diff --git a/Makefile b/Makefile
index e6f034d155..c2c28e38ca 100644
--- a/Makefile
+++ b/Makefile
@@ -499,7 +499,7 @@ dep-ensure: dep-prereqs
 	rm -rf vendor/k8s.io/code-generator/cmd/go-to-protobuf/
 	rm -rf vendor/k8s.io/code-generator/cmd/import-boss/
 	rm -rf vendor/github.com/docker/docker/contrib/
-	make bazel-gazelle
+	make gazelle
 
 
 .PHONY: gofmt
@@ -723,10 +723,14 @@ bazel-push-aws-run: bazel-push
 	ssh ${TARGET} chmod +x /tmp/nodeup
 	ssh -t ${TARGET} sudo SKIP_PACKAGE_UPDATE=1 /tmp/nodeup --conf=/var/cache/kubernetes-install/kube_env.yaml --v=8
 
-.PHONY: bazel-gazelle
-bazel-gazelle:
+.PHONY: gazelle
+gazelle:
 	hack/update-bazel.sh
 
+.PHONY: bazel-gazelle
+bazel-gazelle: gazelle
+	echo "bazel-gazelle is deprecated; please just use 'make gazelle'"
+
 .PHONY: check-markdown-links
 check-markdown-links:
 	docker run -t -v $$PWD:/tmp \
diff --git a/docs/development/bazel.md b/docs/development/bazel.md
index 07187ec398..69e53325f8 100644
--- a/docs/development/bazel.md
+++ b/docs/development/bazel.md
@@ -27,7 +27,7 @@ make bazel-test
 
 Regenerate bazel files using gazelle:
 ```
-make bazel-gazelle
+make gazelle
 ```
 
 ## Other changes needed
diff --git a/docs/development/new_kubernetes_version.md b/docs/development/new_kubernetes_version.md
index fdc3296aaa..e636a4d9b0 100644
--- a/docs/development/new_kubernetes_version.md
+++ b/docs/development/new_kubernetes_version.md
@@ -5,7 +5,7 @@
 ### Run gazelle
 
 ```bash
-make bazel-gazelle
+make gazelle
 ```
 
 ### Check go version used in k/k