diff --git a/.vale.ini b/.vale.ini
index c8101f4fb2..710e13b2ff 100644
--- a/.vale.ini
+++ b/.vale.ini
@@ -3,7 +3,15 @@ MinAlertLevel = suggestion
 
 Vocab = Docker
 
-Packages = Hugo
-
 [*.md]
 BasedOnStyles = Vale, Docker
+# Exclude `{{< ... >}}`, `{{% ... %}}`, [Who]({{< ... >}})
+TokenIgnores = ({{[%<] .* [%>]}}.*?{{[%<] ?/.* [%>]}}), \
+(\[.+\]\({{< .+ >}}\)), \
+[^\S\r\n]({{[%<] \w+ .+ [%>]}})\s, \
+[^\S\r\n]({{[%<](?:/\*) .* (?:\*/)[%>]}})\s, \
+(?sm)({{[%<] .*?\s[%>]}})
+
+# Exclude `{{< myshortcode `This is some <b>HTML</b>, ... >}}`
+BlockIgnores = (?sm)^({{[%<] \w+ [^{]*?\s[%>]}})\n$, \
+(?s) *({{< highlight [^>]* ?>}}.*?{{< ?/ ?highlight >}})