diff --git a/README.md b/README.md
index 2d288b4..be44a1b 100644
--- a/README.md
+++ b/README.md
@@ -92,6 +92,7 @@ docker run -d \
 | GIT_SYNC_ONE_TIME               | `--one-time`               | exit after the first sync                                                                                                              | false                         |
 | GIT_SYNC_MAX_SYNC_FAILURES      | `--max-sync-failures`      | the number of consecutive failures allowed before aborting (the first sync must succeed, -1 will retry forever after the initial sync) | 0                             |
 | GIT_SYNC_PERMISSIONS            | `--change-permissions`     | the file permissions to apply to the checked-out files (0 will not change permissions at all)                                          | 0                             |
+| GIT_SYNC_HOOK_COMMAND           | `--sync-hook-command`      | the command executed after cloning the new hash of repote repository                                                                   | ""                            |
 | GIT_SYNC_WEBHOOK_URL            | `--webhook-url`            | the URL for a webook notification when syncs complete                                                                                  | ""                            |
 | GIT_SYNC_WEBHOOK_METHOD         | `--webhook-method`         | the HTTP method for the webhook                                                                                                        | "POST"                        |
 | GIT_SYNC_WEBHOOK_SUCCESS_STATUS | `--webhook-success-status` | the HTTP status code indicating a successful webhook (-1 disables success checks to make webhooks fire-and-forget)                     | 200                           |
diff --git a/cmd/git-sync/main.go b/cmd/git-sync/main.go
index 68e5567..7bd3e90 100644
--- a/cmd/git-sync/main.go
+++ b/cmd/git-sync/main.go
@@ -70,6 +70,8 @@ var flMaxSyncFailures = flag.Int("max-sync-failures", envInt("GIT_SYNC_MAX_SYNC_
 	"the number of consecutive failures allowed before aborting (the first sync must succeed, -1 will retry forever after the initial sync)")
 var flChmod = flag.Int("change-permissions", envInt("GIT_SYNC_PERMISSIONS", 0),
 	"the file permissions to apply to the checked-out files (0 will not change permissions at all)")
+var flSyncHookCommand = flag.String("sync-hook-command", envString("GIT_SYNC_HOOK_COMMAND", ""),
+	"the command executed after cloning the new hash of repote repository")
 
 var flWebhookURL = flag.String("webhook-url", envString("GIT_SYNC_WEBHOOK_URL", ""),
 	"the URL for a webook notification when syncs complete (default is no webook)")
@@ -653,6 +655,23 @@ func addWorktreeAndSwap(ctx context.Context, gitRoot, dest, branch, rev string,
 		}
 	}
 
+	// Execute the command, if requested.
+	if *flSyncHookCommand != "" {
+		log.V(0).Info("executing command for git sync hooks", "command", *flSyncHookCommand)
+		splitData := strings.Fields(*flSyncHookCommand)
+		cmd := splitData[0]
+		args := []string{}
+		if len(splitData) > 1 {
+			for _, v := range splitData[1:] {
+				args = append(args, v)
+			}
+		}
+		_, err = runCommand(ctx, worktreePath, cmd, args...)
+		if err != nil {
+			return err
+		}
+	}
+
 	// Flip the symlink.
 	oldWorktree, err := updateSymlink(ctx, gitRoot, dest, worktreePath)
 	if err != nil {