", func(t *testing.T) {
+		testCases := []struct {
+			smErr              error
+			expectedStatusCode int
+		}{
+			{
+				subscription.ErrInvalidInput,
+				http.StatusBadRequest,
+			},
+			{
+				tests.ErrFakeDatabaseFailure,
+				http.StatusInternalServerError,
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.smErr.Error(), func(t *testing.T) {
+				hw := newHandlersWrapper()
+				hw.sm.On("GetByPackageJSON", mock.Anything, mock.Anything).Return(nil, tc.smErr)
+
+				w := httptest.NewRecorder()
+				r, _ := http.NewRequest("GET", "/", nil)
+				r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+				hw.h.GetByPackage(w, r)
+				resp := w.Result()
+				defer resp.Body.Close()
+
+				assert.Equal(t, tc.expectedStatusCode, resp.StatusCode)
+				hw.sm.AssertExpectations(t)
+			})
+		}
+	})
+
+	t.Run("get package subscriptions succeeded", func(t *testing.T) {
+		hw := newHandlersWrapper()
+		hw.sm.On("GetByPackageJSON", mock.Anything, mock.Anything).Return([]byte("dataJSON"), nil)
+
+		w := httptest.NewRecorder()
+		r, _ := http.NewRequest("GET", "/", nil)
+		r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+		hw.h.GetByPackage(w, r)
+		resp := w.Result()
+		defer resp.Body.Close()
+		h := resp.Header
+		data, _ := ioutil.ReadAll(resp.Body)
+
+		assert.Equal(t, http.StatusOK, resp.StatusCode)
+		assert.Equal(t, "application/json", h.Get("Content-Type"))
+		assert.Equal(t, helpers.BuildCacheControlHeader(0), h.Get("Cache-Control"))
+		assert.Equal(t, []byte("dataJSON"), data)
+		hw.sm.AssertExpectations(t)
+	})
+}
+
+func TestGetByUser(t *testing.T) {
+	t.Run("error getting user subscriptions", func(t *testing.T) {
+		hw := newHandlersWrapper()
+		hw.sm.On("GetByUserJSON", mock.Anything).Return(nil, tests.ErrFakeDatabaseFailure)
+
+		w := httptest.NewRecorder()
+		r, _ := http.NewRequest("GET", "/", nil)
+		r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+		hw.h.GetByUser(w, r)
+		resp := w.Result()
+		defer resp.Body.Close()
+
+		assert.Equal(t, http.StatusInternalServerError, resp.StatusCode)
+		hw.sm.AssertExpectations(t)
+	})
+
+	t.Run("get user subscriptions succeeded", func(t *testing.T) {
+		hw := newHandlersWrapper()
+		hw.sm.On("GetByUserJSON", mock.Anything).Return([]byte("dataJSON"), nil)
+
+		w := httptest.NewRecorder()
+		r, _ := http.NewRequest("GET", "/", nil)
+		r = r.WithContext(context.WithValue(r.Context(), hub.UserIDKey, "userID"))
+		hw.h.GetByUser(w, r)
+		resp := w.Result()
+		defer resp.Body.Close()
+		h := resp.Header
+		data, _ := ioutil.ReadAll(resp.Body)
+
+		assert.Equal(t, http.StatusOK, resp.StatusCode)
+		assert.Equal(t, "application/json", h.Get("Content-Type"))
+		assert.Equal(t, helpers.BuildCacheControlHeader(0), h.Get("Cache-Control"))
+		assert.Equal(t, []byte("dataJSON"), data)
+		hw.sm.AssertExpectations(t)
+	})
+}
+
+type handlersWrapper struct {
+	sm *subscription.ManagerMock
+	h  *Handlers
+}
+
+func newHandlersWrapper() *handlersWrapper {
+	sm := &subscription.ManagerMock{}
+
+	return &handlersWrapper{
+		sm: sm,
+		h:  NewHandlers(sm),
+	}
+}
diff --git a/cmd/hub/main.go b/cmd/hub/main.go
index 21ee7373..5589b3a3 100644
--- a/cmd/hub/main.go
+++ b/cmd/hub/main.go
@@ -5,6 +5,7 @@ import (
 	"net/http"
 	"os"
 	"os/signal"
+	"sync"
 	"syscall"
 	"time"
 
@@ -13,8 +14,10 @@ import (
 	"github.com/artifacthub/hub/internal/email"
 	"github.com/artifacthub/hub/internal/hub"
 	"github.com/artifacthub/hub/internal/img/pg"
+	"github.com/artifacthub/hub/internal/notification"
 	"github.com/artifacthub/hub/internal/org"
 	"github.com/artifacthub/hub/internal/pkg"
+	"github.com/artifacthub/hub/internal/subscription"
 	"github.com/artifacthub/hub/internal/user"
 	"github.com/artifacthub/hub/internal/util"
 	"github.com/prometheus/client_golang/prometheus/promhttp"
@@ -32,7 +35,7 @@ func main() {
 		log.Fatal().Err(err).Msg("Logger setup failed")
 	}
 
-	// Setup services required by the handlers to operate
+	// Setup database and email services
 	db, err := util.SetupDB(cfg)
 	if err != nil {
 		log.Fatal().Err(err).Msg("Database setup failed")
@@ -41,22 +44,23 @@ func main() {
 	if s := email.NewSender(cfg); s != nil {
 		es = s
 	}
-	svc := &handlers.Services{
+
+	// Setup and launch server
+	hSvc := &handlers.Services{
 		OrganizationManager:    org.NewManager(db, es),
 		UserManager:            user.NewManager(db, es),
 		PackageManager:         pkg.NewManager(db),
+		SubscriptionManager:    subscription.NewManager(db),
 		ChartRepositoryManager: chartrepo.NewManager(db),
 		ImageStore:             pg.NewImageStore(db),
 	}
-
-	// Setup and launch server
 	addr := cfg.GetString("server.addr")
 	srv := &http.Server{
 		Addr:         addr,
 		ReadTimeout:  5 * time.Second,
 		WriteTimeout: 30 * time.Second,
 		IdleTimeout:  1 * time.Minute,
-		Handler:      handlers.Setup(cfg, svc).Router,
+		Handler:      handlers.Setup(cfg, hSvc).Router,
 	}
 	go func() {
 		if err := srv.ListenAndServe(); err != http.ErrServerClosed {
@@ -74,11 +78,27 @@ func main() {
 		}
 	}()
 
+	// Setup and launch notifications dispatcher
+	nSvc := &notification.Services{
+		DB:                  db,
+		ES:                  es,
+		NotificationManager: notification.NewManager(),
+		SubscriptionManager: subscription.NewManager(db),
+		PackageManager:      pkg.NewManager(db),
+	}
+	notificationsDispatcher := notification.NewDispatcher(cfg, nSvc)
+	ctx, stopNotificationsDispatcher := context.WithCancel(context.Background())
+	var wg sync.WaitGroup
+	wg.Add(1)
+	go notificationsDispatcher.Run(ctx, &wg)
+
 	// Shutdown server gracefully when SIGINT or SIGTERM signal is received
 	shutdown := make(chan os.Signal, 1)
 	signal.Notify(shutdown, os.Interrupt, syscall.SIGTERM)
 	<-shutdown
 	log.Info().Msg("Hub server shutting down..")
+	stopNotificationsDispatcher()
+	wg.Wait()
 	ctx, cancel := context.WithTimeout(context.Background(), cfg.GetDuration("server.shutdownTimeout"))
 	defer cancel()
 	if err := srv.Shutdown(ctx); err != nil {
diff --git a/database/migrations/functions/001_load_functions.sql b/database/migrations/functions/001_load_functions.sql
index 2df47282..9e37d66b 100644
--- a/database/migrations/functions/001_load_functions.sql
+++ b/database/migrations/functions/001_load_functions.sql
@@ -39,6 +39,14 @@
 {{ template "images/get_image.sql" }}
 {{ template "images/register_image.sql" }}
 
+{{ template "subscriptions/add_subscription.sql" }}
+{{ template "subscriptions/delete_subscription.sql" }}
+{{ template "subscriptions/get_package_subscriptions.sql" }}
+{{ template "subscriptions/get_subscriptors.sql" }}
+{{ template "subscriptions/get_user_subscriptions.sql" }}
+
+{{ template "notifications/get_pending_notification.sql" }}
+
 ---- create above / drop below ----
 
 -- Nothing to do
diff --git a/database/migrations/functions/notifications/get_pending_notification.sql b/database/migrations/functions/notifications/get_pending_notification.sql
new file mode 100644
index 00000000..4f69deb8
--- /dev/null
+++ b/database/migrations/functions/notifications/get_pending_notification.sql
@@ -0,0 +1,35 @@
+-- get_pending_notification returns a pending notification if available,
+-- updating its processed state if the notification is delivered successfully.
+-- This function should be called from a transaction that should be rolled back
+-- if the notification is not delivered successfully.
+create or replace function get_pending_notification()
+returns setof json as $$
+declare
+    v_notification_id uuid;
+    v_notification json;
+begin
+    -- Get pending notification if available
+    select notification_id, json_build_object(
+        'notification_id', n.notification_id,
+        'package_version', n.package_version,
+        'package_id', n.package_id,
+        'notification_kind', n.notification_kind_id
+    ) into v_notification_id, v_notification
+    from notification n
+    where n.processed = false
+    for update of n skip locked
+    limit 1;
+    if not found then
+        return;
+    end if;
+
+    -- Update notification processed state
+    -- (this will be committed once the notification is delivered successfully)
+    update notification set
+        processed = true,
+        processed_at = current_timestamp
+    where notification_id = v_notification_id;
+
+    return query select v_notification;
+end
+$$ language plpgsql;
diff --git a/database/migrations/functions/packages/get_package.sql b/database/migrations/functions/packages/get_package.sql
index 8f01f621..c954e704 100644
--- a/database/migrations/functions/packages/get_package.sql
+++ b/database/migrations/functions/packages/get_package.sql
@@ -7,7 +7,9 @@ declare
     v_package_name text := p_input->>'package_name';
     v_chart_repository_name text := p_input->>'chart_repository_name';
 begin
-    if v_chart_repository_name <> '' then
+    if p_input->>'package_id' <> '' then
+        v_package_id = p_input->>'package_id';
+    elsif v_chart_repository_name <> '' then
         select p.package_id into v_package_id
         from package p
         join chart_repository r using (chart_repository_id)
diff --git a/database/migrations/functions/packages/get_packages_updates.sql b/database/migrations/functions/packages/get_packages_updates.sql
index a0ce8674..353c8f3a 100644
--- a/database/migrations/functions/packages/get_packages_updates.sql
+++ b/database/migrations/functions/packages/get_packages_updates.sql
@@ -102,7 +102,7 @@ returns setof json as $$
                     on p.organization_id = o.organization_id or r.organization_id = o.organization_id
                 where s.version = p.latest_version
                 and (s.deprecated is null or s.deprecated = false)
-                order by updated_at desc limit 5
+                order by p.updated_at desc limit 5
             ) as pru
         )
     );
diff --git a/database/migrations/functions/packages/register_package.sql b/database/migrations/functions/packages/register_package.sql
index fb42249e..95825294 100644
--- a/database/migrations/functions/packages/register_package.sql
+++ b/database/migrations/functions/packages/register_package.sql
@@ -6,6 +6,7 @@
 create or replace function register_package(p_pkg jsonb)
 returns void as $$
 declare
+    v_previous_latest_version text;
     v_package_id uuid;
     v_name text := p_pkg->>'name';
     v_display_name text := nullif(p_pkg->>'display_name', '');
@@ -14,10 +15,16 @@ declare
         select (array(select jsonb_array_elements_text(nullif(p_pkg->'keywords', 'null'::jsonb))))::text[]
     );
     v_chart_repository_id text := (p_pkg->'chart_repository')->>'chart_repository_id';
-    v_package_latest_version_needs_update boolean := false;
     v_maintainer jsonb;
     v_maintainer_id uuid;
 begin
+    -- Get package's latest version before registration, if available
+    select latest_version into v_previous_latest_version
+    from package
+    where package_kind_id = (p_pkg->>'kind')::int
+    and chart_repository_id = nullif(v_chart_repository_id, '')::uuid
+    and name = v_name;
+
     -- Package
     insert into package (
         name,
@@ -131,6 +138,19 @@ begin
         digest = excluded.digest,
         readme = excluded.readme,
         links = excluded.links,
-        deprecated = excluded.deprecated;
+        deprecated = excluded.deprecated,
+        updated_at = current_timestamp;
+
+    -- Register new release notification if package's latest version has been
+    -- updated and there are subscriptors for this package and notification kind
+    if semver_gte(p_pkg->>'version', v_previous_latest_version) then
+        perform * from subscription
+        where notification_kind_id = 0 -- New package release
+        and package_id = v_package_id;
+        if found then
+            insert into notification (package_id, package_version, notification_kind_id)
+            values (v_package_id, p_pkg->>'version', 0);
+        end if;
+    end if;
 end
 $$ language plpgsql;
diff --git a/database/migrations/functions/subscriptions/add_subscription.sql b/database/migrations/functions/subscriptions/add_subscription.sql
new file mode 100644
index 00000000..3b470761
--- /dev/null
+++ b/database/migrations/functions/subscriptions/add_subscription.sql
@@ -0,0 +1,13 @@
+-- add_subscription adds the provided subscription to the database.
+create or replace function add_subscription(p_subscription jsonb)
+returns void as $$
+    insert into subscription (
+        user_id,
+        package_id,
+        notification_kind_id
+    ) values (
+        (p_subscription->>'user_id')::uuid,
+        (p_subscription->>'package_id')::uuid,
+        (p_subscription->>'notification_kind')::int
+    );
+$$ language sql;
diff --git a/database/migrations/functions/subscriptions/delete_subscription.sql b/database/migrations/functions/subscriptions/delete_subscription.sql
new file mode 100644
index 00000000..84057b3d
--- /dev/null
+++ b/database/migrations/functions/subscriptions/delete_subscription.sql
@@ -0,0 +1,8 @@
+-- delete_subscription deletes the provided subscription from the database.
+create or replace function delete_subscription(p_subscription jsonb)
+returns void as $$
+    delete from subscription
+    where user_id = (p_subscription->>'user_id')::uuid
+    and package_id = (p_subscription->>'package_id')::uuid
+    and notification_kind_id = (p_subscription->>'notification_kind')::int;
+$$ language sql;
diff --git a/database/migrations/functions/subscriptions/get_package_subscriptions.sql b/database/migrations/functions/subscriptions/get_package_subscriptions.sql
new file mode 100644
index 00000000..67407611
--- /dev/null
+++ b/database/migrations/functions/subscriptions/get_package_subscriptions.sql
@@ -0,0 +1,15 @@
+-- get_package_subscriptions returns the subscriptions the provided user has
+-- for a given package as a json array.
+create or replace function get_package_subscriptions(p_user_id uuid, p_package_id uuid)
+returns setof json as $$
+    select coalesce(json_agg(json_build_object(
+        'notification_kind', notification_kind_id
+    )), '[]')
+    from (
+        select *
+        from subscription
+        where user_id = p_user_id
+        and package_id = p_package_id
+        order by notification_kind_id asc
+    ) s;
+$$ language sql;
diff --git a/database/migrations/functions/subscriptions/get_subscriptors.sql b/database/migrations/functions/subscriptions/get_subscriptors.sql
new file mode 100644
index 00000000..1d2f40de
--- /dev/null
+++ b/database/migrations/functions/subscriptions/get_subscriptors.sql
@@ -0,0 +1,12 @@
+-- get_subscriptors returns the users subscribed to the package provided for
+-- the given notification kind.
+create or replace function get_subscriptors(p_package_id uuid, p_notification_kind int)
+returns setof json as $$
+    select coalesce(json_agg(json_build_object(
+        'email', u.email
+    )), '[]')
+    from subscription s
+    join "user" u using (user_id)
+    where s.package_id = p_package_id
+    and s.notification_kind_id = p_notification_kind;
+$$ language sql;
diff --git a/database/migrations/functions/subscriptions/get_user_subscriptions.sql b/database/migrations/functions/subscriptions/get_user_subscriptions.sql
new file mode 100644
index 00000000..d2784580
--- /dev/null
+++ b/database/migrations/functions/subscriptions/get_user_subscriptions.sql
@@ -0,0 +1,50 @@
+-- get_user_subscriptions returns all the subscriptions for the provided user
+-- as a json array.
+create or replace function get_user_subscriptions(p_user_id uuid)
+returns setof json as $$
+    select coalesce(json_agg(json_build_object(
+        'package_id', package_id,
+        'kind', package_kind_id,
+        'name', name,
+        'normalized_name', normalized_name,
+        'logo_image_id', logo_image_id,
+        'user_alias', user_alias,
+        'organization_name', organization_name,
+        'organization_display_name', organization_display_name,
+        'chart_repository', (select nullif(
+            jsonb_build_object(
+                'name', chart_repository_name,
+                'display_name', chart_repository_display_name
+            ),
+            '{"name": null, "display_name": null}'::jsonb
+        )),
+        'notification_kinds', (
+            select json_agg(distinct(notification_kind_id))
+            from subscription
+            where package_id = sp.package_id
+            and user_id = p_user_id
+        )
+    )), '[]')
+    from (
+        select
+            p.package_id,
+            p.package_kind_id,
+            p.name,
+            p.normalized_name,
+            p.logo_image_id,
+            u.alias as user_alias,
+            o.name as organization_name,
+            o.display_name as organization_display_name,
+            r.name as chart_repository_name,
+            r.display_name as chart_repository_display_name
+        from package p
+        left join chart_repository r using (chart_repository_id)
+        left join "user" u on p.user_id = u.user_id or r.user_id = u.user_id
+        left join organization o
+            on p.organization_id = o.organization_id or r.organization_id = o.organization_id
+        where p.package_id in (
+            select distinct(package_id) from subscription where user_id = p_user_id
+        )
+        order by p.normalized_name asc
+    ) sp;
+$$ language sql;
diff --git a/database/migrations/schema/001_initial_schema.sql b/database/migrations/schema/001_initial_schema.sql
index 1244120c..79c5e82a 100644
--- a/database/migrations/schema/001_initial_schema.sql
+++ b/database/migrations/schema/001_initial_schema.sql
@@ -111,6 +111,8 @@ create table if not exists snapshot (
     links jsonb,
     data jsonb,
     deprecated boolean,
+    created_at timestamptz default current_timestamp not null,
+    updated_at timestamptz default current_timestamp not null,
     primary key (package_id, version)
 );
 
@@ -144,6 +146,34 @@ create table if not exists user_starred_package (
     primary key (user_id, package_id)
 );
 
+create table if not exists notification_kind (
+    notification_kind_id integer primary key,
+    name text not null check (name <> '')
+);
+
+insert into notification_kind values (0, 'New package release');
+insert into notification_kind values (1, 'Security alert');
+
+create table notification (
+    notification_id uuid primary key default gen_random_uuid(),
+    created_at timestamptz default current_timestamp not null,
+    processed boolean not null default false,
+    processed_at timestamptz,
+    package_version text not null check (package_version <> ''),
+    package_id uuid not null references package on delete cascade,
+    notification_kind_id integer not null references notification_kind on delete restrict,
+    unique (package_id, package_version)
+);
+
+create index notification_not_processed_idx on notification (notification_id) where processed = 'false';
+
+create table if not exists subscription (
+    user_id uuid not null references "user" on delete cascade,
+    package_id uuid not null references package on delete cascade,
+    notification_kind_id integer not null references notification_kind on delete restrict,
+    primary key (user_id, package_id, notification_kind_id)
+);
+
 {{ if eq .loadSampleData "true" }}
 {{ template "data/sample.sql" }}
 {{ end }}
diff --git a/database/tests/functions/notifications/get_pending_notification.sql b/database/tests/functions/notifications/get_pending_notification.sql
new file mode 100644
index 00000000..e23b20ea
--- /dev/null
+++ b/database/tests/functions/notifications/get_pending_notification.sql
@@ -0,0 +1,66 @@
+-- Start transaction and plan tests
+begin;
+select plan(4);
+
+-- Declare some variables
+\set notification1ID '00000000-0000-0000-0000-000000000001'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+
+-- No pending notifications available yet
+select is_empty(
+    $$ select get_pending_notification()::jsonb $$,
+    'Should not return a notification'
+);
+
+-- Seed some data
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    package_kind_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    1
+);
+insert into notification (notification_id, package_version, package_id, notification_kind_id)
+values (:'notification1ID', '1.0.0', :'package1ID', 0);
+savepoint before_getting_notification;
+
+-- Run some tests
+select is(
+    get_pending_notification()::jsonb,
+    '{
+        "notification_id": "00000000-0000-0000-0000-000000000001",
+        "package_version": "1.0.0",
+        "package_id": "00000000-0000-0000-0000-000000000001",
+        "notification_kind": 0
+    }'::jsonb,
+    'Notification should be returned'
+);
+select results_eq(
+    $$
+        select processed from notification
+        where notification_id = '00000000-0000-0000-0000-000000000001'
+    $$,
+    $$
+        values (true)
+    $$,
+    'Notification should be marked as processed'
+);
+rollback to before_getting_notification;
+select results_eq(
+    $$
+        select processed from notification
+        where notification_id = '00000000-0000-0000-0000-000000000001'
+    $$,
+    $$
+        values (false)
+    $$,
+    'Notification should not be marked as processed as transaction was rolled back'
+);
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/functions/packages/get_package.sql b/database/tests/functions/packages/get_package.sql
index 500b719f..d9d0c98d 100644
--- a/database/tests/functions/packages/get_package.sql
+++ b/database/tests/functions/packages/get_package.sql
@@ -1,6 +1,6 @@
 -- Start transaction and plan tests
 begin;
-select plan(4);
+select plan(5);
 
 -- Declare some variables
 \set org1ID '00000000-0000-0000-0000-000000000001'
@@ -76,7 +76,7 @@ insert into snapshot (
     '12.1.0',
     'digest-package1-1.0.0',
     'readme-version-1.0.0',
-    '{"link1": "https://link1", "link2": "https://link2"}',
+    '[{"name": "link1", "url": "https://link1"}, {"name": "link2", "url": "https://link2"}]',
     '{"key": "value"}',
     true
 );
@@ -102,7 +102,7 @@ insert into snapshot (
     '12.0.0',
     'digest-package1-0.0.9',
     'readme-version-0.0.9',
-    '{"link1": "https://link1", "link2": "https://link2"}',
+    '[{"name": "link1", "url": "https://link1"}, {"name": "link2", "url": "https://link2"}]',
     '{"key": "value"}'
 );
 insert into package (
@@ -139,6 +139,61 @@ insert into snapshot (
 );
 
 -- Run some tests
+select is(
+    get_package('{
+        "package_id": "00000000-0000-0000-0000-000000000001"
+    }')::jsonb,
+    '{
+        "package_id": "00000000-0000-0000-0000-000000000001",
+        "kind": 0,
+        "name": "Package 1",
+        "normalized_name": "package-1",
+        "logo_image_id": "00000000-0000-0000-0000-000000000001",
+        "display_name": "Package 1",
+        "description": "description",
+        "keywords": ["kw1", "kw2"],
+        "home_url": "home_url",
+        "readme": "readme-version-1.0.0",
+        "links": [
+            {
+                "name": "link1",
+                "url": "https://link1"
+            },
+            {
+                "name": "link2",
+                "url": "https://link2"
+            }
+        ],
+        "data": {
+            "key": "value"
+        },
+        "version": "1.0.0",
+        "available_versions": ["0.0.9", "1.0.0"],
+        "app_version": "12.1.0",
+        "digest": "digest-package1-1.0.0",
+        "deprecated": true,
+        "maintainers": [
+            {
+                "name": "name1",
+                "email": "email1"
+            },
+            {
+                "name": "name2",
+                "email": "email2"
+            }
+        ],
+        "user_alias": "user1",
+        "organization_name": null,
+        "organization_display_name": null,
+        "chart_repository": {
+            "chart_repository_id": "00000000-0000-0000-0000-000000000001",
+            "name": "repo1",
+            "display_name": "Repo 1",
+            "url": "https://repo1.com"
+        }
+    }'::jsonb,
+    'Last package1 version is returned as a json object'
+);
 select is(
     get_package('{
         "package_name": "package-1",
@@ -155,10 +210,16 @@ select is(
         "keywords": ["kw1", "kw2"],
         "home_url": "home_url",
         "readme": "readme-version-1.0.0",
-        "links": {
-            "link1": "https://link1",
-            "link2": "https://link2"
-        },
+        "links": [
+            {
+                "name": "link1",
+                "url": "https://link1"
+            },
+            {
+                "name": "link2",
+                "url": "https://link2"
+            }
+        ],
         "data": {
             "key": "value"
         },
@@ -206,10 +267,16 @@ select is(
         "keywords": ["kw1", "kw2", "older"],
         "home_url": "home_url (older)",
         "readme": "readme-version-0.0.9",
-        "links": {
-            "link1": "https://link1",
-            "link2": "https://link2"
-        },
+        "links": [
+            {
+                "name": "link1",
+                "url": "https://link1"
+            },
+            {
+                "name": "link2",
+                "url": "https://link2"
+            }
+        ],
         "data": {
             "key": "value"
         },
diff --git a/database/tests/functions/packages/get_packages_starred_by_user.sql b/database/tests/functions/packages/get_packages_starred_by_user.sql
index c9030316..b17f9061 100644
--- a/database/tests/functions/packages/get_packages_starred_by_user.sql
+++ b/database/tests/functions/packages/get_packages_starred_by_user.sql
@@ -40,8 +40,7 @@ insert into snapshot (
     description,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '1.0.0',
@@ -49,8 +48,7 @@ insert into snapshot (
     'description',
     '12.1.0',
     'digest-package1-1.0.0',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into snapshot (
     package_id,
@@ -59,8 +57,7 @@ insert into snapshot (
     description,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '0.0.9',
@@ -68,8 +65,7 @@ insert into snapshot (
     'description',
     '12.0.0',
     'digest-package1-0.0.9',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into package (
     package_id,
@@ -96,7 +92,6 @@ insert into snapshot (
     app_version,
     digest,
     readme,
-    links,
     deprecated
 ) values (
     :'package2ID',
@@ -106,7 +101,6 @@ insert into snapshot (
     '12.1.0',
     'digest-package2-1.0.0',
     'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}',
     true
 );
 insert into user_starred_package (user_id, package_id) values (:'user1ID', :'package1ID');
diff --git a/database/tests/functions/packages/get_packages_stats.sql b/database/tests/functions/packages/get_packages_stats.sql
index 71bb3e30..f81bf590 100644
--- a/database/tests/functions/packages/get_packages_stats.sql
+++ b/database/tests/functions/packages/get_packages_stats.sql
@@ -45,8 +45,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '1.0.0',
@@ -55,8 +54,7 @@ insert into snapshot (
     'home_url',
     '12.1.0',
     'digest-package1-1.0.0',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into snapshot (
     package_id,
@@ -66,8 +64,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '0.0.9',
@@ -76,8 +73,7 @@ insert into snapshot (
     'home_url',
     '12.0.0',
     'digest-package1-0.0.9',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into package (
     package_id,
@@ -102,8 +98,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package2ID',
     '1.0.0',
@@ -112,8 +107,7 @@ insert into snapshot (
     'home_url',
     '12.1.0',
     'digest-package2-1.0.0',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into snapshot (
     package_id,
@@ -123,8 +117,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package2ID',
     '0.0.9',
@@ -133,8 +126,7 @@ insert into snapshot (
     'home_url',
     '12.0.0',
     'digest-package2-0.0.9',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 
 -- Some packages have just been seeded
diff --git a/database/tests/functions/packages/get_packages_updates.sql b/database/tests/functions/packages/get_packages_updates.sql
index ee0dd827..42ea4fd0 100644
--- a/database/tests/functions/packages/get_packages_updates.sql
+++ b/database/tests/functions/packages/get_packages_updates.sql
@@ -59,7 +59,6 @@ insert into snapshot (
     keywords,
     home_url,
     readme,
-    links,
     deprecated
 ) values (
     :'package1ID',
@@ -69,7 +68,6 @@ insert into snapshot (
     '{"kw1", "kw2"}',
     'home_url',
     'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}',
     false
 );
 insert into package (
@@ -102,8 +100,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package2ID',
     '1.0.0',
@@ -113,8 +110,7 @@ insert into snapshot (
     'home_url',
     '12.1.0',
     'digest-package2-1.0.0',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into package (
     package_id,
@@ -146,7 +142,6 @@ insert into snapshot (
     app_version,
     digest,
     readme,
-    links,
     deprecated
 ) values (
     :'package3ID',
@@ -158,7 +153,6 @@ insert into snapshot (
     '12.1.0',
     'digest-package3-1.0.0',
     'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}',
     true
 );
 
diff --git a/database/tests/functions/packages/register_package.sql b/database/tests/functions/packages/register_package.sql
index e2084edc..7d7700f5 100644
--- a/database/tests/functions/packages/register_package.sql
+++ b/database/tests/functions/packages/register_package.sql
@@ -1,16 +1,18 @@
 -- Start transaction and plan tests
 begin;
-select plan(11);
+select plan(16);
 
 -- Declare some variables
 \set org1ID '00000000-0000-0000-0000-000000000001'
 \set repo1ID '00000000-0000-0000-0000-000000000001'
+\set user1ID '00000000-0000-0000-0000-000000000001'
 
 -- Seed some data
 insert into organization (organization_id, name, display_name, description, home_url)
 values (:'org1ID', 'org1', 'Organization 1', 'Description 1', 'https://org1.com');
 insert into chart_repository (chart_repository_id, name, display_name, url)
 values (:'repo1ID', 'repo1', 'Repo 1', 'https://repo1.com');
+insert into "user" (user_id, alias, email) values (:'user1ID', 'user1', 'user1@email.com');
 
 -- Register package
 select register_package('
@@ -24,10 +26,16 @@ select register_package('
     "keywords": ["kw1", "kw2"],
     "home_url": "home_url",
     "readme": "readme-version-1.0.0",
-    "links": {
-        "link1": "https://link1",
-        "link2": "https://link2"
-    },
+    "links": [
+        {
+            "name": "link1",
+            "url": "https://link1"
+        },
+        {
+            "name": "link2",
+            "url": "https://link2"
+        }
+    ],
     "data": {
         "key": "value"
     },
@@ -105,7 +113,7 @@ select results_eq(
             '12.1.0',
             'digest-package1-1.0.0',
             'readme-version-1.0.0',
-            '{"link1": "https://link1", "link2": "https://link2"}'::jsonb,
+            '[{"name": "link1", "url": "https://link1"}, {"name": "link2", "url": "https://link2"}]'::jsonb,
             '{"key": "value"}'::jsonb,
             false
         )
@@ -130,6 +138,20 @@ select results_eq(
     $$,
     'Maintainers should exist'
 );
+select is_empty(
+    $$
+        select *
+        from notification n
+        join package p using (package_id)
+        where p.name = 'package1'
+    $$,
+    'No new release notifications should exist for first version of package1'
+);
+
+-- Subscribe user1 to package1 new releases notifications
+insert into subscription (user_id, package_id, notification_kind_id)
+select :'user1ID', package_id, 0
+from package where name = 'package1';
 
 -- Register a new version of the package previously registered
 select register_package('
@@ -227,6 +249,16 @@ select is_empty(
     $$,
     'Orphan maintainers were deleted'
 );
+select isnt_empty(
+    $$
+        select *
+        from notification n
+        join package p using (package_id)
+        where p.name = 'package1'
+        and n.package_version = '2.0.0'
+    $$,
+    'New release notification should exist for package1 version 2.0.0'
+);
 
 -- Register an old version of the package previously registered
 select register_package('
@@ -318,6 +350,16 @@ select results_eq(
     $$ values ('name1', 'email1') $$,
     'Package maintainers should not have been updated'
 );
+select is_empty(
+    $$
+        select *
+        from notification n
+        join package p using (package_id)
+        where p.name = 'package1'
+        and n.package_version = '0.0.9'
+    $$,
+    'No new release notifications should exist for package1 version 0.0.9'
+);
 
 -- Register package that belongs to an organization and check it succeeded
 select register_package('
@@ -352,6 +394,38 @@ select results_eq(
     $$,
     'Package that belongs to organization should exist'
 );
+select is_empty(
+    $$
+        select *
+        from notification n
+        join package p using (package_id)
+        where p.name = 'package3'
+        and n.package_version = '1.0.0'
+    $$,
+    'No new release notifications should exist for first version of package3'
+);
+
+-- Register a new version of the package previously registered
+select register_package('
+{
+    "kind": 1,
+    "name": "package3",
+    "display_name": "Package 3",
+    "description": "description",
+    "version": "2.0.0",
+    "organization_id": "00000000-0000-0000-0000-000000000001"
+}
+');
+select is_empty(
+    $$
+        select *
+        from notification n
+        join package p using (package_id)
+        where p.name = 'package3'
+        and n.package_version = '2.0.0'
+    $$,
+    'No new release notifications should exist for new version of package3 (no subscriptors)'
+);
 
 -- Finish tests and rollback transaction
 select * from finish();
diff --git a/database/tests/functions/packages/search_packages.sql b/database/tests/functions/packages/search_packages.sql
index f3c5359e..a036be1e 100644
--- a/database/tests/functions/packages/search_packages.sql
+++ b/database/tests/functions/packages/search_packages.sql
@@ -69,8 +69,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '1.0.0',
@@ -80,8 +79,7 @@ insert into snapshot (
     'home_url',
     '12.1.0',
     'digest-package1-1.0.0',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into snapshot (
     package_id,
@@ -92,8 +90,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package1ID',
     '0.0.9',
@@ -103,8 +100,7 @@ insert into snapshot (
     'home_url',
     '12.0.0',
     'digest-package1-0.0.9',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into package (
     package_id,
@@ -135,7 +131,6 @@ insert into snapshot (
     app_version,
     digest,
     readme,
-    links,
     deprecated
 ) values (
     :'package2ID',
@@ -147,7 +142,6 @@ insert into snapshot (
     '12.1.0',
     'digest-package2-1.0.0',
     'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}',
     true
 );
 insert into snapshot (
@@ -159,8 +153,7 @@ insert into snapshot (
     home_url,
     app_version,
     digest,
-    readme,
-    links
+    readme
 ) values (
     :'package2ID',
     '0.0.9',
@@ -170,8 +163,7 @@ insert into snapshot (
     'home_url',
     '12.0.0',
     'digest-package2-0.0.9',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 insert into package (
     package_id,
@@ -196,16 +188,14 @@ insert into snapshot (
     display_name,
     description,
     keywords,
-    readme,
-    links
+    readme
 ) values (
     :'package3ID',
     '1.0.0',
     'Package 3',
     'description',
     '{"kw3"}',
-    'readme',
-    '{"link1": "https://link1", "link2": "https://link2"}'
+    'readme'
 );
 
 -- Some packages have just been seeded
diff --git a/database/tests/functions/subscriptions/add_subscription.sql b/database/tests/functions/subscriptions/add_subscription.sql
new file mode 100644
index 00000000..ad09cf3e
--- /dev/null
+++ b/database/tests/functions/subscriptions/add_subscription.sql
@@ -0,0 +1,54 @@
+-- Start transaction and plan tests
+begin;
+select plan(1);
+
+-- Declare some variables
+\set user1ID '00000000-0000-0000-0000-000000000001'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+
+-- Seed some data
+insert into "user" (user_id, alias, email)
+values (:'user1ID', 'user1', 'user1@email.com');
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    package_kind_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    1
+);
+
+-- Add subscription
+select add_subscription('
+{
+    "user_id": "00000000-0000-0000-0000-000000000001",
+    "package_id": "00000000-0000-0000-0000-000000000001",
+    "notification_kind": 0
+}
+'::jsonb);
+
+-- Check if subscription was added successfully
+select results_eq(
+    $$
+        select
+            user_id,
+            package_id,
+            notification_kind_id
+        from subscription
+    $$,
+    $$
+        values (
+            '00000000-0000-0000-0000-000000000001'::uuid,
+            '00000000-0000-0000-0000-000000000001'::uuid,
+            0
+        )
+    $$,
+    'Subscription should exist'
+);
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/functions/subscriptions/delete_subscription.sql b/database/tests/functions/subscriptions/delete_subscription.sql
new file mode 100644
index 00000000..8559e043
--- /dev/null
+++ b/database/tests/functions/subscriptions/delete_subscription.sql
@@ -0,0 +1,49 @@
+-- Start transaction and plan tests
+begin;
+select plan(1);
+
+-- Declare some variables
+\set user1ID '00000000-0000-0000-0000-000000000001'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+
+-- Seed some data
+insert into "user" (user_id, alias, email)
+values (:'user1ID', 'user1', 'user1@email.com');
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    package_kind_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    1
+);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package1ID', 0);
+
+-- Delete subscription
+select delete_subscription('
+{
+    "user_id": "00000000-0000-0000-0000-000000000001",
+    "package_id": "00000000-0000-0000-0000-000000000001",
+    "notification_kind": 0
+}
+'::jsonb);
+
+-- Check if subscription was deleted successfully
+select is_empty(
+    $$
+        select *
+        from subscription
+        where user_id = '00000000-0000-0000-0000-000000000001'
+        and package_id = '00000000-0000-0000-0000-000000000001'
+        and notification_kind_id = 0
+    $$,
+    'Subscription should not exist'
+);
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/functions/subscriptions/get_package_subscriptions.sql b/database/tests/functions/subscriptions/get_package_subscriptions.sql
new file mode 100644
index 00000000..ac0160c5
--- /dev/null
+++ b/database/tests/functions/subscriptions/get_package_subscriptions.sql
@@ -0,0 +1,52 @@
+-- Start transaction and plan tests
+begin;
+select plan(3);
+
+-- Declare some variables
+\set user1ID '00000000-0000-0000-0000-000000000001'
+\set user2ID '00000000-0000-0000-0000-000000000002'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+\set package2ID '00000000-0000-0000-0000-000000000002'
+
+-- Seed some data
+insert into "user" (user_id, alias, email)
+values (:'user1ID', 'user1', 'user1@email.com');
+insert into "user" (user_id, alias, email)
+values (:'user2ID', 'user2', 'user2@email.com');
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    package_kind_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    1
+);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package1ID', 0);
+
+-- Run some tests
+select is(
+    get_package_subscriptions(:'user1ID', :'package1ID')::jsonb,
+    '[{
+        "notification_kind": 0
+    }]'::jsonb,
+    'A subscription with notification kind 0 should be returned'
+);
+select is(
+    get_package_subscriptions(:'user2ID', :'package1ID')::jsonb,
+    '[]'::jsonb,
+    'No subscriptions should be returned for user2 and package1'
+);
+select is(
+    get_package_subscriptions(:'user1ID', :'package2ID')::jsonb,
+    '[]'::jsonb,
+    'No subscriptions should be returned for user1 and package2'
+);
+
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/functions/subscriptions/get_subscriptors.sql b/database/tests/functions/subscriptions/get_subscriptors.sql
new file mode 100644
index 00000000..f4aaeeac
--- /dev/null
+++ b/database/tests/functions/subscriptions/get_subscriptors.sql
@@ -0,0 +1,58 @@
+-- Start transaction and plan tests
+begin;
+select plan(2);
+
+-- Declare some variables
+\set user1ID '00000000-0000-0000-0000-000000000001'
+\set user2ID '00000000-0000-0000-0000-000000000002'
+\set user3ID '00000000-0000-0000-0000-000000000003'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+\set package2ID '00000000-0000-0000-0000-000000000002'
+
+-- Seed some data
+insert into "user" (user_id, alias, email)
+values (:'user1ID', 'user1', 'user1@email.com');
+insert into "user" (user_id, alias, email)
+values (:'user2ID', 'user2', 'user2@email.com');
+insert into "user" (user_id, alias, email)
+values (:'user3ID', 'user3', 'user3@email.com');
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    package_kind_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    1
+);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package1ID', 0);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user2ID', :'package1ID', 0);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user3ID', :'package1ID', 1);
+
+-- Run some tests
+select is(
+    get_subscriptors(:'package1ID', 0)::jsonb,
+    '[
+        {
+            "email": "user1@email.com"
+        },
+        {
+            "email": "user2@email.com"
+        }
+    ]'::jsonb,
+    'Two subscriptors expected for package1 and kind new releases'
+);
+select is(
+    get_subscriptors(:'package2ID', 0)::jsonb,
+    '[]'::jsonb,
+    'No subscriptors expected for package2 and kind new releases'
+);
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/functions/subscriptions/get_user_subscriptions.sql b/database/tests/functions/subscriptions/get_user_subscriptions.sql
new file mode 100644
index 00000000..44cd32a3
--- /dev/null
+++ b/database/tests/functions/subscriptions/get_user_subscriptions.sql
@@ -0,0 +1,100 @@
+-- Start transaction and plan tests
+begin;
+select plan(2);
+
+-- Declare some variables
+\set org1ID '00000000-0000-0000-0000-000000000001'
+\set user1ID '00000000-0000-0000-0000-000000000001'
+\set user2ID '00000000-0000-0000-0000-000000000002'
+\set repo1ID '00000000-0000-0000-0000-000000000001'
+\set package1ID '00000000-0000-0000-0000-000000000001'
+\set package2ID '00000000-0000-0000-0000-000000000002'
+\set image1ID '00000000-0000-0000-0000-000000000001'
+\set image2ID '00000000-0000-0000-0000-000000000002'
+
+-- Seed some data
+insert into organization (organization_id, name, display_name, description, home_url)
+values (:'org1ID', 'org1', 'Organization 1', 'Description 1', 'https://org1.com');
+insert into "user" (user_id, alias, email)
+values (:'user1ID', 'user1', 'user1@email.com');
+insert into "user" (user_id, alias, email)
+values (:'user2ID', 'user2', 'user2@email.com');
+insert into chart_repository (chart_repository_id, name, display_name, url, user_id)
+values (:'repo1ID', 'repo1', 'Repo 1', 'https://repo1.com', :'user1ID');
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    logo_image_id,
+    package_kind_id,
+    chart_repository_id
+) values (
+    :'package1ID',
+    'Package 1',
+    '1.0.0',
+    :'image1ID',
+    0,
+    :'repo1ID'
+);
+insert into package (
+    package_id,
+    name,
+    latest_version,
+    logo_image_id,
+    package_kind_id,
+    organization_id
+) values (
+    :'package2ID',
+    'Package 2',
+    '1.0.0',
+    :'image2ID',
+    1,
+    :'org1ID'
+);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package1ID', 0);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package1ID', 1);
+insert into subscription (user_id, package_id, notification_kind_id)
+values (:'user1ID', :'package2ID', 0);
+
+-- Run some tests
+select is(
+    get_user_subscriptions(:'user1ID')::jsonb,
+    '[{
+        "package_id": "00000000-0000-0000-0000-000000000001",
+        "kind": 0,
+        "name": "Package 1",
+        "normalized_name": "package-1",
+        "logo_image_id": "00000000-0000-0000-0000-000000000001",
+        "user_alias": "user1",
+        "organization_name": null,
+        "organization_display_name": null,
+        "chart_repository": {
+            "name": "repo1",
+            "display_name": "Repo 1"
+        },
+        "notification_kinds": [0, 1]
+    }, {
+        "package_id": "00000000-0000-0000-0000-000000000002",
+        "kind": 1,
+        "name": "Package 2",
+        "normalized_name": "package-2",
+        "logo_image_id": "00000000-0000-0000-0000-000000000002",
+        "user_alias": null,
+        "organization_name": "org1",
+        "organization_display_name": "Organization 1",
+        "chart_repository": null,
+        "notification_kinds": [0]
+    }]'::jsonb,
+    'Two subscriptions should be returned'
+);
+select is(
+    get_user_subscriptions(:'user2ID')::jsonb,
+    '[]',
+    'No subscriptions expected for user2'
+);
+
+-- Finish tests and rollback transaction
+select * from finish();
+rollback;
diff --git a/database/tests/schema/schema.sql b/database/tests/schema/schema.sql
index f53508ea..52d554f3 100644
--- a/database/tests/schema/schema.sql
+++ b/database/tests/schema/schema.sql
@@ -1,6 +1,6 @@
 -- Start transaction and plan tests
 begin;
-select plan(62);
+select plan(82);
 
 -- Check default_text_search_config is correct
 select results_eq(
@@ -19,12 +19,15 @@ select tables_are(array[
     'image',
     'image_version',
     'maintainer',
+    'notification',
+    'notification_kind',
     'organization',
     'package',
     'package__maintainer',
     'package_kind',
     'session',
     'snapshot',
+    'subscription',
     'user',
     'user_starred_package',
     'user__organization',
@@ -62,6 +65,19 @@ select columns_are('maintainer', array[
     'name',
     'email'
 ]);
+select columns_are('notification', array[
+    'notification_id',
+    'created_at',
+    'processed',
+    'processed_at',
+    'package_version',
+    'package_id',
+    'notification_kind_id'
+]);
+select columns_are('notification_kind', array[
+    'notification_kind_id',
+    'name'
+]);
 select columns_are('organization', array[
     'organization_id',
     'name',
@@ -114,7 +130,14 @@ select columns_are('snapshot', array[
     'readme',
     'links',
     'data',
-    'deprecated'
+    'deprecated',
+    'created_at',
+    'updated_at'
+]);
+select columns_are('subscription', array[
+    'user_id',
+    'package_id',
+    'notification_kind_id'
 ]);
 select columns_are('user', array[
     'user_id',
@@ -148,10 +171,30 @@ select indexes_are('chart_repository', array[
     'chart_repository_name_key',
     'chart_repository_url_key'
 ]);
+select indexes_are('email_verification_code', array[
+    'email_verification_code_pkey',
+    'email_verification_code_user_id_key'
+]);
+select indexes_are('image', array[
+    'image_pkey',
+    'image_original_hash_key'
+]);
+select indexes_are('image_version', array[
+    'image_version_pkey'
+]);
 select indexes_are('maintainer', array[
     'maintainer_pkey',
     'maintainer_email_key'
 ]);
+select indexes_are('notification', array[
+    'notification_pkey',
+    'notification_not_processed_idx',
+    'notification_package_id_package_version_key'
+]);
+select indexes_are('organization', array[
+    'organization_pkey',
+    'organization_name_key'
+]);
 select indexes_are('package', array[
     'package_pkey',
     'package_package_kind_id_chart_repository_id_name_key',
@@ -170,10 +213,27 @@ select indexes_are('package__maintainer', array[
 select indexes_are('package_kind', array[
     'package_kind_pkey'
 ]);
+select indexes_are('session', array[
+    'session_pkey'
+]);
 select indexes_are('snapshot', array[
     'snapshot_pkey',
     'snapshot_digest_key'
 ]);
+select indexes_are('subscription', array[
+    'subscription_pkey'
+]);
+select indexes_are('user', array[
+    'user_pkey',
+    'user_alias_key',
+    'user_email_key'
+]);
+select indexes_are('user__organization', array[
+    'user__organization_pkey'
+]);
+select indexes_are('user_starred_package', array[
+    'user_starred_package_pkey'
+]);
 
 -- Check expected functions exist
 select has_function('add_organization');
@@ -217,6 +277,14 @@ select has_function('update_chart_repository');
 select has_function('get_image');
 select has_function('register_image');
 
+select has_function('add_subscription');
+select has_function('delete_subscription');
+select has_function('get_package_subscriptions');
+select has_function('get_subscriptors');
+select has_function('get_user_subscriptions');
+
+select has_function('get_pending_notification');
+
 -- Check package kinds exist
 select results_eq(
     'select * from package_kind',
@@ -228,6 +296,16 @@ select results_eq(
     'Package kinds should exist'
 );
 
+-- Check notification kinds exist
+select results_eq(
+    'select * from notification_kind',
+    $$ values
+        (0, 'New package release'),
+        (1, 'Security alert')
+    $$,
+    'Package kinds should exist'
+);
+
 -- Finish tests and rollback transaction
 select * from finish();
 rollback;
diff --git a/internal/hub/external.go b/internal/hub/external.go
index 9e96c774..63e14a8d 100644
--- a/internal/hub/external.go
+++ b/internal/hub/external.go
@@ -10,8 +10,9 @@ import (
 
 // DB defines the methods the database handler must provide.
 type DB interface {
-	QueryRow(ctx context.Context, sql string, args ...interface{}) pgx.Row
+	Begin(ctx context.Context) (pgx.Tx, error)
 	Exec(ctx context.Context, sql string, arguments ...interface{}) (pgconn.CommandTag, error)
+	QueryRow(ctx context.Context, sql string, args ...interface{}) pgx.Row
 }
 
 // EmailSender defines the methods the email sender must provide.
diff --git a/internal/hub/notification.go b/internal/hub/notification.go
new file mode 100644
index 00000000..d09ff738
--- /dev/null
+++ b/internal/hub/notification.go
@@ -0,0 +1,33 @@
+package hub
+
+import (
+	"context"
+
+	"github.com/jackc/pgx/v4"
+)
+
+// Notification represents the details of a notification that will be sent to
+// a set of subscribers interested on it.
+type Notification struct {
+	NotificationID   string           `json:"notification_id"`
+	PackageVersion   string           `json:"package_version"`
+	PackageID        string           `json:"package_id"`
+	NotificationKind NotificationKind `json:"notification_kind"`
+}
+
+// NotificationKind represents the kind of a notification.
+type NotificationKind int64
+
+const (
+	// NewRelease represents a notification for a new package release.
+	NewRelease NotificationKind = 0
+
+	// SecurityAlert represents a notification for a security alert.
+	SecurityAlert NotificationKind = 1
+)
+
+// NotificationManager describes the methods a NotificationManager
+// implementation must provide.
+type NotificationManager interface {
+	GetPending(ctx context.Context, tx pgx.Tx) (*Notification, error)
+}
diff --git a/internal/hub/pkg.go b/internal/hub/pkg.go
index 60d50461..63f04284 100644
--- a/internal/hub/pkg.go
+++ b/internal/hub/pkg.go
@@ -4,6 +4,7 @@ import "context"
 
 // GetPackageInput represents the input used to get a specific package.
 type GetPackageInput struct {
+	PackageID           string `json:"package_id"`
 	ChartRepositoryName string `json:"chart_repository_name"`
 	PackageName         string `json:"package_name"`
 	Version             string `json:"version"`
@@ -24,31 +25,31 @@ type Maintainer struct {
 
 // Package represents a Kubernetes package.
 type Package struct {
-	PackageID         string                 `json:"package_id"`
-	Kind              PackageKind            `json:"kind"`
-	Name              string                 `json:"name"`
-	NormalizedName    string                 `json:"normalized_name"`
-	LogoURL           string                 `json:"logo_url"`
-	LogoImageID       string                 `json:"logo_image_id"`
-	Stars             int                    `json:"stars"`
-	DisplayName       string                 `json:"display_name"`
-	Description       string                 `json:"description"`
-	Keywords          []string               `json:"keywords"`
-	HomeURL           string                 `json:"home_url"`
-	Readme            string                 `json:"readme"`
-	Links             []*Link                `json:"links"`
-	Data              map[string]interface{} `json:"data"`
-	Version           string                 `json:"version"`
-	AvailableVersions []string               `json:"available_versions"`
-	AppVersion        string                 `json:"app_version"`
-	Digest            string                 `json:"digest"`
-	Deprecated        bool                   `json:"deprecated"`
-	Maintainers       []*Maintainer          `json:"maintainers"`
-	UserID            string                 `json:"user_id"`
-	UserAlias         string                 `json:"user_alias"`
-	OrganizationID    string                 `json:"organization_id"`
-	OrganizationName  string                 `json:"organization_name"`
-	ChartRepository   *ChartRepository       `json:"chart_repository"`
+	PackageID               string                 `json:"package_id"`
+	Kind                    PackageKind            `json:"kind"`
+	Name                    string                 `json:"name"`
+	NormalizedName          string                 `json:"normalized_name"`
+	LogoURL                 string                 `json:"logo_url"`
+	LogoImageID             string                 `json:"logo_image_id"`
+	DisplayName             string                 `json:"display_name"`
+	Description             string                 `json:"description"`
+	Keywords                []string               `json:"keywords"`
+	HomeURL                 string                 `json:"home_url"`
+	Readme                  string                 `json:"readme"`
+	Links                   []*Link                `json:"links"`
+	Data                    map[string]interface{} `json:"data"`
+	Version                 string                 `json:"version"`
+	AvailableVersions       []string               `json:"available_versions"`
+	AppVersion              string                 `json:"app_version"`
+	Digest                  string                 `json:"digest"`
+	Deprecated              bool                   `json:"deprecated"`
+	Maintainers             []*Maintainer          `json:"maintainers"`
+	UserID                  string                 `json:"user_id"`
+	UserAlias               string                 `json:"user_alias"`
+	OrganizationID          string                 `json:"organization_id"`
+	OrganizationName        string                 `json:"organization_name"`
+	OrganizationDisplayName string                 `json:"organization_display_name"`
+	ChartRepository         *ChartRepository       `json:"chart_repository"`
 }
 
 // PackageKind represents the kind of a given package.
@@ -68,6 +69,7 @@ const (
 // PackageManager describes the methods a PackageManager implementation must
 // provide.
 type PackageManager interface {
+	Get(ctx context.Context, input *GetPackageInput) (*Package, error)
 	GetJSON(ctx context.Context, input *GetPackageInput) ([]byte, error)
 	GetStarredByUserJSON(ctx context.Context) ([]byte, error)
 	GetStarsJSON(ctx context.Context, packageID string) ([]byte, error)
diff --git a/internal/hub/subscription.go b/internal/hub/subscription.go
new file mode 100644
index 00000000..4966d900
--- /dev/null
+++ b/internal/hub/subscription.go
@@ -0,0 +1,21 @@
+package hub
+
+import "context"
+
+// Subscription represents a user's subscription to receive notifications about
+// a given package.
+type Subscription struct {
+	UserID           string           `json:"user_id"`
+	PackageID        string           `json:"package_id"`
+	NotificationKind NotificationKind `json:"notification_kind"`
+}
+
+// SubscriptionManager describes the methods a SubscriptionManager
+// implementation must provide.
+type SubscriptionManager interface {
+	Add(ctx context.Context, s *Subscription) error
+	Delete(ctx context.Context, s *Subscription) error
+	GetByPackageJSON(ctx context.Context, packageID string) ([]byte, error)
+	GetByUserJSON(ctx context.Context) ([]byte, error)
+	GetSubscriptors(ctx context.Context, packageID string, notificationKind NotificationKind) ([]*User, error)
+}
diff --git a/internal/notification/dispatcher.go b/internal/notification/dispatcher.go
new file mode 100644
index 00000000..68577b8f
--- /dev/null
+++ b/internal/notification/dispatcher.go
@@ -0,0 +1,72 @@
+package notification
+
+import (
+	"context"
+	"sync"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/spf13/viper"
+)
+
+const (
+	defaultNumWorkers = 2
+)
+
+// Services is a wrapper around several internal services used to handle
+// notifications deliveries.
+type Services struct {
+	DB                  hub.DB
+	ES                  hub.EmailSender
+	NotificationManager hub.NotificationManager
+	SubscriptionManager hub.SubscriptionManager
+	PackageManager      hub.PackageManager
+}
+
+// Dispatcher handles a group of workers in charge of delivering notifications.
+type Dispatcher struct {
+	numWorkers int
+	workers    []*Worker
+}
+
+// NewDispatcher creates a new Dispatcher instance.
+func NewDispatcher(cfg *viper.Viper, svc *Services, opts ...func(d *Dispatcher)) *Dispatcher {
+	d := &Dispatcher{
+		numWorkers: defaultNumWorkers,
+	}
+	for _, o := range opts {
+		o(d)
+	}
+	baseURL := cfg.GetString("server.baseURL")
+	d.workers = make([]*Worker, 0, d.numWorkers)
+	for i := 0; i < d.numWorkers; i++ {
+		d.workers = append(d.workers, NewWorker(svc, baseURL))
+	}
+	return d
+}
+
+// WithNumWorkers allows providing a specific number of workers for a
+// Dispatcher instance.
+func WithNumWorkers(n int) func(d *Dispatcher) {
+	return func(d *Dispatcher) {
+		d.numWorkers = n
+	}
+}
+
+// Run starts the workers and lets them run until the dispatcher is asked to
+// stop via the context provided.
+func (d *Dispatcher) Run(ctx context.Context, wg *sync.WaitGroup) {
+	defer wg.Done()
+
+	// Start workers
+	wwg := &sync.WaitGroup{}
+	wctx, stopWorkers := context.WithCancel(context.Background())
+	for _, w := range d.workers {
+		wwg.Add(1)
+		go w.Run(wctx, wwg)
+	}
+
+	// Stop workers when dispatcher is asked to stop
+	<-ctx.Done()
+	stopWorkers()
+	wwg.Wait()
+}
diff --git a/internal/notification/dispatcher_test.go b/internal/notification/dispatcher_test.go
new file mode 100644
index 00000000..50eee6c8
--- /dev/null
+++ b/internal/notification/dispatcher_test.go
@@ -0,0 +1,31 @@
+package notification
+
+import (
+	"context"
+	"sync"
+	"testing"
+	"time"
+
+	"github.com/spf13/viper"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestDispatcher(t *testing.T) {
+	// Setup dispatcher
+	cfg := viper.New()
+	cfg.Set("server.baseURL", "http://localhost:8000")
+	d := NewDispatcher(cfg, nil, WithNumWorkers(0))
+
+	// Run it
+	ctx, stopDispatcher := context.WithCancel(context.Background())
+	var wg sync.WaitGroup
+	wg.Add(1)
+	go d.Run(ctx, &wg)
+
+	// Check it stops as expected when asked to do so
+	stopDispatcher()
+	assert.Eventually(t, func() bool {
+		wg.Wait()
+		return true
+	}, 2*time.Second, 100*time.Millisecond)
+}
diff --git a/internal/notification/manager.go b/internal/notification/manager.go
new file mode 100644
index 00000000..cd7d27ae
--- /dev/null
+++ b/internal/notification/manager.go
@@ -0,0 +1,31 @@
+package notification
+
+import (
+	"context"
+	"encoding/json"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/jackc/pgx/v4"
+)
+
+// Manager provides an API to manage notifications.
+type Manager struct{}
+
+// NewManager creates a new Manager instance.
+func NewManager() *Manager {
+	return &Manager{}
+}
+
+// GetPending returns a pending notification to be delivered if available.
+func (m *Manager) GetPending(ctx context.Context, tx pgx.Tx) (*hub.Notification, error) {
+	query := "select get_pending_notification()"
+	var dataJSON []byte
+	if err := tx.QueryRow(ctx, query).Scan(&dataJSON); err != nil {
+		return nil, err
+	}
+	var n *hub.Notification
+	if err := json.Unmarshal(dataJSON, &n); err != nil {
+		return nil, err
+	}
+	return n, nil
+}
diff --git a/internal/notification/manager_test.go b/internal/notification/manager_test.go
new file mode 100644
index 00000000..524bd112
--- /dev/null
+++ b/internal/notification/manager_test.go
@@ -0,0 +1,51 @@
+package notification
+
+import (
+	"context"
+	"testing"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/tests"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestGetPending(t *testing.T) {
+	dbQuery := "select get_pending_notification()"
+	ctx := context.Background()
+
+	t.Run("database error", func(t *testing.T) {
+		tx := &tests.TXMock{}
+		tx.On("QueryRow", dbQuery).Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager()
+
+		dataJSON, err := m.GetPending(ctx, tx)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, dataJSON)
+		tx.AssertExpectations(t)
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		expectedNotification := &hub.Notification{
+			NotificationID:   "00000000-0000-0000-0000-000000000001",
+			PackageVersion:   "1.0.0",
+			PackageID:        "00000000-0000-0000-0000-000000000001",
+			NotificationKind: hub.NewRelease,
+		}
+
+		tx := &tests.TXMock{}
+		tx.On("QueryRow", dbQuery).Return([]byte(`
+		{
+			"notification_id": "00000000-0000-0000-0000-000000000001",
+			"package_version": "1.0.0",
+			"package_id": "00000000-0000-0000-0000-000000000001",
+			"notification_kind": 0
+		}
+		`), nil)
+		m := NewManager()
+
+		n, err := m.GetPending(context.Background(), tx)
+		assert.NoError(t, err)
+		assert.Equal(t, expectedNotification, n)
+		tx.AssertExpectations(t)
+	})
+}
diff --git a/internal/notification/mock.go b/internal/notification/mock.go
new file mode 100644
index 00000000..a18d20c8
--- /dev/null
+++ b/internal/notification/mock.go
@@ -0,0 +1,21 @@
+package notification
+
+import (
+	"context"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/jackc/pgx/v4"
+	"github.com/stretchr/testify/mock"
+)
+
+// ManagerMock is a mock implementation of the NotificationManager interface.
+type ManagerMock struct {
+	mock.Mock
+}
+
+// GetPending implements the NotificationManager interface.
+func (m *ManagerMock) GetPending(ctx context.Context, tx pgx.Tx) (*hub.Notification, error) {
+	args := m.Called(ctx, tx)
+	data, _ := args.Get(0).(*hub.Notification)
+	return data, args.Error(1)
+}
diff --git a/internal/notification/tmpl_new_release_email.go b/internal/notification/tmpl_new_release_email.go
new file mode 100644
index 00000000..9f53fddd
--- /dev/null
+++ b/internal/notification/tmpl_new_release_email.go
@@ -0,0 +1,177 @@
+package notification
+
+import "html/template"
+
+var newReleaseEmailTmpl = template.Must(template.New("").Parse(`
+<!doctype html>
+<html>
+  <head>
+    <meta name="viewport" content="width=device-width">
+    <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
+    <title>{{ .name }} new release</title>
+    <style>
+    @media only screen and (max-width: 620px) {
+      table[class=body] h1 {
+        font-size: 28px !important;
+        margin-bottom: 10px !important;
+      }
+      table[class=body] p,
+            table[class=body] ul,
+            table[class=body] ol,
+            table[class=body] td,
+            table[class=body] span,
+            table[class=body] a {
+        font-size: 16px !important;
+      }
+      table[class=body] .wrapper,
+      table[class=body] .article {
+        padding: 10px !important;
+      }
+      table[class=body] .content {
+        padding: 0 !important;
+      }
+      table[class=body] .container {
+        padding: 0 !important;
+        width: 100% !important;
+      }
+      table[class=body] .main {
+        border-left-width: 0 !important;
+        border-radius: 0 !important;
+        border-right-width: 0 !important;
+      }
+      table[class=body] .btn table {
+        width: 100% !important;
+      }
+      table[class=body] .btn a {
+        width: 100% !important;
+      }
+      table[class=body] .img-responsive {
+        height: auto !important;
+        max-width: 100% !important;
+        width: auto !important;
+      }
+    }
+
+    a[x-apple-data-detectors] {
+      color: inherit !important;
+      text-decoration: none !important;
+      font-size: inherit !important;
+      font-family: inherit !important;
+      font-weight: inherit !important;
+      line-height: inherit !important;
+    }
+
+    @media all {
+      .ExternalClass {
+        width: 100%;
+      }
+      .ExternalClass,
+            .ExternalClass p,
+            .ExternalClass span,
+            .ExternalClass font,
+            .ExternalClass td,
+            .ExternalClass div {
+        line-height: 100%;
+      }
+      .apple-link a {
+        color: inherit !important;
+        font-family: inherit !important;
+        font-size: inherit !important;
+        font-weight: inherit !important;
+        line-height: inherit !important;
+        text-decoration: none !important;
+      }
+      #MessageViewBody a {
+        color: inherit;
+        text-decoration: none;
+        font-size: inherit;
+        font-family: inherit;
+        font-weight: inherit;
+        line-height: inherit;
+      }
+    }
+    </style>
+  </head>
+  <body class="" style="background-color: #f4f4f4; font-family: sans-serif; -webkit-font-smoothing: antialiased; font-size: 14px; line-height: 1.4; margin: 0; padding: 0; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;">
+    <table border="0" cellpadding="0" cellspacing="0" class="body" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; background-color: #f4f4f4;">
+      <tr>
+        <td style="font-family: sans-serif; font-size: 14px; vertical-align: top;">&nbsp;</td>
+        <td class="container" style="font-family: sans-serif; font-size: 14px; vertical-align: top; display: block; Margin: 0 auto; max-width: 580px; padding: 10px; width: 580px;">
+          <div class="content" style="box-sizing: border-box; display: block; Margin: 0 auto; max-width: 580px; padding: 10px;">
+
+            <!-- START CENTERED WHITE CONTAINER -->
+            <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">{{ .name }} version {{ .version }} released</span>
+            <table class="main" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; background: #ffffff; border-radius: 3px; border-top: 7px solid #659DBD;">
+
+              <!-- START MAIN CONTENT AREA -->
+              <tr>
+                <td class="wrapper" style="font-family: sans-serif; font-size: 14px; vertical-align: top; box-sizing: border-box; padding: 20px;">
+                  <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%;">
+                    <tr>
+                      <td style="font-family: sans-serif; font-size: 14px; vertical-align: top; text-align: center;">
+												<img style="margin: 30px;" width="40px" height="40px" src="{{ .baseURL }}{{ if .logoImageID }}/image/{{ .logoImageID }}@1x{{ else }}/static/media/kubernetes_grey.svg{{ end }}">
+												<h2 style="color: #39596c; font-family: sans-serif; margin: 0; Margin-bottom: 15px;"><img style="margin-right: 5px; margin-bottom: -2px;" height="18px" src="{{ .baseURL }}/static/media/{{ if eq .kind 1 }}falco{{ else if eq .kind 2 }}opa{{ else }}helm{{ end }}.svg">{{ .name }}</h2>
+												<h4 style="color: #1c2c35; font-family: sans-serif; margin: 0; Margin-bottom: 15px;">{{ .publisher }} </h4>
+
+                        <p style="font-family: sans-serif; font-size: 14px; font-weight: normal; margin: 0; Margin-bottom: 30px;">Version <b>{{ .version }}</b> has been released</p>
+
+                        <table border="0" cellpadding="0" cellspacing="0" class="btn btn-primary" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; box-sizing: border-box;">
+                          <tbody>
+                            <tr>
+                              <td align="left" style="font-family: sans-serif; font-size: 14px; vertical-align: top;">
+                                <table border="0" cellpadding="0" cellspacing="0" style="width: 100%; border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt;">
+                                  <tbody>
+                                    <tr>
+                                      <td style="font-family: sans-serif; font-size: 14px; border-radius: 5px; vertical-align: top;"><div style="text-align: center;"> <a href="{{ .baseURL}}{{ .packagePath }}" target="_blank" style="display: inline-block; color: #ffffff; background-color: #39596C; border: solid 1px #39596C; border-radius: 5px; box-sizing: border-box; cursor: pointer; text-decoration: none; font-size: 14px; font-weight: bold; margin: 0; padding: 12px 25px; border-color: #39596C;">View in Artifact Hub</a> </div></td>
+                                    </tr>
+                                  </tbody>
+                                </table>
+                              </td>
+                            </tr>
+                          </tbody>
+                        </table>
+
+                        <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; box-sizing: border-box;">
+                          <tbody>
+                            <tr>
+                              <td class="content-block powered-by" style="font-family: sans-serif; vertical-align: top; font-size: 11px; color: #545454; padding-bottom: 30px; padding-top: 10px;">
+                                <p style="color: #545454; font-size: 11px; text-decoration: none;">Or you can copy-paste this link: <span style="color: #545454; background-color: #ffffff;">{{ .baseURL}}{{ .packagePath }}</span></p>
+                              </td>
+                            </tr>
+                          </tbody>
+                        </table>
+                      </td>
+                    </tr>
+                  </table>
+                </td>
+              </tr>
+
+            <!-- END MAIN CONTENT AREA -->
+            </table>
+
+            <!-- START FOOTER -->
+            <div class="footer" style="clear: both; Margin-top: 10px; text-align: center; width: 100%;">
+              <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%;">
+                <tr>
+                  <td class="content-block powered-by" style="font-family: sans-serif; vertical-align: top; padding-bottom: 10px; padding-top: 10px; font-size: 10px; color: #545454; text-align: center;">
+                    <p style="color: #545454; font-size: 10px; text-align: center; text-decoration: none;">Didn't subscribe to Artifact Hub notifications for {{ .name }} package? You can unsubscribe <a href="{{ .baseURL }}/user/subscriptions" target="_blank" style="text-decoration: underline; color: #545454;">here</a>.</p>
+                  </td>
+                </tr>
+                <tr>
+                  <td class="content-block powered-by" style="font-family: sans-serif; vertical-align: top; padding-bottom: 10px; padding-top: 10px; font-size: 12px; color: #39596C; text-align: center;">
+                    <a href="{{ .baseURL }}" style="color: #39596C; font-size: 12px; text-align: center; text-decoration: none;">© Artifact Hub</a>
+                  </td>
+                </tr>
+              </table>
+            </div>
+            <!-- END FOOTER -->
+
+          <!-- END CENTERED WHITE CONTAINER -->
+          </div>
+        </td>
+        <td style="font-family: sans-serif; font-size: 14px; vertical-align: top;">&nbsp;</td>
+      </tr>
+    </table>
+  </body>
+</html>
+`))
diff --git a/internal/notification/worker.go b/internal/notification/worker.go
new file mode 100644
index 00000000..1c142e27
--- /dev/null
+++ b/internal/notification/worker.go
@@ -0,0 +1,157 @@
+package notification
+
+import (
+	"bytes"
+	"context"
+	"errors"
+	"fmt"
+	"sync"
+	"time"
+
+	"github.com/artifacthub/hub/internal/email"
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/util"
+	"github.com/jackc/pgx/v4"
+	"github.com/rs/zerolog/log"
+)
+
+const (
+	pauseOnEmptyQueue = 1 * time.Minute
+	pauseOnError      = 1 * time.Second
+)
+
+// Worker is in charge of delivering pending notifications to their intended
+// recipients.
+type Worker struct {
+	svc     *Services
+	baseURL string
+}
+
+// NewWorker creates a new Worker instance.
+func NewWorker(
+	svc *Services,
+	baseURL string,
+) *Worker {
+	return &Worker{
+		svc:     svc,
+		baseURL: baseURL,
+	}
+}
+
+// Run is the main loop of the worker. It calls deliverNotification periodically
+// until it's asked to stop via the context provided.
+func (w *Worker) Run(ctx context.Context, wg *sync.WaitGroup) {
+	defer wg.Done()
+
+	for {
+		err := w.deliverNotification(ctx)
+		switch err {
+		case nil:
+			select {
+			case <-ctx.Done():
+				return
+			default:
+			}
+		case pgx.ErrNoRows:
+			select {
+			case <-time.After(pauseOnEmptyQueue):
+			case <-ctx.Done():
+				return
+			}
+		default:
+			select {
+			case <-time.After(pauseOnError):
+			case <-ctx.Done():
+				return
+			}
+		}
+	}
+}
+
+// deliverNotification gets a pending notification from the database and
+// delivers it.
+func (w *Worker) deliverNotification(ctx context.Context) error {
+	return util.DBTransact(ctx, w.svc.DB, func(tx pgx.Tx) error {
+		n, err := w.svc.NotificationManager.GetPending(ctx, tx)
+		if err != nil {
+			if !errors.Is(err, pgx.ErrNoRows) {
+				log.Error().Err(err).Msg("error getting pending notification")
+			}
+			return err
+		}
+		rcpts, err := w.svc.SubscriptionManager.GetSubscriptors(ctx, n.PackageID, n.NotificationKind)
+		if err != nil {
+			log.Error().Err(err).Msg("error getting notification subscriptors")
+			return err
+		}
+		if len(rcpts) == 0 {
+			return nil
+		}
+		emailData, err := w.prepareEmailData(ctx, n)
+		if err != nil {
+			log.Error().Err(err).Msg("error preparing email data")
+			return err
+		}
+		for _, u := range rcpts {
+			emailData.To = u.Email
+			if err := w.svc.ES.SendEmail(emailData); err != nil {
+				log.Error().
+					Err(err).
+					Str("notificationID", n.NotificationID).
+					Str("email", u.Email).
+					Msg("error sending notification email")
+			}
+		}
+		return nil
+	})
+}
+
+// prepareEmailData prepares the content of the notification email.
+func (w *Worker) prepareEmailData(ctx context.Context, n *hub.Notification) (*email.Data, error) {
+	var subject string
+	var emailBody bytes.Buffer
+
+	switch n.NotificationKind {
+	case hub.NewRelease:
+		p, err := w.svc.PackageManager.Get(ctx, &hub.GetPackageInput{PackageID: n.PackageID})
+		if err != nil {
+			return nil, err
+		}
+		subject = fmt.Sprintf("%s version %s released", p.Name, p.Version)
+		publisher := p.OrganizationName
+		if publisher == "" {
+			publisher = p.UserAlias
+		}
+		if p.ChartRepository != nil {
+			publisher += "/" + p.ChartRepository.Name
+		}
+		var packagePath string
+		switch p.Kind {
+		case hub.Chart:
+			packagePath = fmt.Sprintf("/package/chart/%s/%s", p.ChartRepository.Name, p.NormalizedName)
+		case hub.Falco:
+			packagePath = fmt.Sprintf("/package/falco/%s", p.NormalizedName)
+		case hub.OPA:
+			packagePath = fmt.Sprintf("/package/opa/%s", p.NormalizedName)
+		}
+		data := map[string]interface{}{
+			"publisher":   publisher,
+			"kind":        p.Kind,
+			"name":        p.Name,
+			"version":     n.PackageVersion,
+			"baseURL":     w.baseURL,
+			"logoImageID": p.LogoImageID,
+			"packagePath": packagePath,
+		}
+		if err := newReleaseEmailTmpl.Execute(&emailBody, data); err != nil {
+			return nil, err
+		}
+	}
+
+	return &email.Data{
+		Subject: subject,
+		Body:    emailBody.Bytes(),
+	}, nil
+}
+
+// - Publisher (/ Chart repo)
diff --git a/internal/notification/worker_test.go b/internal/notification/worker_test.go
new file mode 100644
index 00000000..591ca275
--- /dev/null
+++ b/internal/notification/worker_test.go
@@ -0,0 +1,189 @@
+package notification
+
+import (
+	"context"
+	"errors"
+	"os"
+	"sync"
+	"testing"
+	"time"
+
+	"github.com/artifacthub/hub/internal/email"
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/pkg"
+	"github.com/artifacthub/hub/internal/subscription"
+	"github.com/artifacthub/hub/internal/tests"
+	"github.com/rs/zerolog"
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/mock"
+)
+
+var errFake = errors.New("fake error for tests")
+
+func TestMain(m *testing.M) {
+	zerolog.SetGlobalLevel(zerolog.Disabled)
+	os.Exit(m.Run())
+}
+
+func TestWorker(t *testing.T) {
+	t.Run("error getting pending notification", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Rollback", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(nil, errFake)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+
+	t.Run("error getting notification subscriptors", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Rollback", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(&hub.Notification{
+			PackageID:        "packageID",
+			NotificationKind: hub.NewRelease,
+		}, nil)
+		sw.sm.On("GetSubscriptors", mock.Anything, "packageID", hub.NewRelease).Return(nil, errFake)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+
+	t.Run("no subscriptors found", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Commit", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(&hub.Notification{
+			PackageID:        "packageID",
+			NotificationKind: hub.NewRelease,
+		}, nil)
+		sw.sm.On("GetSubscriptors", mock.Anything, "packageID", hub.NewRelease).Return([]*hub.User{}, nil)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+
+	t.Run("error preparing email data", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Rollback", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(&hub.Notification{
+			PackageID:        "packageID",
+			NotificationKind: hub.NewRelease,
+		}, nil)
+		sw.sm.On("GetSubscriptors", mock.Anything, "packageID", hub.NewRelease).Return([]*hub.User{
+			{
+				Email: "user1@email.com",
+			},
+		}, nil)
+		sw.pm.On("Get", mock.Anything, mock.Anything).Return(nil, errFake)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+
+	t.Run("error sending email", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Rollback", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(&hub.Notification{
+			PackageID:        "packageID",
+			NotificationKind: hub.NewRelease,
+		}, nil)
+		sw.sm.On("GetSubscriptors", mock.Anything, "packageID", hub.NewRelease).Return([]*hub.User{
+			{
+				Email: "user1@email.com",
+			},
+		}, nil)
+		sw.pm.On("Get", mock.Anything, mock.Anything).Return(nil, errFake)
+		sw.es.On("SendEmail", mock.Anything).Return(errFake)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+
+	t.Run("notification delivered successfully", func(t *testing.T) {
+		sw := newServicesWrapper()
+		sw.db.On("Begin", mock.Anything).Return(sw.tx, nil)
+		sw.tx.On("Rollback", mock.Anything).Return(nil)
+		sw.nm.On("GetPending", mock.Anything, mock.Anything).Return(&hub.Notification{
+			PackageID:        "packageID",
+			NotificationKind: hub.NewRelease,
+		}, nil)
+		sw.sm.On("GetSubscriptors", mock.Anything, "packageID", hub.NewRelease).Return([]*hub.User{
+			{
+				Email: "user1@email.com",
+			},
+		}, nil)
+		sw.pm.On("Get", mock.Anything, mock.Anything).Return(nil, errFake)
+		sw.es.On("SendEmail", mock.Anything).Return(nil)
+
+		w := NewWorker(sw.svc, "baseURL")
+		go w.Run(sw.ctx, sw.wg)
+		sw.assertExpectations(t)
+	})
+}
+
+type servicesWrapper struct {
+	ctx        context.Context
+	stopWorker context.CancelFunc
+	wg         *sync.WaitGroup
+	db         *tests.DBMock
+	tx         *tests.TXMock
+	es         *email.SenderMock
+	nm         *ManagerMock
+	sm         *subscription.ManagerMock
+	pm         *pkg.ManagerMock
+	svc        *Services
+}
+
+func newServicesWrapper() *servicesWrapper {
+	// Context and wait group used for Worker.Run()
+	ctx, stopWorker := context.WithCancel(context.Background())
+	var wg sync.WaitGroup
+	wg.Add(1)
+
+	db := &tests.DBMock{}
+	tx := &tests.TXMock{}
+	es := &email.SenderMock{}
+	nm := &ManagerMock{}
+	sm := &subscription.ManagerMock{}
+	pm := &pkg.ManagerMock{}
+
+	return &servicesWrapper{
+		ctx:        ctx,
+		stopWorker: stopWorker,
+		wg:         &wg,
+		db:         db,
+		tx:         tx,
+		es:         es,
+		nm:         nm,
+		sm:         sm,
+		pm:         pm,
+		svc: &Services{
+			DB:                  db,
+			ES:                  es,
+			NotificationManager: nm,
+			SubscriptionManager: sm,
+			PackageManager:      pm,
+		},
+	}
+}
+
+func (sw *servicesWrapper) assertExpectations(t *testing.T) {
+	sw.stopWorker()
+	assert.Eventually(t, func() bool {
+		sw.wg.Wait()
+		return true
+	}, 2*time.Second, 100*time.Millisecond)
+
+	sw.nm.AssertExpectations(t)
+	sw.sm.AssertExpectations(t)
+	sw.pm.AssertExpectations(t)
+}
diff --git a/internal/org/manager.go b/internal/org/manager.go
index b27eeff9..4ab4657e 100644
--- a/internal/org/manager.go
+++ b/internal/org/manager.go
@@ -187,6 +187,14 @@ func (m *Manager) DeleteMember(ctx context.Context, orgName, userAlias string) e
 	return err
 }
 
+// GetByUserJSON returns the organizations the user doing the request belongs
+// to as a json object.
+func (m *Manager) GetByUserJSON(ctx context.Context) ([]byte, error) {
+	query := "select get_user_organizations($1::uuid)"
+	userID := ctx.Value(hub.UserIDKey).(string)
+	return m.dbQueryJSON(ctx, query, userID)
+}
+
 // GetJSON returns the organization requested as a json object.
 func (m *Manager) GetJSON(ctx context.Context, orgName string) ([]byte, error) {
 	// Validate input
@@ -199,14 +207,6 @@ func (m *Manager) GetJSON(ctx context.Context, orgName string) ([]byte, error) {
 	return m.dbQueryJSON(ctx, query, orgName)
 }
 
-// GetByUserJSON returns the organizations the user doing the request belongs
-// to as a json object.
-func (m *Manager) GetByUserJSON(ctx context.Context) ([]byte, error) {
-	query := "select get_user_organizations($1::uuid)"
-	userID := ctx.Value(hub.UserIDKey).(string)
-	return m.dbQueryJSON(ctx, query, userID)
-}
-
 // GetMembersJSON returns the members of the provided organization as a json
 // object.
 func (m *Manager) GetMembersJSON(ctx context.Context, orgName string) ([]byte, error) {
diff --git a/internal/org/manager_test.go b/internal/org/manager_test.go
index ba8775c7..fd5e84d6 100644
--- a/internal/org/manager_test.go
+++ b/internal/org/manager_test.go
@@ -354,38 +354,6 @@ func TestDeleteMember(t *testing.T) {
 	})
 }
 
-func TestGetJSON(t *testing.T) {
-	dbQuery := `select get_organization($1::text)`
-
-	t.Run("invalid input", func(t *testing.T) {
-		m := NewManager(nil, nil)
-		_, err := m.GetJSON(context.Background(), "")
-		assert.True(t, errors.Is(err, ErrInvalidInput))
-	})
-
-	t.Run("database query succeeded", func(t *testing.T) {
-		db := &tests.DBMock{}
-		db.On("QueryRow", dbQuery, "orgName").Return([]byte("dataJSON"), nil)
-		m := NewManager(db, nil)
-
-		dataJSON, err := m.GetJSON(context.Background(), "orgName")
-		assert.NoError(t, err)
-		assert.Equal(t, []byte("dataJSON"), dataJSON)
-		db.AssertExpectations(t)
-	})
-
-	t.Run("database error", func(t *testing.T) {
-		db := &tests.DBMock{}
-		db.On("QueryRow", dbQuery, "orgName").Return(nil, tests.ErrFakeDatabaseFailure)
-		m := NewManager(db, nil)
-
-		dataJSON, err := m.GetJSON(context.Background(), "orgName")
-		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
-		assert.Nil(t, dataJSON)
-		db.AssertExpectations(t)
-	})
-}
-
 func TestGetByUserJSON(t *testing.T) {
 	dbQuery := `select get_user_organizations($1::uuid)`
 	ctx := context.WithValue(context.Background(), hub.UserIDKey, "userID")
@@ -420,6 +388,38 @@ func TestGetByUserJSON(t *testing.T) {
 	})
 }
 
+func TestGetJSON(t *testing.T) {
+	dbQuery := `select get_organization($1::text)`
+
+	t.Run("invalid input", func(t *testing.T) {
+		m := NewManager(nil, nil)
+		_, err := m.GetJSON(context.Background(), "")
+		assert.True(t, errors.Is(err, ErrInvalidInput))
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, "orgName").Return([]byte("dataJSON"), nil)
+		m := NewManager(db, nil)
+
+		dataJSON, err := m.GetJSON(context.Background(), "orgName")
+		assert.NoError(t, err)
+		assert.Equal(t, []byte("dataJSON"), dataJSON)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, "orgName").Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager(db, nil)
+
+		dataJSON, err := m.GetJSON(context.Background(), "orgName")
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, dataJSON)
+		db.AssertExpectations(t)
+	})
+}
+
 func TestGetMembersJSON(t *testing.T) {
 	dbQuery := `select get_organization_members($1::uuid, $2::text)`
 	ctx := context.WithValue(context.Background(), hub.UserIDKey, "userID")
diff --git a/internal/pkg/manager.go b/internal/pkg/manager.go
index 48a7b946..1b6455a8 100644
--- a/internal/pkg/manager.go
+++ b/internal/pkg/manager.go
@@ -32,11 +32,24 @@ func NewManager(db hub.DB) *Manager {
 	}
 }
 
+// Get returns the package identified by the input provided.
+func (m *Manager) Get(ctx context.Context, input *hub.GetPackageInput) (*hub.Package, error) {
+	dataJSON, err := m.GetJSON(ctx, input)
+	if err != nil {
+		return nil, err
+	}
+	p := &hub.Package{}
+	if err := json.Unmarshal(dataJSON, &p); err != nil {
+		return nil, err
+	}
+	return p, nil
+}
+
 // GetJSON returns the package identified by the input provided as a json
 // object. The json object is built by the database.
 func (m *Manager) GetJSON(ctx context.Context, input *hub.GetPackageInput) ([]byte, error) {
 	// Validate input
-	if input.PackageName == "" {
+	if input.PackageID == "" && input.PackageName == "" {
 		return nil, fmt.Errorf("%w: %s", ErrInvalidInput, "package name not provided")
 	}
 
diff --git a/internal/pkg/manager_test.go b/internal/pkg/manager_test.go
index 2ec6f83f..acd09686 100644
--- a/internal/pkg/manager_test.go
+++ b/internal/pkg/manager_test.go
@@ -11,6 +11,138 @@ import (
 	"github.com/stretchr/testify/mock"
 )
 
+func TestGet(t *testing.T) {
+	dbQuery := "select get_package($1::jsonb)"
+
+	t.Run("invalid input", func(t *testing.T) {
+		m := NewManager(nil)
+		_, err := m.Get(context.Background(), &hub.GetPackageInput{})
+		assert.True(t, errors.Is(err, ErrInvalidInput))
+	})
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, mock.Anything, mock.Anything).Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		p, err := m.Get(context.Background(), &hub.GetPackageInput{PackageName: "pkg1"})
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, p)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		expectedPackage := &hub.Package{
+			PackageID:      "00000000-0000-0000-0000-000000000001",
+			Kind:           hub.Chart,
+			Name:           "Package 1",
+			NormalizedName: "package-1",
+			LogoImageID:    "00000000-0000-0000-0000-000000000001",
+			DisplayName:    "Package 1",
+			Description:    "description",
+			Keywords:       []string{"kw1", "kw2"},
+			HomeURL:        "home_url",
+			Readme:         "readme-version-1.0.0",
+			Links: []*hub.Link{
+				{
+					Name: "link1",
+					URL:  "https://link1",
+				},
+				{
+					Name: "link2",
+					URL:  "https://link2",
+				},
+			},
+			Data: map[string]interface{}{
+				"key": "value",
+			},
+			Version:           "1.0.0",
+			AvailableVersions: []string{"0.0.9", "1.0.0"},
+			AppVersion:        "12.1.0",
+			Digest:            "digest-package1-1.0.0",
+			Deprecated:        true,
+			Maintainers: []*hub.Maintainer{
+				{
+					Name:  "name1",
+					Email: "email1",
+				},
+				{
+					Name:  "name2",
+					Email: "email2",
+				},
+			},
+			UserAlias:               "user1",
+			OrganizationName:        "org1",
+			OrganizationDisplayName: "Organization 1",
+			ChartRepository: &hub.ChartRepository{
+				ChartRepositoryID: "00000000-0000-0000-0000-000000000001",
+				Name:              "repo1",
+				DisplayName:       "Repo 1",
+				URL:               "https://repo1.com",
+			},
+		}
+
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, mock.Anything, mock.Anything).Return([]byte(`
+		{
+			"package_id": "00000000-0000-0000-0000-000000000001",
+			"kind": 0,
+			"name": "Package 1",
+			"normalized_name": "package-1",
+			"logo_image_id": "00000000-0000-0000-0000-000000000001",
+			"display_name": "Package 1",
+			"description": "description",
+			"keywords": ["kw1", "kw2"],
+			"home_url": "home_url",
+			"readme": "readme-version-1.0.0",
+			"links": [
+				{
+					"name": "link1",
+					"url": "https://link1"
+				},
+				{
+					"name": "link2",
+					"url": "https://link2"
+				}
+			],
+			"data": {
+				"key": "value"
+			},
+			"version": "1.0.0",
+			"available_versions": ["0.0.9", "1.0.0"],
+			"app_version": "12.1.0",
+			"digest": "digest-package1-1.0.0",
+			"deprecated": true,
+			"maintainers": [
+				{
+					"name": "name1",
+					"email": "email1"
+				},
+				{
+					"name": "name2",
+					"email": "email2"
+				}
+			],
+			"user_alias": "user1",
+			"organization_name": "org1",
+			"organization_display_name": "Organization 1",
+			"chart_repository": {
+				"chart_repository_id": "00000000-0000-0000-0000-000000000001",
+				"name": "repo1",
+				"display_name": "Repo 1",
+				"url": "https://repo1.com"
+			}
+		}
+		`), nil)
+		m := NewManager(db)
+
+		p, err := m.Get(context.Background(), &hub.GetPackageInput{PackageName: "package-1"})
+		assert.NoError(t, err)
+		assert.Equal(t, expectedPackage, p)
+		db.AssertExpectations(t)
+	})
+}
+
 func TestGetJSON(t *testing.T) {
 	dbQuery := "select get_package($1::jsonb)"
 
diff --git a/internal/pkg/mock.go b/internal/pkg/mock.go
index 46450f0d..86ea88a0 100644
--- a/internal/pkg/mock.go
+++ b/internal/pkg/mock.go
@@ -12,6 +12,13 @@ type ManagerMock struct {
 	mock.Mock
 }
 
+// Get implements the PackageManager interface.
+func (m *ManagerMock) Get(ctx context.Context, input *hub.GetPackageInput) (*hub.Package, error) {
+	args := m.Called(ctx, input)
+	data, _ := args.Get(0).(*hub.Package)
+	return data, args.Error(1)
+}
+
 // GetJSON implements the PackageManager interface.
 func (m *ManagerMock) GetJSON(ctx context.Context, input *hub.GetPackageInput) ([]byte, error) {
 	args := m.Called(ctx, input)
diff --git a/internal/subscription/manager.go b/internal/subscription/manager.go
new file mode 100644
index 00000000..931b3f67
--- /dev/null
+++ b/internal/subscription/manager.go
@@ -0,0 +1,120 @@
+package subscription
+
+import (
+	"context"
+	"encoding/json"
+	"errors"
+	"fmt"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/satori/uuid"
+)
+
+var (
+	// ErrInvalidInput indicates that the input provided is not valid.
+	ErrInvalidInput = errors.New("invalid input")
+)
+
+// Manager provides an API to manage subscriptions.
+type Manager struct {
+	db hub.DB
+}
+
+// NewManager creates a new Manager instance.
+func NewManager(db hub.DB) *Manager {
+	return &Manager{
+		db: db,
+	}
+}
+
+// Add adds the provided subscription to the database.
+func (m *Manager) Add(ctx context.Context, s *hub.Subscription) error {
+	userID := ctx.Value(hub.UserIDKey).(string)
+	s.UserID = userID
+	if err := validateSubscription(s); err != nil {
+		return err
+	}
+	query := "select add_subscription($1::jsonb)"
+	sJSON, _ := json.Marshal(s)
+	_, err := m.db.Exec(ctx, query, sJSON)
+	return err
+}
+
+// Delete removes a subscription from the database.
+func (m *Manager) Delete(ctx context.Context, s *hub.Subscription) error {
+	userID := ctx.Value(hub.UserIDKey).(string)
+	s.UserID = userID
+	if err := validateSubscription(s); err != nil {
+		return err
+	}
+	query := "select delete_subscription($1::jsonb)"
+	sJSON, _ := json.Marshal(s)
+	_, err := m.db.Exec(ctx, query, sJSON)
+	return err
+}
+
+// GetByPackageJSON returns the subscriptions the user has for a given package
+// as json array of objects.
+func (m *Manager) GetByPackageJSON(ctx context.Context, packageID string) ([]byte, error) {
+	userID := ctx.Value(hub.UserIDKey).(string)
+	if _, err := uuid.FromString(packageID); err != nil {
+		return nil, fmt.Errorf("%w: %s", ErrInvalidInput, "invalid package id")
+	}
+	query := "select get_package_subscriptions($1::uuid, $2::uuid)"
+	var dataJSON []byte
+	if err := m.db.QueryRow(ctx, query, userID, packageID).Scan(&dataJSON); err != nil {
+		return nil, err
+	}
+	return dataJSON, nil
+}
+
+// GetByUserJSON returns all the subscriptions of the user doing the request as
+// as json array of objects.
+func (m *Manager) GetByUserJSON(ctx context.Context) ([]byte, error) {
+	userID := ctx.Value(hub.UserIDKey).(string)
+	query := "select get_user_subscriptions($1::uuid)"
+	var dataJSON []byte
+	if err := m.db.QueryRow(ctx, query, userID).Scan(&dataJSON); err != nil {
+		return nil, err
+	}
+	return dataJSON, nil
+}
+
+// GetSubscriptors returns the users subscribed to a package to receive certain
+// kind of notifications.
+func (m *Manager) GetSubscriptors(
+	ctx context.Context,
+	packageID string,
+	notificationKind hub.NotificationKind,
+) ([]*hub.User, error) {
+	if _, err := uuid.FromString(packageID); err != nil {
+		return nil, fmt.Errorf("%w: %s", ErrInvalidInput, "invalid package id")
+	}
+	if notificationKind != hub.NewRelease {
+		return nil, fmt.Errorf("%w: %s", ErrInvalidInput, "invalid notification kind")
+	}
+
+	query := "select get_subscriptors($1::uuid, $2::integer)"
+	var dataJSON []byte
+	err := m.db.QueryRow(ctx, query, packageID, notificationKind).Scan(&dataJSON)
+	if err != nil {
+		return nil, err
+	}
+	var subscriptors []*hub.User
+	if err := json.Unmarshal(dataJSON, &subscriptors); err != nil {
+		return nil, err
+	}
+	return subscriptors, nil
+}
+
+// validateSubscription checks if the subscription provided is valid to be used
+// as input for some database functions calls.
+func validateSubscription(s *hub.Subscription) error {
+	if _, err := uuid.FromString(s.PackageID); err != nil {
+		return fmt.Errorf("%w: %s", ErrInvalidInput, "invalid package id")
+	}
+	if s.NotificationKind != hub.NewRelease {
+		return fmt.Errorf("%w: %s", ErrInvalidInput, "invalid notification kind")
+	}
+	return nil
+}
diff --git a/internal/subscription/manager_test.go b/internal/subscription/manager_test.go
new file mode 100644
index 00000000..4ee7e2fe
--- /dev/null
+++ b/internal/subscription/manager_test.go
@@ -0,0 +1,299 @@
+package subscription
+
+import (
+	"context"
+	"errors"
+	"testing"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/artifacthub/hub/internal/tests"
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/mock"
+)
+
+const (
+	userID    = "00000000-0000-0000-0000-000000000001"
+	packageID = "00000000-0000-0000-0000-000000000001"
+)
+
+func TestAdd(t *testing.T) {
+	dbQuery := "select add_subscription($1::jsonb)"
+	ctx := context.WithValue(context.Background(), hub.UserIDKey, userID)
+
+	t.Run("user id not found in ctx", func(t *testing.T) {
+		m := NewManager(nil)
+		assert.Panics(t, func() {
+			_ = m.Add(context.Background(), &hub.Subscription{})
+		})
+	})
+
+	t.Run("invalid input", func(t *testing.T) {
+		testCases := []struct {
+			errMsg string
+			s      *hub.Subscription
+		}{
+			{
+				"invalid package id",
+				&hub.Subscription{
+					PackageID: "invalid",
+				},
+			},
+			{
+				"invalid notification kind",
+				&hub.Subscription{
+					PackageID:        packageID,
+					NotificationKind: hub.NotificationKind(5),
+				},
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.errMsg, func(t *testing.T) {
+				m := NewManager(nil)
+				err := m.Add(ctx, tc.s)
+				assert.True(t, errors.Is(err, ErrInvalidInput))
+				assert.Contains(t, err.Error(), tc.errMsg)
+			})
+		}
+	})
+
+	s := &hub.Subscription{
+		PackageID:        packageID,
+		NotificationKind: hub.NewRelease,
+	}
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("Exec", dbQuery, mock.Anything).Return(tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		err := m.Add(ctx, s)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("Exec", dbQuery, mock.Anything).Return(nil)
+		m := NewManager(db)
+
+		err := m.Add(ctx, s)
+		assert.NoError(t, err)
+		db.AssertExpectations(t)
+	})
+}
+
+func TestDelete(t *testing.T) {
+	dbQuery := "select delete_subscription($1::jsonb)"
+	ctx := context.WithValue(context.Background(), hub.UserIDKey, userID)
+
+	t.Run("user id not found in ctx", func(t *testing.T) {
+		m := NewManager(nil)
+		assert.Panics(t, func() {
+			_ = m.Delete(context.Background(), &hub.Subscription{})
+		})
+	})
+
+	t.Run("invalid input", func(t *testing.T) {
+		testCases := []struct {
+			errMsg string
+			s      *hub.Subscription
+		}{
+			{
+				"invalid package id",
+				&hub.Subscription{
+					PackageID: "invalid",
+				},
+			},
+			{
+				"invalid notification kind",
+				&hub.Subscription{
+					PackageID:        packageID,
+					NotificationKind: hub.NotificationKind(5),
+				},
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.errMsg, func(t *testing.T) {
+				m := NewManager(nil)
+				err := m.Delete(ctx, tc.s)
+				assert.True(t, errors.Is(err, ErrInvalidInput))
+				assert.Contains(t, err.Error(), tc.errMsg)
+			})
+		}
+	})
+
+	s := &hub.Subscription{
+		PackageID:        packageID,
+		NotificationKind: hub.NewRelease,
+	}
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("Exec", dbQuery, mock.Anything).Return(tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		err := m.Delete(ctx, s)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("Exec", dbQuery, mock.Anything).Return(nil)
+		m := NewManager(db)
+
+		err := m.Delete(ctx, s)
+		assert.NoError(t, err)
+		db.AssertExpectations(t)
+	})
+}
+
+func TestGetByPackageJSON(t *testing.T) {
+	dbQuery := "select get_package_subscriptions($1::uuid, $2::uuid)"
+	ctx := context.WithValue(context.Background(), hub.UserIDKey, userID)
+
+	t.Run("user id not found in ctx", func(t *testing.T) {
+		m := NewManager(nil)
+		assert.Panics(t, func() {
+			_, _ = m.GetByPackageJSON(context.Background(), "")
+		})
+	})
+
+	t.Run("invalid input", func(t *testing.T) {
+		m := NewManager(nil)
+		_, err := m.GetByPackageJSON(ctx, "")
+		assert.True(t, errors.Is(err, ErrInvalidInput))
+		assert.Contains(t, err.Error(), "invalid package id")
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, userID, packageID).Return([]byte("dataJSON"), nil)
+		m := NewManager(db)
+
+		dataJSON, err := m.GetByPackageJSON(ctx, packageID)
+		assert.NoError(t, err)
+		assert.Equal(t, []byte("dataJSON"), dataJSON)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, userID, packageID).Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		dataJSON, err := m.GetByPackageJSON(ctx, packageID)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, dataJSON)
+		db.AssertExpectations(t)
+	})
+}
+
+func TestGetByUserJSON(t *testing.T) {
+	dbQuery := "select get_user_subscriptions($1::uuid)"
+	ctx := context.WithValue(context.Background(), hub.UserIDKey, userID)
+
+	t.Run("user id not found in ctx", func(t *testing.T) {
+		m := NewManager(nil)
+		assert.Panics(t, func() {
+			_, _ = m.GetByUserJSON(context.Background())
+		})
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, userID).Return([]byte("dataJSON"), nil)
+		m := NewManager(db)
+
+		dataJSON, err := m.GetByUserJSON(ctx)
+		assert.NoError(t, err)
+		assert.Equal(t, []byte("dataJSON"), dataJSON)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, userID).Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		dataJSON, err := m.GetByUserJSON(ctx)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, dataJSON)
+		db.AssertExpectations(t)
+	})
+}
+
+func TestGetSubscriptors(t *testing.T) {
+	dbQuery := "select get_subscriptors($1::uuid, $2::integer)"
+
+	t.Run("invalid input", func(t *testing.T) {
+		testCases := []struct {
+			errMsg           string
+			packageID        string
+			notificationKind hub.NotificationKind
+		}{
+			{
+				"invalid package id",
+				"invalid",
+				0,
+			},
+			{
+				"invalid notification kind",
+				packageID,
+				hub.NotificationKind(5),
+			},
+		}
+		for _, tc := range testCases {
+			tc := tc
+			t.Run(tc.errMsg, func(t *testing.T) {
+				m := NewManager(nil)
+				dataJSON, err := m.GetSubscriptors(context.Background(), tc.packageID, tc.notificationKind)
+				assert.True(t, errors.Is(err, ErrInvalidInput))
+				assert.Contains(t, err.Error(), tc.errMsg)
+				assert.Nil(t, dataJSON)
+			})
+		}
+	})
+
+	t.Run("database error", func(t *testing.T) {
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, packageID, hub.NotificationKind(0)).Return(nil, tests.ErrFakeDatabaseFailure)
+		m := NewManager(db)
+
+		subscriptors, err := m.GetSubscriptors(context.Background(), packageID, hub.NewRelease)
+		assert.Equal(t, tests.ErrFakeDatabaseFailure, err)
+		assert.Nil(t, subscriptors)
+		db.AssertExpectations(t)
+	})
+
+	t.Run("database query succeeded", func(t *testing.T) {
+		expectedSubscriptors := []*hub.User{
+			{
+				Email: "user1@email.com",
+			},
+			{
+				Email: "user2@email.com",
+			},
+		}
+
+		db := &tests.DBMock{}
+		db.On("QueryRow", dbQuery, packageID, hub.NotificationKind(0)).Return([]byte(`
+		[
+			{
+				"email": "user1@email.com"
+			},
+			{
+				"email": "user2@email.com"
+			}
+		]
+		`), nil)
+		m := NewManager(db)
+
+		subscriptors, err := m.GetSubscriptors(context.Background(), packageID, hub.NewRelease)
+		assert.NoError(t, err)
+		assert.Equal(t, expectedSubscriptors, subscriptors)
+		db.AssertExpectations(t)
+	})
+}
diff --git a/internal/subscription/mock.go b/internal/subscription/mock.go
new file mode 100644
index 00000000..cd8e7b8e
--- /dev/null
+++ b/internal/subscription/mock.go
@@ -0,0 +1,50 @@
+package subscription
+
+import (
+	"context"
+
+	"github.com/artifacthub/hub/internal/hub"
+	"github.com/stretchr/testify/mock"
+)
+
+// ManagerMock is a mock implementation of the SubscriptionManager interface.
+type ManagerMock struct {
+	mock.Mock
+}
+
+// Add implements the SubscriptionManager interface.
+func (m *ManagerMock) Add(ctx context.Context, s *hub.Subscription) error {
+	args := m.Called(ctx, s)
+	return args.Error(0)
+}
+
+// Delete implements the SubscriptionManager interface.
+func (m *ManagerMock) Delete(ctx context.Context, s *hub.Subscription) error {
+	args := m.Called(ctx, s)
+	return args.Error(0)
+}
+
+// GetByPackageJSON implements the SubscriptionManager interface.
+func (m *ManagerMock) GetByPackageJSON(ctx context.Context, packageID string) ([]byte, error) {
+	args := m.Called(ctx, packageID)
+	data, _ := args.Get(0).([]byte)
+	return data, args.Error(1)
+}
+
+// GetByUserJSON implements the SubscriptionManager interface.
+func (m *ManagerMock) GetByUserJSON(ctx context.Context) ([]byte, error) {
+	args := m.Called(ctx)
+	data, _ := args.Get(0).([]byte)
+	return data, args.Error(1)
+}
+
+// GetByUserJSON implements the SubscriptionManager interface.
+func (m *ManagerMock) GetSubscriptors(
+	ctx context.Context,
+	packageID string,
+	notificationKind hub.NotificationKind,
+) ([]*hub.User, error) {
+	args := m.Called(ctx, packageID, notificationKind)
+	data, _ := args.Get(0).([]*hub.User)
+	return data, args.Error(1)
+}
diff --git a/internal/tests/db.go b/internal/tests/db.go
index f8177049..f3a796c4 100644
--- a/internal/tests/db.go
+++ b/internal/tests/db.go
@@ -17,6 +17,19 @@ type DBMock struct {
 	mock.Mock
 }
 
+// Begin implements the DB interface.
+func (m *DBMock) Begin(ctx context.Context) (pgx.Tx, error) {
+	args := m.Called(ctx)
+	tx, _ := args.Get(0).(pgx.Tx)
+	return tx, args.Error(1)
+}
+
+// Exec implements the DB interface.
+func (m *DBMock) Exec(ctx context.Context, query string, params ...interface{}) (pgconn.CommandTag, error) {
+	args := m.Called(append([]interface{}{query}, params...)...)
+	return nil, args.Error(0)
+}
+
 // QueryRow implements the DB interface.
 func (m *DBMock) QueryRow(ctx context.Context, query string, params ...interface{}) pgx.Row {
 	args := m.Called(append([]interface{}{query}, params...)...)
@@ -32,10 +45,89 @@ func (m *DBMock) QueryRow(ctx context.Context, query string, params ...interface
 	return rowMock
 }
 
-// Exec implements the DB interface.
-func (m *DBMock) Exec(ctx context.Context, query string, params ...interface{}) (pgconn.CommandTag, error) {
+// TXMock is a mock implementation of the pgx.Tx interface.
+type TXMock struct {
+	mock.Mock
+}
+
+// Begin implements the pgx.Tx interface.
+func (m *TXMock) Begin(ctx context.Context) (pgx.Tx, error) {
+	// NOTE: not used
+	return nil, nil
+}
+
+// Commit implements the pgx.Tx interface.
+func (m *TXMock) Commit(ctx context.Context) error {
+	args := m.Called(ctx)
+	return args.Error(0)
+}
+
+// Conn implements the pgx.Tx interface.
+func (m *TXMock) Conn() *pgx.Conn {
+	// NOTE: not used
+	return nil
+}
+
+// CopyFrom implements the pgx.Tx interface.
+func (m *TXMock) CopyFrom(
+	ctx context.Context,
+	tableName pgx.Identifier,
+	columnNames []string,
+	rowSrc pgx.CopyFromSource,
+) (int64, error) {
+	// NOTE: not used
+	return 0, nil
+}
+
+// Exec implements the pgx.Tx interface.
+func (m *TXMock) Exec(ctx context.Context, query string, params ...interface{}) (pgconn.CommandTag, error) {
+	// NOTE: not used
+	return nil, nil
+}
+
+// LargeObjects implements the pgx.Tx interface.
+func (m *TXMock) LargeObjects() pgx.LargeObjects {
+	// NOTE: not used
+	return pgx.LargeObjects{}
+}
+
+// Prepare implements the pgx.Tx interface.
+func (m *TXMock) Prepare(ctx context.Context, name, sql string) (*pgconn.StatementDescription, error) {
+	// NOTE: not used
+	return nil, nil
+}
+
+// QueryRow implements the pgx.Tx interface.
+func (m *TXMock) Query(ctx context.Context, sql string, args ...interface{}) (pgx.Rows, error) {
+	// NOTE: not used
+	return nil, nil
+}
+
+// QueryRow implements the pgx.Tx interface.
+func (m *TXMock) QueryRow(ctx context.Context, query string, params ...interface{}) pgx.Row {
 	args := m.Called(append([]interface{}{query}, params...)...)
-	return nil, args.Error(0)
+	rowMock := &RowMock{
+		err: args.Error(1),
+	}
+	switch v := args.Get(0).(type) {
+	case []interface{}:
+		rowMock.data = v
+	case interface{}:
+		rowMock.data = []interface{}{args.Get(0)}
+	}
+	return rowMock
+}
+
+// Rollback implements the pgx.Tx interface.
+func (m *TXMock) Rollback(ctx context.Context) error {
+	args := m.Called(ctx)
+	return args.Error(0)
+}
+
+// SendBatch implements the pgx.Tx interface.
+func (m *TXMock) SendBatch(ctx context.Context, b *pgx.Batch) pgx.BatchResults {
+	// NOTE: not used
+	return nil
 }
 
 // RowMock is a mock implementation of the pgx.Row interface.
diff --git a/internal/util/db.go b/internal/util/db.go
index 9314d481..08988040 100644
--- a/internal/util/db.go
+++ b/internal/util/db.go
@@ -5,6 +5,7 @@ import (
 	"fmt"
 	"time"
 
+	"github.com/artifacthub/hub/internal/hub"
 	"github.com/jackc/pgx/v4"
 	"github.com/jackc/pgx/v4/log/zerologadapter"
 	"github.com/jackc/pgx/v4/pgxpool"
@@ -40,3 +41,24 @@ func SetupDB(cfg *viper.Viper) (*pgxpool.Pool, error) {
 
 	return pool, nil
 }
+
+// DBTransact is a helper function that wraps some database transactions taking
+// care of committing and rolling back when needed.
+func DBTransact(ctx context.Context, db hub.DB, txFunc func(pgx.Tx) error) (err error) {
+	tx, err := db.Begin(ctx)
+	if err != nil {
+		return
+	}
+	defer func() {
+		if p := recover(); p != nil {
+			_ = tx.Rollback(ctx)
+			panic(p)
+		} else if err != nil {
+			_ = tx.Rollback(ctx)
+		} else {
+			err = tx.Commit(ctx)
+		}
+	}()
+	err = txFunc(tx)
+	return err
+}