Add marketing event team guidelines for comms channels
- Add guideliens for access to contributors@kubernetes.io - Add notes regarding twitter access to both kubernetesio and K8sContributors accounts
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@ -6,6 +6,7 @@ Contributor Summit.
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- [Overview](#overview)
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- [Skills and Qualifications](#skills-and-qualifications)
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- [Responsibilities](#responsibilities)
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- [Communication Channels and Property Access](#communication-channels-and-property-access)
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- [Documentation](#documentation)
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## Overview
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@ -37,6 +38,35 @@ Time Commitment:
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- Determine signage needs and copy, coordinate with CNCF on explicit needs
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- Create/update deck templates for curated talks and/or other purposes
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### Communication Channels and Property Access
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Communications to the Kubernetes Contributor Community should be sent from
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official Kubernetes accounts to ensure they reach the community. Mass messages
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from personal accounts can easily wind up being marked as spam.
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**Email**
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Mail should be sent from the contributors@kubernetes.io account. For access, work
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with the event lead who will coordinate with [SIG Contributor Experience leads]
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to grant temporary access to the account for the duration of the event.
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**Twitter**
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Tweets can be sent from two accounts: [@K8sContributors] and [@Kubernetesio].
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Tweets targeting the greater Kubernetes community should use the [@Kubernetesio]
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account. Tweets using this account must be coordinated with the [CNCF]. Work
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with the CNCF events rep to schedule the tweets or put you in contact with
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the CNCF marketing members in charge of the account. Tweets using this account
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are often limited in the content and quantity that may be sent.
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Tweets targeting the current contributor base should use the [@K8sContributors]
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account. There are no restrictions with this account for the amount or kind of
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messages that may be sent. This account may be used for announcements,
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live-tweeting, pictures and more. Reach out to the Kubernetes [upstream marketing
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team] to schedule or use this account.
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## Shadow to the Marketing Lead Role
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This role can include one or more shadows. The Marketing Lead can delegate/assign
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@ -52,3 +82,8 @@ the Lead.
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[Email comms used for Contributor Summit Barcelona, 2019]: /events/2019/05-contributor-summit/communications.md
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[SIG Contributor Experience leads]: /sig-contributor-experience/README.md#leadership
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[@K8sContributors]: https://twitter.com/K8sContributors
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[@Kubernetesio]: https://twitter.com/kubernetesio
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[CNCF]: https://www.cncf.io/
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[upstream marketing team]: /communication/marketing-team/README.md
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