diff --git a/Makefile b/Makefile
index 5fab771..170392d 100644
--- a/Makefile
+++ b/Makefile
@@ -18,7 +18,7 @@ REGISTRY ?= gcr.io/google_containers
 IMAGE = $(REGISTRY)/git-sync-$(ARCH)
 LEGACY_AMD64_IMAGE = $(REGISTRY)/git-sync
 
-TAG = 1.0
+TAG = v2.0.0
 
 # Architectures supported: amd64, arm, arm64 and ppc64le
 ARCH ?= amd64