diff --git a/Makefile b/Makefile
index a93f78ab5b..396854cba2 100644
--- a/Makefile
+++ b/Makefile
@@ -600,13 +600,12 @@ bazel-test:
 
 .PHONY: bazel-build
 bazel-build:
-	bazel build //cmd/... //pkg/... //channels/... //nodeup/... //protokube/... //dns-controller/... //util/...
+	bazel build --features=pure //cmd/... //pkg/... //channels/... //nodeup/... //protokube/... //dns-controller/... //util/...
 
 .PHONY: bazel-build-cli
 bazel-build-cli:
-	bazel build //cmd/kops/...
+	bazel build --features=pure //cmd/kops/...
 
-# Not working yet, but we can hope
 .PHONY: bazel-crossbuild-kops
 bazel-crossbuild-kops:
 	bazel build --features=pure --experimental_platforms=@io_bazel_rules_go//go/toolchain:darwin_amd64 //cmd/kops/...