travis: Create new travis-ci makefile target, run that

This lets us exclude the gofmt task which now requires bazel and also
now runs in a separate test.

Continuing with this should allow us to have a faster travis-ci, that
should also give us better coverage (we really want travis to test osx
& windows builds)

.travis.yml

@@ -11,4 +11,4 @@ go:
 go_import_path: k8s.io/kops
 
 script:
-  - make ci
+  - make travis-ci

Makefile

@@ -549,7 +549,8 @@ verify-gendocs: ${KOPS}
 .PHONY: verify-bazel
 verify-bazel:
 	hack/verify-bazel.sh
-#
+
+# ci target is for developers, it aims to cover all the CI jobs
 # verify-gendocs will call kops target
 # verify-package has to be after verify-gendoc, because with .gitignore for federation bindata
 # it bombs in travis. verify-gendoc generates the bindata file.
@@ -557,6 +558,13 @@ verify-bazel:
 ci: govet verify-gofmt verify-boilerplate verify-bazel verify-misspelling nodeup examples test | verify-gendocs verify-packages verify-apimachinery
 	echo "Done!"
 
+# travis-ci is the target that travis-ci calls
+# we skip tasks that rely on bazel and are covered by other jobs
+#  verify-gofmt: uses bazel, covered by pull-kops-verify-gofmt
+.PHONY: travis-ci
+travis-ci: govet verify-boilerplate verify-bazel verify-misspelling nodeup examples test | verify-gendocs verify-packages verify-apimachinery
+	echo "Done!"
+
 .PHONY: pr
 pr:
 	@echo "Test passed!"