diff --git a/vertical-pod-autoscaler/deploy/admission-controller-deployment.yaml b/vertical-pod-autoscaler/deploy/admission-controller-deployment.yaml
index 5aa6a4ca20..56bf9d3b6e 100644
--- a/vertical-pod-autoscaler/deploy/admission-controller-deployment.yaml
+++ b/vertical-pod-autoscaler/deploy/admission-controller-deployment.yaml
@@ -20,7 +20,7 @@ spec:
         runAsUser: 65534 # nobody
       containers:
         - name: admission-controller
-          image: k8s.gcr.io/autoscaling/vpa-admission-controller:0.9.2
+          image: k8s.gcr.io/autoscaling/vpa-admission-controller:0.10.0
           imagePullPolicy: Always
           env:
             - name: NAMESPACE
diff --git a/vertical-pod-autoscaler/deploy/recommender-deployment.yaml b/vertical-pod-autoscaler/deploy/recommender-deployment.yaml
index c4ae0ee3e8..a6c2aabc6f 100644
--- a/vertical-pod-autoscaler/deploy/recommender-deployment.yaml
+++ b/vertical-pod-autoscaler/deploy/recommender-deployment.yaml
@@ -26,7 +26,7 @@ spec:
         runAsUser: 65534 # nobody
       containers:
       - name: recommender
-        image: k8s.gcr.io/autoscaling/vpa-recommender:0.9.2
+        image: k8s.gcr.io/autoscaling/vpa-recommender:0.10.0
         imagePullPolicy: Always
         resources:
           limits:
diff --git a/vertical-pod-autoscaler/deploy/updater-deployment.yaml b/vertical-pod-autoscaler/deploy/updater-deployment.yaml
index b80368fe37..cee63c4e90 100644
--- a/vertical-pod-autoscaler/deploy/updater-deployment.yaml
+++ b/vertical-pod-autoscaler/deploy/updater-deployment.yaml
@@ -26,7 +26,7 @@ spec:
         runAsUser: 65534 # nobody
       containers:
         - name: updater
-          image: k8s.gcr.io/autoscaling/vpa-updater:0.9.2
+          image: k8s.gcr.io/autoscaling/vpa-updater:0.10.0
           imagePullPolicy: Always
           env:
             - name: NAMESPACE
diff --git a/vertical-pod-autoscaler/hack/vpa-process-yaml.sh b/vertical-pod-autoscaler/hack/vpa-process-yaml.sh
index f277884524..979b16528a 100755
--- a/vertical-pod-autoscaler/hack/vpa-process-yaml.sh
+++ b/vertical-pod-autoscaler/hack/vpa-process-yaml.sh
@@ -32,7 +32,7 @@ if [ $# -eq 0 ]; then
 fi
 
 DEFAULT_REGISTRY="k8s.gcr.io/autoscaling"
-DEFAULT_TAG="0.9.2"
+DEFAULT_TAG="0.10.0"
 
 REGISTRY_TO_APPLY=${REGISTRY-$DEFAULT_REGISTRY}
 TAG_TO_APPLY=${TAG-$DEFAULT_TAG}