diff --git a/404.md b/404.md
index 1b2bc4a5d2..97d886fe03 100644
--- a/404.md
+++ b/404.md
@@ -6,5 +6,11 @@ notoc: true
 skip_read_time: true
 ---
 
+There might be a mistake in the URL or you might've clicked a link to content
+that no longer exists.
+
+If you think it's the latter, please file an issue at [https://github.com/docker/docker.github.io](https://github.com/docker/docker.github.io/issues/new)
+and let us know what happened. Please also include a link to where the error
+occurred, if applicable.
+
 ![https://docs.docker.com/](/images/404-docs.png)
-Please file an issue at [https://github.com/docker/docker.github.io](https://github.com/docker/docker.github.io/issues/new).