diff --git a/pubsub/azure/eventhubs/eventhubs.go b/pubsub/azure/eventhubs/eventhubs.go
index 9cf7e38c3..e1f3cbd2d 100644
--- a/pubsub/azure/eventhubs/eventhubs.go
+++ b/pubsub/azure/eventhubs/eventhubs.go
@@ -132,6 +132,7 @@ type AzureEventHubs struct {
 	logger             logger.Logger
 	publishCtx         context.Context
 	publishCancel      context.CancelFunc
+	backOffConfig      retry.Config
 	hubClients         map[string]*eventhub.Hub
 	eventProcessors    map[string]*eph.EventProcessorHost
 	hubManager         *eventhub.HubManager
@@ -532,6 +533,14 @@ func (aeh *AzureEventHubs) Init(metadata pubsub.Metadata) error {
 
 	aeh.publishCtx, aeh.publishCancel = context.WithCancel(context.Background())
 
+	// Default retry configuration is used if no backOff properties are set.
+	if err := retry.DecodeConfigWithPrefix(
+		&aeh.backOffConfig,
+		metadata.Properties,
+		"backOff"); err != nil {
+		return err
+	}
+
 	return nil
 }
 
@@ -583,8 +592,18 @@ func (aeh *AzureEventHubs) Subscribe(subscribeCtx context.Context, req pubsub.Su
 	aeh.logger.Debugf("registering handler for topic %s", req.Topic)
 	_, err = processor.RegisterHandler(subscribeCtx,
 		func(_ context.Context, e *eventhub.Event) error {
-			aeh.logger.Debugf("Processing EventHubs event %s/%s", req.Topic, e.ID)
-			return subscribeHandler(subscribeCtx, req.Topic, e, handler)
+			// This component has built-in retries because Event Hubs doesn't support N/ACK for messages
+			b := aeh.backOffConfig.NewBackOffWithContext(subscribeCtx)
+
+			return retry.NotifyRecover(func() error {
+				aeh.logger.Debugf("Processing EventHubs event %s/%s", req.Topic, e.ID)
+
+				return subscribeHandler(subscribeCtx, req.Topic, e, handler)
+			}, b, func(_ error, _ time.Duration) {
+				aeh.logger.Errorf("Error processing EventHubs event: %s/%s. Retrying...", req.Topic, e.ID)
+			}, func() {
+				aeh.logger.Errorf("Successfully processed EventHubs event after it previously failed: %s/%s", req.Topic, e.ID)
+			})
 		})
 	if err != nil {
 		return err