diff --git a/kubectl-conventions.md b/kubectl-conventions.md
index 0beb95a7c..40cb7e59f 100644
--- a/kubectl-conventions.md
+++ b/kubectl-conventions.md
@@ -125,6 +125,9 @@ flags and separate help that is tailored for the particular usage.
 * Flag names and single-character aliases should have the same meaning across
 all commands
 
+* Flag descriptions should start with an uppercase letter and not have a
+period at the end of a sentence
+
 * Command-line flags corresponding to API fields should accept API enums
 exactly (e.g., `--restart=Always`)
 
@@ -233,9 +236,16 @@ resources in other commands
 an exhaustive specification
 
   * Short should contain a one-line explanation of what the command does
+    * Short descriptions should start with an uppercase case letter and not
+    have a period at the end of a sentence
+    * Short descriptions should (if possible) start with a first person
+    (singular present tense) verb
 
   * Long may contain multiple lines, including additional information about
 input, output, commonly used flags, etc.
+    * Long descriptions should use proper grammar, start with an uppercase
+    letter and have a period at the end of a sentence
+
 
   * Example should contain examples
     * Start commands with `$`