diff --git a/Makefile b/Makefile
index fcf4e51..5fe0de1 100644
--- a/Makefile
+++ b/Makefile
@@ -12,3 +12,8 @@ push: build
 .PHONY: build
 build:
 	docker build --pull -t ${IMAGE}:${TAG} .
+
+.PHONY: release
+release:
+	docker tag ${IMAGE}:${TAG} ${IMAGE}:latest
+	docker push ${IMAGE}:latest
diff --git a/README.md b/README.md
index a0d1914..9105e70 100644
--- a/README.md
+++ b/README.md
@@ -54,3 +54,17 @@ docker run discourse/auth-proxy
 ```
 
 Running will display configuration instructions
+
+You may build an image using
+
+```
+make build
+```
+
+After building, you may publish it as a new release -- i.e. `latest` tag -- using
+
+```
+make release TAG=20220406.135620
+```
+
+(Replace with the actual built tag.)