diff --git a/test/e2e_flags.go b/test/e2e_flags.go
index 674c4d69f..b5d911fdf 100644
--- a/test/e2e_flags.go
+++ b/test/e2e_flags.go
@@ -71,7 +71,7 @@ func initializeFlags() *EnvironmentFlags {
 	flag.StringVar(&f.DockerRepo, "dockerrepo", defaultRepo,
 		"Provide the uri of the docker repo you have uploaded the test image to using `uploadtestimage.sh`. Defaults to $KO_DOCKER_REPO")
 
-	flag.StringVar(&f.Tag, "tag", "e2e", "Provide the version tag for the test images.")
+	flag.StringVar(&f.Tag, "tag", "latest", "Provide the version tag for the test images.")
 
 	return &f
 }