diff --git a/vertical-pod-autoscaler/pkg/admission-controller/Makefile b/vertical-pod-autoscaler/pkg/admission-controller/Makefile
index 202da12b37..821cf5e62d 100644
--- a/vertical-pod-autoscaler/pkg/admission-controller/Makefile
+++ b/vertical-pod-autoscaler/pkg/admission-controller/Makefile
@@ -1,7 +1,7 @@
 all: build
 
 TAG?=dev
-REGISTRY?=staging-k8s.gcr.io
+REGISTRY?=gcr.io/k8s-staging-autoscaling
 FLAGS=
 TEST_ENVVAR=LD_FLAGS=-s GO111MODULE=on
 ENVVAR=CGO_ENABLED=0 $(TEST_ENVVAR)
diff --git a/vertical-pod-autoscaler/pkg/recommender/Makefile b/vertical-pod-autoscaler/pkg/recommender/Makefile
index c9f070fed7..2f36d4fa51 100644
--- a/vertical-pod-autoscaler/pkg/recommender/Makefile
+++ b/vertical-pod-autoscaler/pkg/recommender/Makefile
@@ -1,7 +1,7 @@
 all: build
 
 TAG?=dev
-REGISTRY?=staging-k8s.gcr.io
+REGISTRY?=gcr.io/k8s-staging-autoscaling
 FLAGS=
 TEST_ENVVAR=LD_FLAGS=-s GO111MODULE=on
 ENVVAR=CGO_ENABLED=0 $(TEST_ENVVAR)
diff --git a/vertical-pod-autoscaler/pkg/updater/Makefile b/vertical-pod-autoscaler/pkg/updater/Makefile
index 71aafa50e8..64db3feb8b 100644
--- a/vertical-pod-autoscaler/pkg/updater/Makefile
+++ b/vertical-pod-autoscaler/pkg/updater/Makefile
@@ -1,7 +1,7 @@
 all: build
 
 TAG?=dev
-REGISTRY?=staging-k8s.gcr.io
+REGISTRY?=gcr.io/k8s-staging-autoscaling
 FLAGS=
 TEST_ENVVAR=LD_FLAGS=-s GO111MODULE=on
 ENVVAR=CGO_ENABLED=0 $(TEST_ENVVAR)