diff --git a/README.md b/README.md
index d9e379303..4c7f9c0b1 100644
--- a/README.md
+++ b/README.md
@@ -30,7 +30,7 @@ The following Knative components are currently available:
 
 Knative is designed with different personas in mind:
 
-![Diagram that displays different Audiences for Knative](./images/knative-audience.png)
+![Diagram that displays different Audiences for Knative](./images/knative-audience.svg)
 
 ### Developers