diff --git a/sig-architecture/api-review-process.md b/sig-architecture/api-review-process.md
index 4c3542b66..f78cd9fb4 100644
--- a/sig-architecture/api-review-process.md
+++ b/sig-architecture/api-review-process.md
@@ -21,6 +21,9 @@ Ideally, those whose API review priority is shifted in a release-impacting way w
 
 * Protect Kubernetes APIs from disruptive, inconsistent, or destabilizing changes
 
+* Optimize the experience of users consuming our APIs, balanced with the effort
+  required from API authors.
+
 * Respect, maximize, and expand reviewer bandwidth
 
 * Integration with the regular review process, adding as little API-review-specific overhead as possible