diff --git a/docker/models/containers.py b/docker/models/containers.py
index 0c2b855a..ae417455 100644
--- a/docker/models/containers.py
+++ b/docker/models/containers.py
@@ -864,8 +864,14 @@ class ContainerCollection(Collection):
         kwargs['image'] = image
         kwargs['command'] = command
         kwargs['version'] = self.client.api._version
+        platform = kwargs.pop('platform', None)
         create_kwargs = _create_container_args(kwargs)
-        resp = self.client.api.create_container(**create_kwargs)
+        try:
+            resp = self.client.api.create_container(**create_kwargs)
+        except ImageNotFound:
+            self.client.images.pull(image, platform=platform)
+            resp = self.client.api.create_container(**create_kwargs)
+
         return self.get(resp['Id'])
 
     def get(self, container_id):