diff --git a/fig/cli/main.py b/fig/cli/main.py
index e98fea8666..2c6a04020f 100644
--- a/fig/cli/main.py
+++ b/fig/cli/main.py
@@ -293,6 +293,7 @@ class TopLevelCommand(Command):
                     service_names=deps,
                     start_links=True,
                     recreate=False,
+                    insecure_registry=insecure_registry,
                 )
 
         tty = True