docs/code-samples/community/serving/helloworld-rserver/service.yaml

apiVersion: serving.knative.dev/v1
kind: Service
metadata:
  name: helloworld-rserver
  namespace: default
spec:
  template:
    spec:
      containers:
      - image: docker.io/{username}/helloworld-rserver
        env:
        - name: TARGET
          value: "R Server Sample v1"