diff --git a/index.html b/index.html
index fbd08e2e02..48c467a5fa 100644
--- a/index.html
+++ b/index.html
@@ -22,7 +22,7 @@ title: istio.io
     <div class="row" >
         <div class="col-md-11 nofloat center-block landing-row">
             <h3 class="col-sm-7 landing-row-title">Rich Layer-7 Routing & Traffic Management</h3>
-            <p class="col-sm-7">Scooby dooby doo, where are you?</p>
+            <p class="col-sm-7">Control the flow of traffic and API calls between services using dynamic route configuration.</p>
             <div class="col-sm-7">
                 <a href="{{ site.baseurl }}/docs/concepts/architecture.html"><button class="btn btn-grpc waves-effect waves-light btn-read-more">READ MORE</button></a>
             </div>
@@ -33,8 +33,8 @@ title: istio.io
     <div class="row" >
         <div class="col-md-11 nofloat center-block landing-row">
             <img class="col-sm-5 landing-image" src="{{ site.baseurl }}/img/resilience.svg" alt="Mobile">
-            <h3 class="col-sm-7 landing-row-title">Out-of-box Resilience Features across languages and platforms</h3>
-            <p class="col-sm-7">Circuit breakers, retries, timeouts, and health checks for your services irrespective of their languages and platforms</p>
+            <h3 class="col-sm-7 landing-row-title">Resilience across languages and platforms</h3>
+            <p class="col-sm-7">Increase reliability by shielding applications from flaky networks and cascading failures in adverse conditions.</p>
             <div class="col-sm-7">
                 <a href="{{ site.baseurl }}/about#osp"><button class="btn btn-grpc waves-effect waves-light btn-read-more">READ MORE</button></a>
             </div>
@@ -43,8 +43,8 @@ title: istio.io
 
     <div class="row" >
         <div class="col-md-11 nofloat center-block landing-row">
-            <h3 class="col-sm-7 landing-row-title">A Policy Driven Control Plane for Microservices</h3>
-            <p class="col-sm-7">Dexters Laboratory</p>
+            <h3 class="col-sm-7 landing-row-title">A Policy Driven Control Plane</h3>
+            <p class="col-sm-7">Apply organizational policy to the interaction between services, ensure access policies are enforced and resources are fairly distributed among consumers.</p>
             <div class="col-sm-7">
                 <a href="{{ site.baseurl }}/docs/concepts/mixer.html"><button class="btn btn-grpc waves-effect waves-light btn-read-more">READ MORE</button></a>
             </div>
@@ -55,8 +55,8 @@ title: istio.io
     <div class="row" >
         <div class="col-md-11 nofloat center-block landing-row">
             <img class="col-sm-5 landing-image" src="{{ site.baseurl }}/img/monitoring.svg" alt="In-depth Monitoring of Apis">
-            <h3 class="col-sm-7 landing-row-title">In-depth Telemetry and Reporting Without Changes to Application</h3>
-            <p class="col-sm-7">Request tracing across services with Zipkin, aggregated API metrics and more</p>
+            <h3 class="col-sm-7 landing-row-title">In-depth Telemetry and Reporting</h3>
+            <p class="col-sm-7">Understand the dependencies between services, the nature and flow of traffic between them and quickly identify issues with distributed tracing.</p>
             <div class="col-sm-7 col-sm-offset-5 col-sm-offset-0">
                 <a href="{{ site.baseurl }}/docs/concepts/architecture.html"><button class="btn btn-grpc waves-effect waves-light btn-read-more">READ MORE</button></a>
             </div>