diff --git a/config/release.yaml b/config/release.yaml
new file mode 100644
index 000000000..844a7471e
--- /dev/null
+++ b/config/release.yaml
@@ -0,0 +1,15 @@
+# Copyright 2019 The Knative Authors
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     https://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+image: github.com/knative/client/cmd/kn
diff --git a/hack/release.sh b/hack/release.sh
index a7d9f9845..759071a7b 100755
--- a/hack/release.sh
+++ b/hack/release.sh
@@ -32,7 +32,9 @@ function build_release() {
   GOOS=darwin GOARCH=amd64 go build -mod=vendor -ldflags "${ld_flags}" -o ./kn-darwin-amd64 ./cmd/...
   echo "🚧 🎠 Building for Windows"
   GOOS=windows GOARCH=amd64 go build -mod=vendor -ldflags "${ld_flags}" -o ./kn-windows-amd64.exe ./cmd/...
-  ARTIFACTS_TO_PUBLISH="kn-darwin-amd64 kn-linux-amd64 kn-windows-amd64.exe"
+  echo "🚧 🐳 Building the container image"
+  ko resolve ${KO_FLAGS} -f config/ > kn-image-location.yaml
+  ARTIFACTS_TO_PUBLISH="kn-darwin-amd64 kn-linux-amd64 kn-windows-amd64.exe kn-image-location.yaml"
   if type sha256sum >/dev/null 2>&1; then
     echo "🧮     Checksum:"
     sha256sum ${ARTIFACTS_TO_PUBLISH}