docs snapshot for crossplane version `master`

docs/master/README.md

@@ -43,64 +43,21 @@ With Crossplane you can:
   * Deploy application configurations from app delivery pipelines or GitOps
     workflows, using the proven Kubernetes declarative model.
 
-## Getting Started
-[Install Crossplane] into any Kubernetes cluster to get started.
+Separation of concerns is core to Crossplane’s approach to infrastructure and
+application management, so team members can deliver value by focusing on what
+they know best. Crossplane's team-centric approach reflects individuals often
+specializing in the following roles:
 
-## Mission
-
-Crossplane strives to be the best Kubernetes add-on to provision and manage the
-infrastructure and services your applications need directly from kubectl. A
-huge part of this mission is arriving at an elegant, flexible way to define,
-compose, and publish your own infrastructure resources to the Kubernetes API
-and to model and manage cloud native applications.
-
-The path of cloud native apps from developer laptop into production requires
-collaboration across teams to build the app itself, deploy and manage the app
-and it’s infrastructure, and publishing infrastructure resources that embody
-organizational best practices and security policies.
-
-Today, multiple tools and management models must be glued together in
-deployment pipelines that are often fragile and error prone. Teams can find it
-difficult to collaborate in an effective way when aspects of an application are
-blurred, resulting in a lack of clear ownership and conflicts integrating
-changes. Requiring team members to master multiple tools, languages, and
-philosophies, while understanding the interactions and failure modes between
-them can significantly impede an organization’s ability to deliver applications
-efficiently.
-
-Crossplane believes that a team-centric approach with a strong separation of
-concerns combined with the proven Kubernetes declarative model is the best way
-to provision and manage infrastructure and cloud native applications. Teams
-should be able to publish infrastructure resources for applications to consume,
-define application components independent of infrastructure, and compose both
-into complete application configurations -- all using declarative YAML that can
-be deployed with kubectl from app delivery pipelines or with GitOps workflows.
-
-This team-centric approach reflects individuals often specializing in the
-following roles:
-
-*   **Infrastructure Operators** - provide infrastructure and services for apps
+* **Infrastructure Operators** - provide infrastructure and services for apps
     to consume
-*   **Application Developers** - build application components independent of
+* **Application Developers** - build application components independent of
     infrastructure
-*   **Application Operators** - compose, deploy, and run application
+* **Application Operators** - compose, deploy, and run application
     configurations
 
-This separation of concerns is core to Crossplane’s approach to infrastructure
-and application management, so team members can deliver value by focusing on
-what they know best.
+## Getting Started
 
-With Crossplane, infrastructure operators can define custom infrastructure
-resources with declarative YAML and publish them for applications to consume
-as Kubernetes custom resources or with any tool that works with the Kubernetes
-API. These infrastructure resources can be used with existing Kubernetes
-applications (Deployments, Services) and with application definition models
-like OAM.
-
-The result is a consistent, integrated, and modular approach to managing
-infrastructure and application configurations, that can be deployed with the
-same tooling including kubectl, GitOps, and anything can talk with the
-Kubernetes API.
+[Install Crossplane] into any Kubernetes cluster to get started.
 
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