Add blog post on project governance changes (#2873)

blog/steering/governance-changes.md

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+---
+Title: 'Changes to the Knative Project Governance'
+Author: "[Paul Morie](https://github.com/pmorie)", on behalf of the [Knative Steering Committee](https://github.com/knative/community/blob/master/STEERING-COMMITTEE.md)
+Author handle: https://github.com/pmorie
+Description: Summary of governance changes to steering and trademark committees.
+Folder with media files: 'N/A'
+Blog URL: ''
+Labels: Articles
+Reviewers: ''
+date: 2020-09-30
+description: "Knative Project Governance Changes"
+type: "blog"
+
+---
+| Reviewer  | Date | Approval |
+| ------------- | ------------- | ------------- |
+| <!-- Your Github handle here --> |   |  |
+
+
+One of the long-standing [asks](https://github.com/knative/community/issues/33)
+within the Knative community has been for the Steering Committee to clarify its
+charter and how the committee is composed. I'm happy to be able to say that we
+now have a new [Steering Committee
+charter](https://github.com/knative/community/pull/277) which, in my opinion,
+delivers on this ask. Community participation was central to working through the
+process to get to this new charter, and I first and foremost want to say a
+sincere THANK YOU to everyone in our community that participated in our public
+discussions on this topic. The community participation, which included
+individual code and non-code contributors, as well as working group leads,
+helped to influence the direction the discussions went.
+
+Let me summarize the meaning of the changes, and then go into some detail:
+
+- There will be elections for Steering Committee members
+- Steering committee members serve as individuals rather than representing their employer
+- No vendor will be allowed to have a majority of seats in the Steering Committee
+- We added the new Knative Trademark Committee (KTC) to handle matters related to the trademark
+- There is a transition plan from the current bootstrap scheme to the new governance scheme
+
+Those of you who love committees will be pleased that we have increased the
+committee count within the project by one. Those of you who don't love
+committees for their own sake may be asking what the purpose of such a committee
+is; luckily, there is a clear and sensible answer. During the discussions around
+new governance, it became apparent that there was a clear separation of concerns
+between the specific vendor needs around trademark, "core" scope (for lack of a
+better term) and conformance, and the broader community needs around everything
+else Steering does. While we could have created a hybrid structure for Steering,
+we decided it was simpler to just have a vendor committee that focused only on
+scope and conformance, with the Steering committee focusing on the other aspects
+of community growth and project governance.
+
+The KTC will initially include representatives from Google, Red Hat/IBM, and
+VMware. They will need to figure out how new components and features "plug in"
+to the Knative ecosystem in a non-technical sense. They will also help Steering
+settle questions around derivative trademarks and logos, Knative "extensions",
+and other questions about being part of our larger project. Membership to the KTC
+is renewed on an annual basis, at the same time that the 2021 steering elections happen.
+When the committee is renewed, new vendors may receive a seat on the KTC, by
+virtue of their contributions in the previous year. Since we know that not all
+contributions are easy to quantify, any vendor may frame their contributions,
+and request consideration for membership on the KTC.
+
+With regard to the Steering Committee, the five members will be elected by the
+contributors to Knative, the same way that TOC members are. The difference
+between Steering and TOC will be that TOC members need to be code reviewers,
+whereas Steering members might contribute in other areas and will lead the
+project in non-code areas. To ensure fairness, no more than two Steering members
+may work for the same employer. As the project grows, it's possible that we may
+expand the committee to 7 seats in the future.
+
+The election date isn't set yet, but expect to see a call for nominations
+shortly.
+
+The goal of these changes is to give new contributors and contributing
+organizations a clearer path on how they can participate in project governance.
+Anyone can run for steering, and the KTC will add new members from any new
+sponsoring organizations every year.
+
+It was an inspiration and an honor to participate in this revision process.
+Practically the whole Knative community was involved, and almost everyone had a
+discussion item or a comment that got considered. The eventual charter we ended
+up with looks very different than what we started with because of community
+participation. This is a victory for open governance -- even more so because
+it's not done! We need you to keep participating so that the Knative project can
+keep evolving as our technology grows.
+
+And in the short term, you'll need to vote for the new Steering Committee! Stay tuned for announcements.