diff --git a/communication/slack-config/channels.yaml b/communication/slack-config/channels.yaml
index e14b0f6b3..1fc90d75c 100644
--- a/communication/slack-config/channels.yaml
+++ b/communication/slack-config/channels.yaml
@@ -287,6 +287,7 @@ channels:
   - name: prow
   - name: prow-alerts
   - name: pt_br-users
+  - name: purelb-users
   - name: raksh
   - name: rancher
   - name: random