diff --git a/Makefile b/Makefile
index 2d9ba2c605..d4aa4b4721 100644
--- a/Makefile
+++ b/Makefile
@@ -59,6 +59,9 @@ $(BINRELEASE): $(SRCRELEASE)
 	rm -f $(BINRELEASE)
 	cd $(SRCRELEASE); make; cp -R bin docker-$(RELEASE_VERSION); tar -f ../$(BINRELEASE) -zv -c docker-$(RELEASE_VERSION)
 
+s3release: $(BINRELEASE)
+	s3cmd -P put $(BINRELEASE) s3://get.docker.io/builds/`uname -s`/`uname -m`/docker-$(RELEASE_VERSION).tgz
+
 clean:
 	@rm -rf $(dir $(DOCKER_BIN))
 ifeq ($(GOPATH), $(BUILD_DIR))