diff --git a/fig/cli/main.py b/fig/cli/main.py
index 11230331cf..b815f9087c 100644
--- a/fig/cli/main.py
+++ b/fig/cli/main.py
@@ -103,9 +103,13 @@ class TopLevelCommand(Command):
         e.g. `figtest_db`. If you change a service's `Dockerfile` or the
         contents of its build directory, you can run `fig build` to rebuild it.
 
-        Usage: build [SERVICE...]
+        Usage: build [options] [SERVICE...]
+
+        Options:
+            --no-cache  Do not use cache when building the image.
         """
-        self.project.build(service_names=options['SERVICE'])
+        no_cache = bool(options.get('--no-cache', False))
+        self.project.build(service_names=options['SERVICE'], no_cache=no_cache)
 
     def help(self, options):
         """
diff --git a/fig/project.py b/fig/project.py
index d8044c7d73..9b3493c422 100644
--- a/fig/project.py
+++ b/fig/project.py
@@ -154,10 +154,10 @@ class Project(object):
         for service in reversed(self.get_services(service_names)):
             service.kill(**options)
 
-    def build(self, service_names=None, **options):
+    def build(self, service_names=None, no_cache=False):
         for service in self.get_services(service_names):
             if service.can_be_built():
-                service.build(**options)
+                service.build(no_cache)
             else:
                 log.info('%s uses an image, skipping' % service.name)
 
diff --git a/fig/service.py b/fig/service.py
index 0d29a47c8f..0045b873e9 100644
--- a/fig/service.py
+++ b/fig/service.py
@@ -356,14 +356,15 @@ class Service(object):
 
         return container_options
 
-    def build(self):
+    def build(self, no_cache=False):
         log.info('Building %s...' % self.name)
 
         build_output = self.client.build(
             self.options['build'],
             tag=self._build_tag_name(),
             stream=True,
-            rm=True
+            rm=True,
+            nocache=no_cache,
         )
 
         try:
diff --git a/tests/fixtures/simple-dockerfile/fig.yml b/tests/fixtures/simple-dockerfile/fig.yml
new file mode 100644
index 0000000000..a3f56d46f3
--- /dev/null
+++ b/tests/fixtures/simple-dockerfile/fig.yml
@@ -0,0 +1,2 @@
+simple:
+  build: tests/fixtures/simple-dockerfile
diff --git a/tests/integration/cli_test.py b/tests/integration/cli_test.py
index 92aed85fc4..9ab21b4468 100644
--- a/tests/integration/cli_test.py
+++ b/tests/integration/cli_test.py
@@ -46,6 +46,18 @@ class CLITestCase(DockerClientTestCase):
         self.assertNotIn('multiplefigfiles_another_1', output)
         self.assertIn('multiplefigfiles_yetanother_1', output)
 
+    @patch('sys.stdout', new_callable=StringIO)
+    def test_build_no_cache(self, mock_stdout):
+        self.command.base_dir = 'tests/fixtures/simple-dockerfile'
+        self.command.dispatch(['build', 'simple'], None)
+        mock_stdout.truncate(0)
+        cache_indicator = 'Using cache'
+        self.command.dispatch(['build', 'simple'], None)
+        self.assertIn(cache_indicator, output)
+        mock_stdout.truncate(0)
+        self.command.dispatch(['build', '--no-cache', 'simple'], None)
+        self.assertNotIn(cache_indicator, output)
+
     def test_up(self):
         self.command.dispatch(['up', '-d'], None)
         service = self.command.project.get_service('simple')
@@ -193,3 +205,4 @@ class CLITestCase(DockerClientTestCase):
         self.command.scale({'SERVICE=NUM': ['simple=0', 'another=0']})
         self.assertEqual(len(project.get_service('simple').containers()), 0)
         self.assertEqual(len(project.get_service('another').containers()), 0)
+