diff --git a/go.mod b/go.mod
index 47db6e5f4..d6ed8e6be 100644
--- a/go.mod
+++ b/go.mod
@@ -55,6 +55,7 @@ require (
 	github.com/grandcat/zeroconf v0.0.0-20190424104450-85eadb44205c
 	github.com/hashicorp/consul/api v1.3.0
 	github.com/hashicorp/go-multierror v1.0.0
+	github.com/hashicorp/golang-lru v0.5.4
 	github.com/hazelcast/hazelcast-go-client v0.0.0-20190530123621-6cf767c2f31a
 	github.com/imkira/go-interpol v1.1.0 // indirect
 	github.com/influxdata/influxdb-client-go v1.4.0
diff --git a/go.sum b/go.sum
index d3f379118..20fd877f0 100644
--- a/go.sum
+++ b/go.sum
@@ -466,8 +466,9 @@ github.com/hashicorp/go-uuid v1.0.1 h1:fv1ep09latC32wFoVwnqcnKJGnMSdBanPczbHAYm1
 github.com/hashicorp/go-uuid v1.0.1/go.mod h1:6SBZvOh/SIDV7/2o3Jml5SYk/TvGqwFJ/bN7x4byOro=
 github.com/hashicorp/go.net v0.0.1/go.mod h1:hjKkEWcCURg++eb33jQU7oqQcI9XDCnUzHA0oac0k90=
 github.com/hashicorp/golang-lru v0.5.0/go.mod h1:/m3WP610KZHVQ1SGc6re/UDhFvYD7pJ4Ao+sR/qLZy8=
-github.com/hashicorp/golang-lru v0.5.1 h1:0hERBMJE1eitiLkihrMvRVBYAkpHzc/J3QdDN+dAcgU=
 github.com/hashicorp/golang-lru v0.5.1/go.mod h1:/m3WP610KZHVQ1SGc6re/UDhFvYD7pJ4Ao+sR/qLZy8=
+github.com/hashicorp/golang-lru v0.5.4 h1:YDjusn29QI/Das2iO9M0BHnIbxPeyuCHsjMW+lJfyTc=
+github.com/hashicorp/golang-lru v0.5.4/go.mod h1:iADmTwqILo4mZ8BN3D2Q6+9jd8WM5uGBxy+E8yxSoD4=
 github.com/hashicorp/hcl v1.0.0/go.mod h1:E5yfLk+7swimpb2L/Alb/PJmXilQ/rhwaUYs4T20WEQ=
 github.com/hashicorp/logutils v1.0.0/go.mod h1:QIAnNjmIWmVIIkWDTG1z5v++HQmx9WQRO+LraFDTW64=
 github.com/hashicorp/mdns v1.0.0/go.mod h1:tL+uN++7HEJ6SQLQ2/p+z2pH24WQKWjBPkE0mNTz8vQ=
diff --git a/pubsub/pulsar/pulsar.go b/pubsub/pulsar/pulsar.go
index 5e6814d9d..60827e4bd 100644
--- a/pubsub/pulsar/pulsar.go
+++ b/pubsub/pulsar/pulsar.go
@@ -9,24 +9,28 @@ import (
 
 	"github.com/apache/pulsar-client-go/pulsar"
 	"github.com/cenkalti/backoff/v4"
+	lru "github.com/hashicorp/golang-lru"
 
 	"github.com/dapr/components-contrib/pubsub"
 	"github.com/dapr/kit/logger"
 )
 
 const (
-	host      = "host"
-	enableTLS = "enableTLS"
+	host              = "host"
+	enableTLS         = "enableTLS"
+	cachedNumProducer = 10
 )
 
 type Pulsar struct {
 	logger   logger.Logger
 	client   pulsar.Client
+	producer pulsar.Producer
 	metadata pulsarMetadata
 
 	ctx     context.Context
 	cancel  context.CancelFunc
 	backOff backoff.BackOff
+	cache   *lru.Cache
 }
 
 func NewPulsar(l logger.Logger) pubsub.PubSub {
@@ -69,6 +73,20 @@ func (p *Pulsar) Init(metadata pubsub.Metadata) error {
 	}
 	defer client.Close()
 
+	// initialize lru cache with size 10
+	// TODO: make this number configurable in pulsar metadata
+	c, err := lru.NewWithEvict(cachedNumProducer, func(k interface{}, v interface{}) {
+		producer := v.(pulsar.Producer)
+		if producer != nil {
+			producer.Close()
+		}
+	})
+	if err != nil {
+		return fmt.Errorf("could not initialize pulsar lru cache for publisher")
+	}
+	p.cache = c
+	defer p.cache.Purge()
+
 	p.ctx, p.cancel = context.WithCancel(context.Background())
 
 	p.client = client
@@ -82,22 +100,29 @@ func (p *Pulsar) Init(metadata pubsub.Metadata) error {
 }
 
 func (p *Pulsar) Publish(req *pubsub.PublishRequest) error {
-	producer, err := p.client.CreateProducer(pulsar.ProducerOptions{
-		Topic: req.Topic,
-	})
-	if err != nil {
-		return err
+	producer, _ := p.cache.Get(req.Topic)
+	if producer == nil {
+		p.logger.Debugf("creating producer for topic %s", req.Topic)
+		producer, err := p.client.CreateProducer(pulsar.ProducerOptions{
+			Topic: req.Topic,
+		})
+		if err != nil {
+			return err
+		}
+
+		p.cache.Add(req.Topic, producer)
+		p.producer = producer
+	} else {
+		p.producer = producer.(pulsar.Producer)
 	}
 
-	_, err = producer.Send(context.Background(), &pulsar.ProducerMessage{
+	_, err := p.producer.Send(context.Background(), &pulsar.ProducerMessage{
 		Payload: req.Data,
 	})
 	if err != nil {
 		return err
 	}
 
-	defer producer.Close()
-
 	return nil
 }
 
@@ -166,6 +191,13 @@ func (p *Pulsar) handleMessage(msg pulsar.ConsumerMessage, handler pubsub.Handle
 
 func (p *Pulsar) Close() error {
 	p.cancel()
+	for _, k := range p.cache.Keys() {
+		producer, _ := p.cache.Peek(k)
+		if producer != nil {
+			p.logger.Debugf("closing producer for topic %s", k)
+			producer.(pulsar.Producer).Close()
+		}
+	}
 	p.client.Close()
 
 	return nil