diff --git a/content/docker-hub/service-accounts.md b/content/docker-hub/service-accounts.md
index 521e53f4c8..8e5f83451d 100644
--- a/content/docker-hub/service-accounts.md
+++ b/content/docker-hub/service-accounts.md
@@ -13,7 +13,7 @@ A service account is a Docker ID used for automated management of container imag
 
 > **Note**
 >
-> All paid Docker subscriptions include up to 5000 pulls per day. If you require a higher number of pulls, you can purchase an Enhanced Service Account add-on.
+> All paid Docker subscriptions include up to 5000 pulls per day per authenticated user. If you require a higher number of pulls, you can purchase an Enhanced Service Account add-on.
 
 ## Enhanced Service Account add-on pricing