diff --git a/api/v1alpha1/condition_types.go b/api/v1alpha1/condition_types.go
index ca7150a..5783970 100644
--- a/api/v1alpha1/condition_types.go
+++ b/api/v1alpha1/condition_types.go
@@ -59,6 +59,9 @@ const (
 	// ReconciliationFailedReason represents the fact that the reconciliation of the resource has failed.
 	ReconciliationFailedReason string = "ReconciliationFailed"
 
+	// ImageURLInvalidReason represents the fact that a given repository has an invalid image URL.
+	ImageURLInvalidReason string = "ImageURLInvalid"
+
 	// ProgressingReason represents the fact that a reconciliation is underway.
 	ProgressingReason string = "Progressing"
 
diff --git a/controllers/imagerepository_controller.go b/controllers/imagerepository_controller.go
index 23ef5dd..e93bbc8 100644
--- a/controllers/imagerepository_controller.go
+++ b/controllers/imagerepository_controller.go
@@ -76,14 +76,14 @@ func (r *ImageRepositoryReconciler) Reconcile(req ctrl.Request) (ctrl.Result, er
 		status := imagev1alpha1.SetImageRepositoryReadiness(
 			imageRepo,
 			corev1.ConditionFalse,
-			imagev1alpha1.ReconciliationFailedReason,
+			imagev1alpha1.ImageURLInvalidReason,
 			err.Error(),
 		)
 		if err := r.Status().Update(ctx, &status); err != nil {
 			return ctrl.Result{Requeue: true}, err
 		}
 		log.Error(err, "Unable to parse image name", "imageName", imageRepo.Spec.Image)
-		return ctrl.Result{}, err
+		return ctrl.Result{}, nil
 	}
 
 	imageRepo.Status.CanonicalImageName = ref.Context().String()
@@ -100,7 +100,7 @@ func (r *ImageRepositoryReconciler) Reconcile(req ctrl.Request) (ctrl.Result, er
 		}
 
 		if reconcileErr != nil {
-			return ctrl.Result{RequeueAfter: when}, reconcileErr
+			return ctrl.Result{Requeue: true}, reconcileErr
 		} else {
 			log.Info(fmt.Sprintf("reconciliation finished in %s, next run in %s",
 				time.Now().Sub(now).String(),