diff --git a/_includes/content/docker_elevator_pitch.md b/_includes/content/docker_elevator_pitch.md
index 8d5e92f740..dbcf9a01e3 100644
--- a/_includes/content/docker_elevator_pitch.md
+++ b/_includes/content/docker_elevator_pitch.md
@@ -1,7 +1,10 @@
-At its core, Docker provides a way to run almost any application securely
-isolated in a container. The isolation and security allow you to run many
-containers simultaneously on your host. The lightweight nature of containers,
-which run without the extra load of a hypervisor, means you can get more out of
-your hardware. Additionally, your application can always be packaged with its
-dependencies and environment variables right in the build image, making testing
-and deployment simpler than ever.
+Docker provides a way to run applications securely isolated in a container, packaged 
+with all its dependencies and libraries. Because your application can always be
+run with the environment it expects right in the build image, testing
+and deployment is simpler than ever, as your build will be fully portable and ready
+to run as designed in any environment. And because containers are lightweight and run
+without the extra load of a hypervisor, you can run many applications that all rely
+on different libraries and environments on a single kernel, each one never interfering
+with the other. This allows you to get more out of your hardware by shifting the "unit
+of scale" for your application from a virtual or physical machine, to a container 
+instance.