Add marketing event team guidelines for comms channels

- Add guideliens for access to contributors@kubernetes.io
- Add notes regarding twitter access to both kubernetesio and
K8sContributors accounts
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Bob Killen 2020-03-15 10:50:01 -04:00
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@ -6,6 +6,7 @@ Contributor Summit.
- [Overview](#overview)
- [Skills and Qualifications](#skills-and-qualifications)
- [Responsibilities](#responsibilities)
- [Communication Channels and Property Access](#communication-channels-and-property-access)
- [Documentation](#documentation)
## Overview
@ -37,6 +38,35 @@ Time Commitment:
- Determine signage needs and copy, coordinate with CNCF on explicit needs
- Create/update deck templates for curated talks and/or other purposes
### Communication Channels and Property Access
Communications to the Kubernetes Contributor Community should be sent from
official Kubernetes accounts to ensure they reach the community. Mass messages
from personal accounts can easily wind up being marked as spam.
**Email**
Mail should be sent from the contributors@kubernetes.io account. For access, work
with the event lead who will coordinate with [SIG Contributor Experience leads]
to grant temporary access to the account for the duration of the event.
**Twitter**
Tweets can be sent from two accounts: [@K8sContributors] and [@Kubernetesio].
Tweets targeting the greater Kubernetes community should use the [@Kubernetesio]
account. Tweets using this account must be coordinated with the [CNCF]. Work
with the CNCF events rep to schedule the tweets or put you in contact with
the CNCF marketing members in charge of the account. Tweets using this account
are often limited in the content and quantity that may be sent.
Tweets targeting the current contributor base should use the [@K8sContributors]
account. There are no restrictions with this account for the amount or kind of
messages that may be sent. This account may be used for announcements,
live-tweeting, pictures and more. Reach out to the Kubernetes [upstream marketing
team] to schedule or use this account.
## Shadow to the Marketing Lead Role
This role can include one or more shadows. The Marketing Lead can delegate/assign
@ -52,3 +82,8 @@ the Lead.
[Email comms used for Contributor Summit Barcelona, 2019]: /events/2019/05-contributor-summit/communications.md
[SIG Contributor Experience leads]: /sig-contributor-experience/README.md#leadership
[@K8sContributors]: https://twitter.com/K8sContributors
[@Kubernetesio]: https://twitter.com/kubernetesio
[CNCF]: https://www.cncf.io/
[upstream marketing team]: /communication/marketing-team/README.md