diff --git a/pubsub/jetstream/jetstream.go b/pubsub/jetstream/jetstream.go
index ca397f85a..23f034ca5 100644
--- a/pubsub/jetstream/jetstream.go
+++ b/pubsub/jetstream/jetstream.go
@@ -198,10 +198,8 @@ func (js *jetstreamPubSub) Subscribe(ctx context.Context, req pubsub.SubscribeRe
 	natsHandler := func(m *nats.Msg) {
 		jsm, err := m.Metadata()
 		if err != nil {
-			// If we get an error, then we don't have a valid JetStream
-			// message.
+			// If we get an error, then we don't have a valid JetStream message.
 			js.l.Error(err)
-
 			return
 		}
 
@@ -260,7 +258,22 @@ func (js *jetstreamPubSub) Subscribe(ctx context.Context, req pubsub.SubscribeRe
 		subscription, err = js.jsc.QueueSubscribe(req.Topic, queue, natsHandler, nats.Bind(streamName, consumerInfo.Name))
 	} else {
 		js.l.Debugf("nats: subscribed to subject %s", req.Topic)
-		subscription, err = js.jsc.Subscribe(req.Topic, natsHandler, nats.Bind(streamName, consumerInfo.Name))
+		subscription, err = js.jsc.Subscribe(
+			req.Topic,
+			func(msg *nats.Msg) {
+				switch js.meta.Concurrency {
+				case pubsub.Single:
+					natsHandler(msg)
+				case pubsub.Parallel:
+					js.wg.Add(1)
+					go func() {
+						natsHandler(msg)
+						js.wg.Done()
+					}()
+				}
+			},
+			nats.Bind(streamName, consumerInfo.Name),
+		)
 	}
 	if err != nil {
 		return err
diff --git a/pubsub/jetstream/metadata.go b/pubsub/jetstream/metadata.go
index 1a82cfe54..4c91d7f8e 100644
--- a/pubsub/jetstream/metadata.go
+++ b/pubsub/jetstream/metadata.go
@@ -55,10 +55,14 @@ type metadata struct {
 	internalAckPolicy     nats.AckPolicy     `mapstructure:"-"`
 	Domain                string             `mapstructure:"domain"`
 	APIPrefix             string             `mapstructure:"apiPrefix"`
+
+	Concurrency pubsub.ConcurrencyMode `mapstructure:"concurrency"`
 }
 
 func parseMetadata(psm pubsub.Metadata) (metadata, error) {
-	var m metadata
+	m := metadata{
+		Concurrency: pubsub.Single,
+	}
 
 	err := kitmd.DecodeMetadata(psm.Properties, &m)
 	if err != nil {
@@ -119,5 +123,16 @@ func parseMetadata(psm pubsub.Metadata) (metadata, error) {
 		m.internalAckPolicy = nats.AckExplicitPolicy
 	}
 
+	// Explicit check to prevent overriding the Single default
+	// (the previous behavior) if not set.
+	// TODO: See https://github.com/dapr/components-contrib/pull/3222#discussion_r1389772053
+	if psm.Properties[pubsub.ConcurrencyKey] != "" {
+		c, err := pubsub.Concurrency(psm.Properties)
+		if err != nil {
+			return metadata{}, err
+		}
+		m.Concurrency = c
+	}
+
 	return m, nil
 }
diff --git a/pubsub/jetstream/metadata_test.go b/pubsub/jetstream/metadata_test.go
index 4167b63de..2d08e5173 100644
--- a/pubsub/jetstream/metadata_test.go
+++ b/pubsub/jetstream/metadata_test.go
@@ -74,6 +74,7 @@ func TestParseMetadata(t *testing.T) {
 				internalDeliverPolicy: nats.DeliverAllPolicy,
 				internalAckPolicy:     nats.AckExplicitPolicy,
 				Domain:                "hub",
+				Concurrency:           pubsub.Single,
 			},
 			expectErr: false,
 		},
@@ -81,25 +82,26 @@ func TestParseMetadata(t *testing.T) {
 			desc: "Valid Metadata with token",
 			input: pubsub.Metadata{Base: mdata.Base{
 				Properties: map[string]string{
-					"natsURL":        "nats://localhost:4222",
-					"name":           "myName",
-					"durableName":    "myDurable",
-					"queueGroupName": "myQueue",
-					"startTime":      "1629328511",
-					"flowControl":    "true",
-					"ackWait":        "2s",
-					"maxDeliver":     "10",
-					"backOff":        "500ms, 2s, 10s",
-					"maxAckPending":  "5000",
-					"replicas":       "3",
-					"memoryStorage":  "true",
-					"rateLimit":      "20000",
-					"heartbeat":      "1s",
-					"token":          "myToken",
-					"deliverPolicy":  "sequence",
-					"startSequence":  "5",
-					"ackPolicy":      "all",
-					"apiPrefix":      "HUB",
+					"natsURL":         "nats://localhost:4222",
+					"name":            "myName",
+					"durableName":     "myDurable",
+					"queueGroupName":  "myQueue",
+					"startTime":       "1629328511",
+					"flowControl":     "true",
+					"ackWait":         "2s",
+					"maxDeliver":      "10",
+					"backOff":         "500ms, 2s, 10s",
+					"maxAckPending":   "5000",
+					"replicas":        "3",
+					"memoryStorage":   "true",
+					"rateLimit":       "20000",
+					"heartbeat":       "1s",
+					"token":           "myToken",
+					"deliverPolicy":   "sequence",
+					"startSequence":   "5",
+					"ackPolicy":       "all",
+					"apiPrefix":       "HUB",
+					"concurrencyMode": "parallel",
 				},
 			}},
 			want: metadata{
@@ -125,6 +127,7 @@ func TestParseMetadata(t *testing.T) {
 				internalDeliverPolicy: nats.DeliverByStartSequencePolicy,
 				internalAckPolicy:     nats.AckAllPolicy,
 				APIPrefix:             "HUB",
+				Concurrency:           pubsub.Parallel,
 			},
 			expectErr: false,
 		},