diff --git a/serving/samples/autoscale-go/README.md b/serving/samples/autoscale-go/README.md
index f09f67e7f..88f2bcd32 100644
--- a/serving/samples/autoscale-go/README.md
+++ b/serving/samples/autoscale-go/README.md
@@ -4,76 +4,99 @@ A demonstration of the autoscaling capabilities of an Knative Serving Revision.
 
 ## Prerequisites
 
-1. [Install Knative Serving](https://github.com/knative/docs/blob/master/install/README.md)
-1. Install [docker](https://www.docker.com/)
+1. A Kubernetes cluster with [Knative Serving](https://github.com/knative/docs/blob/master/install/README.md) installed.
+1. Install [Docker](https://docs.docker.com/get-started/#prepare-your-docker-environment).
+1. Check out the code:
+```
+go get -d github.com/knative/docs/serving/samples/autoscale-go
+```
 
 ## Setup
 
-Build the autoscale app container and publish it to your registry of choice:
+Build the application container and publish it to a container registry:
 
-```shell
-REPO="gcr.io/<your-project-here>"
+1. Move into the sample directory:
+```
+cd $GOPATH/src/github.com/knative/docs
+```
 
-# Build and publish the container, run from the root directory.
+1. Set your preferred container registry:
+```
+export REPO="gcr.io/<YOUR_PROJECT_ID>"
+```
+  * This example shows how to use Google Container Registry (GCR). You will need a Google Cloud Project and to enable the [Google Container Registry API](https://console.cloud.google.com/apis/library/containerregistry.googleapis.com).  
+
+
+1. Use Docker to build your application container:
+```
 docker build \
   --tag "${REPO}/serving/samples/autoscale-go" \
   --file=serving/samples/autoscale-go/Dockerfile .
-docker push "${REPO}/serving/samples/autoscale-go"
-
-# Replace the image reference with our published image.
-perl -pi -e "s@github.com/knative/docs/serving/samples/autoscale-go@${REPO}/serving/samples/autoscale-go@g" serving/samples/autoscale-go/sample.yaml
-
-# Deploy the Knative Serving sample
-kubectl apply -f serving/samples/autoscale-go/sample.yaml
-
 ```
 
-Export your ingress IP as SERVICE_IP.
+1. Push your container to a container registry:
+```  
+docker push "${REPO}/serving/samples/autoscale-go"
+```
 
-```shell
-# Put the ingress Host name into an environment variable.
+1. Replace the image reference with our published image:
+```
+perl -pi -e \
+"s@github.com/knative/docs/serving/samples/autoscale-go@${REPO}/serving/samples/autoscale-go@g" \
+serving/samples/autoscale-go/sample.yaml
+```
+
+## Deploy the Service
+
+1. Deploy the Knative Serving sample:
+```
+kubectl apply -f serving/samples/autoscale-go/sample.yaml
+```
+
+1. Find the ingress hostname and IP and export as an environment variable:
+```
 export SERVICE_HOST=`kubectl get route autoscale-route -o jsonpath="{.status.domain}"`
-
-# Put the ingress IP into an environment variable.
 export SERVICE_IP=`kubectl get svc knative-ingressgateway -n istio-system -o jsonpath="{.status.loadBalancer.ingress[*].ip}"`
 ```
 
-Request the largest prime less than 40,000,000 from the autoscale app.  Note that it consumes about 1 cpu/sec.
+## View the Autoscaling Capabilities
 
-```shell
+1. Request the largest prime less than 40,000,000 from the autoscale app.  Note that it consumes about 1 cpu/sec.
+```
 time curl --header "Host:$SERVICE_HOST" http://${SERVICE_IP?}/primes/40000000
 ```
 
-## Running
-
-Ramp up a bunch of traffic on the autoscale app (about 300 QPS).
-
-```shell
+1. Ramp up traffic on the autoscale app (about 300 QPS).
+```
 kubectl delete namespace hey --ignore-not-found && kubectl create namespace hey
+```
+```
 for i in `seq 2 2 60`; do
-  kubectl -n hey run hey-$i --image josephburnett/hey --restart Never -- \
-    -n 999999 -c $i -z 2m -host $SERVICE_HOST \
-    "http://${SERVICE_IP?}/primes/40000000"
-  sleep 1
+    kubectl -n hey run hey-$i --image josephburnett/hey --restart Never -- \
+      -n 999999 -c $i -z 2m -host $SERVICE_HOST \
+      "http://${SERVICE_IP?}/primes/40000000"
+    sleep 1
 done
-watch kubectl get pods -n hey --show-all
 ```
 
-Watch the Knative Serving deployment pod count increase.
-
-```shell
-watch kubectl get deploy
+1. Watch the Knative Serving deployment pod count increase.
+```
+kubectl get deploy --watch
 ```
 
-Look at the latency, requests/sec and success rate of each pod.
+1. Watch the pod traffic ramp up.
+```
+kubectl get pods -n hey --show-all --watch
+```
 
-```shell
-for i in `seq 4 4 120`; do kubectl -n hey logs hey-$i ; done | less
+1. Look at the latency, requests/sec and success rate of each pod.
+```
+for i in `seq 2 2 60`; do kubectl -n hey logs hey-$i ; done
 ```
 
 ## Cleanup
 
-```shell
+```
 kubectl delete namespace hey
 kubectl delete -f serving/samples/autoscale-go/sample.yaml
 ```