Update DVP overview (#15509)

* Update DVP overview

* fixed typos

* updated DVP benefits

* updated per review comments

* fix typo

docker-hub/publish/index.md

@@ -2,28 +2,67 @@
 description: Docker Verified Publisher Program
 title: Docker Verified Publisher Program
 redirect_from:
-- /docker-store/byol/
-- /docker-store/certify-images/
-- /docker-store/certify-plugins-logging/
-- /docker-store/customer_faq/
-- /docker-store/publisher_faq/
-- /docker-store/trustchain/
-- /docker-store/publish/
-- /docker-hub/publish/publish/
-- /docker-hub/publish/customer_faq/
-- /docker-hub/publish/publisher_faq/
-- /docker-hub/publish/certify-images/
-- /docker-hub/publish/certify-plugins-logging/
-- /docker-hub/publish/trustchain/
-- /docker-hub/publish/byol/
+  - /docker-store/byol/
+  - /docker-store/certify-images/
+  - /docker-store/certify-plugins-logging/
+  - /docker-store/customer_faq/
+  - /docker-store/publisher_faq/
+  - /docker-store/trustchain/
+  - /docker-store/publish/
+  - /docker-hub/publish/publish/
+  - /docker-hub/publish/customer_faq/
+  - /docker-hub/publish/publisher_faq/
+  - /docker-hub/publish/certify-images/
+  - /docker-hub/publish/certify-plugins-logging/
+  - /docker-hub/publish/trustchain/
+  - /docker-hub/publish/byol/
 ---
 
-The Docker Verified and Publisher Program enables Independent Software Vendors (ISVs), development tools vendors, and platform providers to distribute  Dockerized content through Docker Hub.
+The Verified Publisher Program provides several features and benefits to Docker
+Hub publishers. The following perks are granted based on participation tier:
 
-Development teams rely on Docker Hub for application components to build new applications. The Docker differentiated content programs like the [Docker Official Images](../official_images.md) and the Docker Verified Publishers provide developers with validation that these images come from trusted sources, reducing the risk of pulling malicious images from the impostor repositories.
+- Verified publisher badge
+- Insights and analytics
+- Vulnerability scanning
+- Additional Docker Business seats
+- Removal of rate limiting for developers
+- Co-marketing opportunities
 
-The **Verified Publisher** badge included on the Docker Hub repositories indicates that these repositories are published by Docker partners that are part of the Verified Publisher program, and are qualified to be included in the developer secure supply chain. You can limit your repository search, when you use the 'Verified Publisher' filter.
+## Verified publisher badge
 
-To find out more about the Docker Verified and Publisher Program and to sign up for a partnership with Docker, visit the [Docker Verified Publisher Program](https://www.docker.com/partners/programs){:target="_blank" rel="noopener" class="_"} page.
+The verified publisher badge signals high quality, and trust, to developers.
+Images with this badge are verified as high quality, and the content can be
+trusted.
 
-![Verification Badge](images/VerifiedPublisherBadge.png)
+![Docker, Inc. org with a verified publisher badge](./images/verified-publisher-badge.png)
+
+## Insights and analytics
+
+The [insights and analytics](/docker-hub/publish/insights-analytics){:
+target="blank" rel="noopener" class=""} service provides usage metrics for how
+the community uses your Docker images, and grants you insight into your user's
+behavior.
+
+![The insights and analytics tab on the Docker Hub website](./images/insights-and-analytics-tab.png)
+
+Select the time span you want to view analytics data, and export the data in
+either a summary or raw format. The summary format shows you image pulls per
+tag, and the raw format lists information about every image pull for the
+selected time span. Data points include tag, type of pull, user geolocation,
+client tool (user agent), and more.
+
+## Vulnerability scanning
+
+Automatic vulnerability scanning using Snyk for images published to Docker Hub.
+Scanning images ensures that the published content is secure, and underlines to
+developers that it can be trusted. Scanning can be enabled on a per-repository
+basis, refer to [vulnerability scanning](/docker-hub/vulnerability-scanning/){:
+target="blank" rel="noopener" class=""} for more information about how to use
+it.
+
+## Who's eligible to become a verified publisher?
+
+Any independent software vendor who distributes software on Docker Hub can join
+the Verified Publisher Program. Find out more by heading to the
+[Docker Verified Publisher Program](https://www.docker.com/partners/programs){:target="_blank"
+rel="noopener" class="_"} page.