diff --git a/content/en/docs/setup/_index.md b/content/en/docs/setup/_index.md
index bb73375553..adc7304033 100644
--- a/content/en/docs/setup/_index.md
+++ b/content/en/docs/setup/_index.md
@@ -27,6 +27,13 @@ control, available resources, and expertise required to operate and manage a clu
 You can [download Kubernetes](/releases/download/) to deploy a Kubernetes cluster
 on a local machine, into the cloud, or for your own datacenter.
 
+Several [Kubernetes components](/docs/concepts/overview/components/) such as `kube-apiserver` or `kube-proxy` can also be
+deployed as [container images](/releases/download/#container-images) within the cluster.
+
+It is **recommended** to run Kubernetes components as container images wherever
+that is possible, and to have Kubernetes manage those components.
+Components that run containers - notably, the kubelet - can't be included in this category.
+
 If you don't want to manage a Kubernetes cluster yourself, you could pick a managed service, including
 [certified platforms](/docs/setup/production-environment/turnkey-solutions/).
 There are also other standardized and custom solutions across a wide range of cloud and