diff --git a/Makefile b/Makefile
index 7f95cb0..5424c94 100644
--- a/Makefile
+++ b/Makefile
@@ -43,7 +43,7 @@ ALL_PLATFORMS := linux/amd64 linux/arm linux/arm64 linux/ppc64le linux/s390x
 OS := $(if $(GOOS),$(GOOS),$(shell go env GOOS))
 ARCH := $(if $(GOARCH),$(GOARCH),$(shell go env GOARCH))
 
-BASEIMAGE ?= k8s.gcr.io/build-image/debian-base:bullseye-v1.4.2
+BASEIMAGE ?= registry.k8s.io/build-image/debian-base:bullseye-v1.4.2
 
 IMAGE := $(REGISTRY)/$(BIN)
 TAG := $(VERSION)__$(OS)_$(ARCH)
diff --git a/RELEASING.md b/RELEASING.md
index 24a2f5f..9502fe2 100644
--- a/RELEASING.md
+++ b/RELEASING.md
@@ -61,7 +61,7 @@ name from above.  For example:
 ```
 
 When that PR is merged, the promoter bot will copy the images from staging to
-the final prod location (e.g. `k8s.gcr.io/git-sync/git-sync:v3.3.2`).
+the final prod location (e.g. `registry.k8s.io/git-sync/git-sync:v3.3.2`).
 
 ## Make a GitHub release
 
diff --git a/demo/config/deployment.yaml b/demo/config/deployment.yaml
index 76155f8..3eadef0 100644
--- a/demo/config/deployment.yaml
+++ b/demo/config/deployment.yaml
@@ -14,7 +14,7 @@ spec:
     spec:
       containers:
       - name: git-sync
-        image: k8s.gcr.io/git-sync:v3.1.3
+        image: registry.k8s.io/git-sync:v3.1.3
         volumeMounts:
         - name: markdown
           mountPath: /tmp/git
@@ -24,7 +24,7 @@ spec:
         - name: GIT_SYNC_LINK
           value: git-sync
       - name: hugo
-        image: k8s.gcr.io/hugo
+        image: registry.k8s.io/hugo
         volumeMounts:
         - name: markdown
           mountPath: /src
diff --git a/docs/kubernetes.md b/docs/kubernetes.md
index 129bad1..dc0de7c 100644
--- a/docs/kubernetes.md
+++ b/docs/kubernetes.md
@@ -35,7 +35,7 @@ spec:
           # "current" (see -dest below) which points to a checked-out copy of
           # the master branch (see -branch) of the repo (see -repo).
           # NOTE: git-sync already runs as non-root.
-          image: k8s.gcr.io/git-sync/git-sync:v4.0.0
+          image: registry.k8s.io/git-sync/git-sync:v4.0.0
           args:
             - --repo=https://github.com/kubernetes/git-sync
             - --branch=master
diff --git a/docs/ssh.md b/docs/ssh.md
index 9b93e59..5df0170 100644
--- a/docs/ssh.md
+++ b/docs/ssh.md
@@ -79,7 +79,7 @@ as user ID "65533" which is created for running git-sync as non-root.
       # ...
       containers:
       - name: git-sync
-        image: k8s.gcr.io/git-sync:v3.1.5
+        image: registry.k8s.io/git-sync:v3.1.5
         args:
          - "--ssh"
          - "--repo=git@github.com:foo/bar"
@@ -138,7 +138,7 @@ spec:
           defaultMode: 0400
       containers:
       - name: git-sync
-        image: k8s.gcr.io/git-sync:v3.1.5
+        image: registry.k8s.io/git-sync:v3.1.5
         args:
          - "--ssh"
          - "--repo=git@github.com:torvalds/linux"