diff --git a/README.md b/README.md
index fb7963885..0966a68c6 100644
--- a/README.md
+++ b/README.md
@@ -21,12 +21,11 @@ deploy, monitor, and debug it.
 
 ## Getting started with Knative
 
-To get started using Knative, [pick a Kubernetes cluster of your choice](https://kubernetes.io/docs/setup/pick-right-solution/)
-and follow the [Knative installation instructions](/install/Knative-with-GKE.md)
-to get the system up.
+To get started using Knative, [pick a Kubernetes cluster of your choice](https://kubernetes.io/docs/setup/pick-right-solution/) and follow the
+[Knative installation instructions](/install/Knative-with-GKE.md) to get the system up.
 
-There are a [number of samples](serving/samples/README.md) to help you get acquainted you can build
-and run on your cluster once it's set up.
+There are a [number of samples](serving/samples/README.md) that you can build and
+run on your cluster once it's set up to help you get acquainted.
 
 You can choose to install individual Knative components following the
 instructions in each repo, or install a pre-built suite of components
@@ -35,6 +34,9 @@ by following the instructions for your platform:
 - [Google Kubernetes Engine](install/Knative-with-GKE.md)
 - [MiniKube](install/Knative-with-Minikube.md)
 
+To deploy an app with Knative Serving, check out the
+[Getting Started with Knative App Deployment guide](install/getting-started-knative-app.md).
+
 ## Who is Knative for
 
 Knative was created with several personas in mind:
@@ -63,11 +65,10 @@ With a clear project scope, lightweight governance model and clean
 lines of separation between pluggable components, the Knative project
 establishes an efficient contributor workflow.
 
-Knative is a diverse, open, and inclusive community. To get involved,
-see
+Knative is a diverse, open, and inclusive community. To get involved, see
 [CONTRIBUTING.md](https://github.com/knative/docs/blob/master/community/CONTRIBUTING.md)
-and join the
-[#community](https://knative.slack.com/messages/C92U2C59P/) Slack channel.
+and join the [#community](https://knative.slack.com/messages/C92U2C59P/)
+Slack channel.
 
 Your own path to becoming a Knative contributor can
 [begin anywhere](https://github.com/knative/serving/issues?q=is%3Aopen+is%3Aissue+label%3A%22good+first+issue%22).
@@ -81,8 +82,6 @@ Currently, Knative consists of the following top-level repositories:
 - [build](https://github.com/knative/build) and
   [build-templates](https://github.com/knative/build-templates) —
   automatic, repeatable server-side container builds
-- [docs](https://github.com/knative/docs) - documentation for developers and
-  operators using Knative components.
 - [eventing](https://github.com/knative/eventing) — management and
   delivery of events
 - [serving](https://github.com/knative/serving) — scale to zero,