diff --git a/generator/aliases.tmpl b/generator/aliases.tmpl
index 32c71cc6f..e8c6d4abd 100644
--- a/generator/aliases.tmpl
+++ b/generator/aliases.tmpl
@@ -1,13 +1,16 @@
 aliases:
   {{- range .Sigs}}
   {{.Dir}}-leads:
-    {{- range .Leads}}
+    {{- range .Leadership.Chairs}}
+    - {{.GitHub}}
+    {{- end}}
+    {{- range .Leadership.TechnicalLeads}}
     - {{.GitHub}}
     {{- end}}
   {{- end}}
   {{- range .WorkingGroups}}
   {{.Dir}}-leads:
-    {{- range .Leads}}
+    {{- range .Leadership.Chairs}}
     - {{.GitHub}}
     {{- end}}
   {{- end}}
diff --git a/generator/app.go b/generator/app.go
index 2c96eaf86..3a861e282 100644
--- a/generator/app.go
+++ b/generator/app.go
@@ -52,9 +52,8 @@ var (
 	templateDir      = "generator"
 )
 
-// Lead represents a lead engineer for a particular group. There are usually
-// 2 per group.
-type Lead struct {
+// Person represents an individual person holding a role in a group.
+type Person struct {
 	Name    string
 	Company string
 	GitHub  string
@@ -85,7 +84,7 @@ type GithubTeams struct {
 	Description string
 }
 
-// Subproject represenst a specific subproject owned by the group
+// Subproject represents a specific subproject owned by the group
 type Subproject struct {
 	Name        string
 	Description string
@@ -93,14 +92,20 @@ type Subproject struct {
 	Meetings    []Meeting
 }
 
+// LeadershipGroup represents the different groups of leaders within a group
+type LeadershipGroup struct {
+	Chairs         []Person
+	TechnicalLeads []Person `yaml:"tech_leads"`
+	EmeritusLeads  []Person `yaml:"emeritus_leads"`
+}
+
 // Group represents either a Special Interest Group (SIG) or a Working Group (WG)
 type Group struct {
 	Name             string
 	Dir              string
 	MissionStatement string `yaml:"mission_statement"`
 	Label            string
-	Leads            []Lead
-	EmeritusLeads    []Lead `yaml:"emeritus_leads"`
+	Leadership       LeadershipGroup `yaml:"leadership"`
 	Meetings         []Meeting
 	Contact          Contact
 	Subprojects      []Subproject
diff --git a/generator/list.tmpl b/generator/list.tmpl
index 200f73f9a..d09989da2 100644
--- a/generator/list.tmpl
+++ b/generator/list.tmpl
@@ -13,10 +13,10 @@ When the need arises, a [new SIG can be created](sig-creation-procedure.md)
 
 ### Master SIG List
 
-| Name | Label | Leads | Contact | Meetings |
-|------|--------|-------|---------|----------|
+| Name | Label | Chairs | Contact | Meetings |
+|------|-------|--------|---------|----------|
 {{- range .Sigs}}
-|[{{.Name}}]({{.Dir}}/README.md)|{{.Label}}|{{range .Leads}}* [{{.Name}}](https://github.com/{{.GitHub}}){{if .Company}}, {{.Company}}{{end}}<br>{{end}}|* [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})<br>* [Mailing List]({{.Contact.MailingList}})|{{- range .Meetings -}}
+|[{{.Name}}]({{.Dir}}/README.md)|{{.Label}}|{{range .Leadership.Chairs}}* [{{.Name}}](https://github.com/{{.GitHub}}){{if .Company}}, {{.Company}}{{end}}<br>{{end}}|* [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})<br>* [Mailing List]({{.Contact.MailingList}})|{{- range .Meetings -}}
   * {{.Description}}: [{{.Day}}s at {{.Time}} {{.TZ}} ({{.Frequency}})]({{.URL}})<br>
 {{- end -}}
 {{- range .Subprojects -}}
@@ -32,5 +32,5 @@ When the need arises, a [new SIG can be created](sig-creation-procedure.md)
 | Name | Organizers | Contact | Meetings |
 |------|------------|---------|----------|
 {{- range .WorkingGroups}}
-|[{{.Name}}]({{.Dir}}/README.md)|{{range .Leads}}* [{{.Name}}](https://github.com/{{.GitHub}}){{if .Company}}, {{.Company}}{{end}}<br>{{end}}|* [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})<br>* [Mailing List]({{.Contact.MailingList}})|{{range .Meetings}}* {{.Description}}: [{{.Day}}s at {{.Time}} {{.TZ}} ({{.Frequency}})]({{.URL}})<br>{{end}}
+|[{{.Name}}]({{.Dir}}/README.md)|{{range .Leadership.Chairs}}* [{{.Name}}](https://github.com/{{.GitHub}}){{if .Company}}, {{.Company}}{{end}}<br>{{end}}|* [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})<br>* [Mailing List]({{.Contact.MailingList}})|{{range .Meetings}}* {{.Description}}: [{{.Day}}s at {{.Time}} {{.TZ}} ({{.Frequency}})]({{.URL}})<br>{{end}}
 {{- end }}
diff --git a/generator/sig_readme.tmpl b/generator/sig_readme.tmpl
index 95419750b..59bf440c1 100644
--- a/generator/sig_readme.tmpl
+++ b/generator/sig_readme.tmpl
@@ -1,5 +1,5 @@
 {{- template "header" }}
-# {{.Name}} SIG
+# {{.Name}} Special Interest Group
 
 {{ .MissionStatement }}
 {{ if .Meetings }}## Meetings
@@ -13,18 +13,35 @@
 {{- end }}
 {{- end }}
 
-{{ end -}}
-## Leads
-{{- range .Leads }}
+{{- end }}
+{{- if .Leadership }}
+
+## Leadership
+{{- if .Leadership.Chairs }}
+
+### Chairs
+The Chairs of the SIG run operations and processes governing the SIG.
+{{ range .Leadership.Chairs }}
 * {{.Name}} (**[@{{.GitHub}}](https://github.com/{{.GitHub}})**){{if .Company}}, {{.Company}}{{end}}
 {{- end }}
-{{- if .EmeritusLeads }}
+{{- end }}
+{{- if .Leadership.TechnicalLeads }}
+
+### Technical Leads
+The Technical Leads of the SIG establish new subprojects, decommission existing
+subprojects, and resolve cross-subproject technical issues and decisions.
+{{ range .Leadership.TechnicalLeads }}
+* {{.Name}} (**[@{{.GitHub}}](https://github.com/{{.GitHub}})**){{if .Company}}, {{.Company}}{{end}}
+{{- end }}
+{{- end }}
+{{- if .Leadership.EmeritusLeads }}
 
 ## Emeritus Leads
-{{- range .EmeritusLeads }}
+{{ range .Leadership.EmeritusLeads }}
 * {{.Name}} (**[@{{.GitHub}}](https://github.com/{{.GitHub}})**){{if .Company}}, {{.Company}}{{end}}
 {{- end }}
 {{- end }}
+{{- end }}
 
 ## Contact
 * [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})
diff --git a/generator/wg_readme.tmpl b/generator/wg_readme.tmpl
index c13818274..28c5bbd10 100644
--- a/generator/wg_readme.tmpl
+++ b/generator/wg_readme.tmpl
@@ -13,11 +13,16 @@
 {{- end }}
 {{- end }}
 
-{{ end -}}
+{{- end }}
+{{- if .Leadership }}
+{{- if .Leadership.Chairs }}
+
 ## Organizers
-{{- range .Leads }}
+{{ range .Leadership.Chairs }}
 * {{.Name}} (**[@{{.GitHub}}](https://github.com/{{.GitHub}})**){{if .Company}}, {{.Company}}{{end}}
 {{- end }}
+{{- end }}
+{{- end }}
 
 ## Contact
 * [Slack](https://kubernetes.slack.com/messages/{{.Contact.Slack}})