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Proposed changes to Branding Guidelines for clarifications and conformance (#1038) 

* Proposed changes to Branding Guidelines for clarifications and conformance

* Updated based on csantanapr@'s feedback
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Spencer Dillard 2022-06-17 11:57:18 -07:00 committed by GitHub
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BRANDING.MD
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@ -1,7 +1,7 @@
## Knative Brand Guidelines
The Knative trademark, ![Knative Logo](icons/logo.svg "The Knative Logo")
logo ("Knative Trademarks") and knative.dev domain are trademarks of Google,
logo ("Knative Trademarks") and knative.dev domain are trademarks of the CNCF,
and are treated separately from the copyright or patent license grants
contained in the Apache-licensed Knative repositories on GitHub. Any use of
the Knative Trademarks other than those permitted in these guidelines must be
@ -18,7 +18,7 @@ trademark law.
Given the open nature of Knative, you may use the Knative trademark to refer
to the project without prior written permission in accordance with these
guidelines.
guidelines. Please contact the Knative Trademark Committee if your proposed use case does not fall within these pre-approved categories.
Examples of approved references include the following:
@ -41,9 +41,9 @@ Suggested templates:
### 3. Usage Guidelines
* The Knative name may not be used or registered in a manner that would cause
confusion as to Google’s affiliation or endorsement (as the trademark owner).
confusion as to the CNCF’s affiliation or endorsement (as the trademark owner).
* Don't use the Knative name as part of your company name, product name,
domain name, or social media profile.
domain name, or social media profile unless explicitly approved in advance by the Knative Trademark Committee.
* Other than as permitted by these guidelines, the Knative name should not be
combined with other trademarks, terms, or source identifiers.
* Don't remove, distort or alter any element of the Knative Trademarks without
@ -83,9 +83,11 @@ Kubernetes project did not implement the [Certified Kubernetes Conformance
Program](https://github.com/cncf/k8s-conformance) until version 1.7. Our goal
is to have a Conformance Working Group created soon.
For details on the conformance process, see [Qualifying Offerings and Self-Testing](https://github.com/knative/specs/blob/main/knative-conformance.md) and [Knative Conformance Certification](https://github.com/knative/specs/blob/main/docs/conformance_procedure.md).
The Knative Trademark Owner and the Knative Trademark Committee reserve the
right to deny trademark permission for specific use cases if the use case
would not be in the best interest of the Knative Community.
right to approve or deny trademark permission for specific use cases
in the best interest of the Knative Community.
### 3. Logo presentation