diff --git a/hack/release.sh b/hack/release.sh
index 759071a7b..c48917e0a 100755
--- a/hack/release.sh
+++ b/hack/release.sh
@@ -18,7 +18,7 @@ source $(dirname $0)/../vendor/github.com/knative/test-infra/scripts/release.sh
 source $(dirname $0)/build-flags.sh
 
 function build_release() {
-  local ld_flags="$(build_flags $(dirname $0))"
+  local ld_flags="$(build_flags $(dirname $0)/..)"
   local pkg="github.com/knative/client/pkg/kn/commands"
   local version="${TAG}"
   # Use vYYYYMMDD-<hash>-local for the version string, if not passed.