diff --git a/api/include/opentelemetry/plugin/tracer.h b/api/include/opentelemetry/plugin/tracer.h
index ffd865031..842112375 100644
--- a/api/include/opentelemetry/plugin/tracer.h
+++ b/api/include/opentelemetry/plugin/tracer.h
@@ -68,9 +68,10 @@ public:
   nostd::shared_ptr<trace::Span> StartSpan(
       nostd::string_view name,
       const common::KeyValueIterable &attributes,
+      const trace::SpanContextKeyValueIterable &links,
       const trace::StartSpanOptions &options = {}) noexcept override
   {
-    auto span = tracer_handle_->tracer().StartSpan(name, attributes, options);
+    auto span = tracer_handle_->tracer().StartSpan(name, attributes, links, options);
     if (span == nullptr)
     {
       return nostd::shared_ptr<trace::Span>(nullptr);
diff --git a/api/include/opentelemetry/trace/noop.h b/api/include/opentelemetry/trace/noop.h
index 2997e9579..4a7de3255 100644
--- a/api/include/opentelemetry/trace/noop.h
+++ b/api/include/opentelemetry/trace/noop.h
@@ -9,6 +9,7 @@
 #include "opentelemetry/nostd/unique_ptr.h"
 #include "opentelemetry/trace/span.h"
 #include "opentelemetry/trace/span_context.h"
+#include "opentelemetry/trace/span_context_kv_iterable.h"
 #include "opentelemetry/trace/tracer.h"
 #include "opentelemetry/trace/tracer_provider.h"
 #include "opentelemetry/version.h"
@@ -66,6 +67,7 @@ public:
   // Tracer
   nostd::shared_ptr<Span> StartSpan(nostd::string_view /*name*/,
                                     const common::KeyValueIterable & /*attributes*/,
+                                    const SpanContextKeyValueIterable & /*links*/,
                                     const StartSpanOptions & /*options*/) noexcept override
   {
     // Don't allocate a no-op span for every StartSpan call, but use a static
diff --git a/api/include/opentelemetry/trace/span_context_kv_iterable.h b/api/include/opentelemetry/trace/span_context_kv_iterable.h
new file mode 100644
index 000000000..bcc7465b8
--- /dev/null
+++ b/api/include/opentelemetry/trace/span_context_kv_iterable.h
@@ -0,0 +1,34 @@
+#pragma once
+
+#include "opentelemetry/common/attribute_value.h"
+#include "opentelemetry/common/key_value_iterable_view.h"
+#include "opentelemetry/nostd/function_ref.h"
+#include "opentelemetry/version.h"
+
+OPENTELEMETRY_BEGIN_NAMESPACE
+namespace trace
+{
+/**
+ * Supports internal iteration over a collection of SpanContext/key-value pairs.
+ */
+class SpanContextKeyValueIterable
+{
+public:
+  virtual ~SpanContextKeyValueIterable() = default;
+
+  /**
+   * Iterate over SpanContext/key-value pairs
+   * @param callback a callback to invoke for each key-value for each SpanContext.
+   * If the callback returns false, the iteration is aborted.
+   * @return true if every SpanContext/key-value pair was iterated over
+   */
+  virtual bool ForEachKeyValue(
+      nostd::function_ref<bool(SpanContext, const opentelemetry::common::KeyValueIterable &)>
+          callback) const noexcept = 0;
+  /**
+   * @return the number of key-value pairs
+   */
+  virtual size_t size() const noexcept = 0;
+};
+}  // namespace trace
+OPENTELEMETRY_END_NAMESPACE
diff --git a/api/include/opentelemetry/trace/span_context_kv_iterable_view.h b/api/include/opentelemetry/trace/span_context_kv_iterable_view.h
new file mode 100644
index 000000000..09aba9321
--- /dev/null
+++ b/api/include/opentelemetry/trace/span_context_kv_iterable_view.h
@@ -0,0 +1,113 @@
+#pragma once
+
+#include <iterator>
+#include <type_traits>
+#include <utility>
+
+#include "opentelemetry/common/key_value_iterable_view.h"
+#include "opentelemetry/nostd/utility.h"
+#include "opentelemetry/trace/span_context_kv_iterable.h"
+#include "opentelemetry/version.h"
+
+OPENTELEMETRY_BEGIN_NAMESPACE
+namespace trace
+{
+namespace detail
+{
+template <class T>
+inline void take_span_context_kv(SpanContext, common::KeyValueIterableView<T>)
+{}
+
+template <class T, nostd::enable_if_t<common::detail::is_key_value_iterable<T>::value> * = nullptr>
+inline void take_span_context_kv(SpanContext, T &)
+{}
+
+inline void take_span_context_kv(
+    SpanContext,
+    std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>>)
+{}
+
+template <class T>
+auto is_span_context_kv_iterable_impl(T iterable)
+    -> decltype(take_span_context_kv(std::begin(iterable)->first, std::begin(iterable)->second),
+                nostd::size(iterable),
+                std::true_type{});
+
+std::false_type is_span_context_kv_iterable_impl(...);
+
+template <class T>
+struct is_span_context_kv_iterable
+{
+  static const bool value =
+      decltype(detail::is_span_context_kv_iterable_impl(std::declval<T>()))::value;
+};
+}  // namespace detail
+
+template <class T>
+class SpanContextKeyValueIterableView final : public SpanContextKeyValueIterable
+{
+  static_assert(detail::is_span_context_kv_iterable<T>::value,
+                "Must be a context/key-value iterable");
+
+public:
+  explicit SpanContextKeyValueIterableView(const T &links) noexcept : container_{&links} {}
+
+  bool ForEachKeyValue(
+      nostd::function_ref<bool(SpanContext, const opentelemetry::common::KeyValueIterable &)>
+          callback) const noexcept override
+  {
+    auto iter = std::begin(*container_);
+    auto last = std::end(*container_);
+    for (; iter != last; ++iter)
+    {
+      if (!this->do_callback(iter->first, iter->second, callback))
+      {
+        return false;
+      }
+    }
+    return true;
+  }
+
+  size_t size() const noexcept override { return nostd::size(*container_); }
+
+private:
+  const T *container_;
+
+  bool do_callback(
+      SpanContext span_context,
+      const common::KeyValueIterable &attributes,
+      nostd::function_ref<bool(SpanContext, const opentelemetry::common::KeyValueIterable &)>
+          callback) const noexcept
+  {
+    if (!callback(span_context, attributes))
+    {
+      return false;
+    }
+    return true;
+  }
+
+  template <class U,
+            nostd::enable_if_t<common::detail::is_key_value_iterable<U>::value> * = nullptr>
+  bool do_callback(
+      SpanContext span_context,
+      const U &attributes,
+      nostd::function_ref<bool(SpanContext, const common::KeyValueIterable &)> callback) const
+      noexcept
+  {
+    return do_callback(span_context, common::KeyValueIterableView<U>(attributes), callback);
+  }
+
+  bool do_callback(
+      SpanContext span_context,
+      std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>> attributes,
+      nostd::function_ref<bool(SpanContext, const common::KeyValueIterable &)> callback) const
+      noexcept
+  {
+    return do_callback(span_context,
+                       nostd::span<const std::pair<nostd::string_view, common::AttributeValue>>{
+                           attributes.begin(), attributes.end()},
+                       callback);
+  }
+};
+}  // namespace trace
+OPENTELEMETRY_END_NAMESPACE
diff --git a/api/include/opentelemetry/trace/tracer.h b/api/include/opentelemetry/trace/tracer.h
index 9ca8b94b8..09cf389d8 100644
--- a/api/include/opentelemetry/trace/tracer.h
+++ b/api/include/opentelemetry/trace/tracer.h
@@ -6,6 +6,7 @@
 #include "opentelemetry/trace/default_span.h"
 #include "opentelemetry/trace/scope.h"
 #include "opentelemetry/trace/span.h"
+#include "opentelemetry/trace/span_context_kv_iterable_view.h"
 #include "opentelemetry/version.h"
 
 #include <chrono>
@@ -33,12 +34,13 @@ public:
    */
   virtual nostd::shared_ptr<Span> StartSpan(nostd::string_view name,
                                             const common::KeyValueIterable &attributes,
+                                            const SpanContextKeyValueIterable &links,
                                             const StartSpanOptions &options = {}) noexcept = 0;
 
   nostd::shared_ptr<Span> StartSpan(nostd::string_view name,
                                     const StartSpanOptions &options = {}) noexcept
   {
-    return this->StartSpan(name, {}, options);
+    return this->StartSpan(name, {}, {}, options);
   }
 
   template <class T,
@@ -47,7 +49,20 @@ public:
                                     const T &attributes,
                                     const StartSpanOptions &options = {}) noexcept
   {
-    return this->StartSpan(name, common::KeyValueIterableView<T>(attributes), options);
+    return this->StartSpan(name, attributes, {}, options);
+  }
+
+  template <class T,
+            class U,
+            nostd::enable_if_t<common::detail::is_key_value_iterable<T>::value> * = nullptr,
+            nostd::enable_if_t<detail::is_span_context_kv_iterable<U>::value> *   = nullptr>
+  nostd::shared_ptr<Span> StartSpan(nostd::string_view name,
+                                    const T &attributes,
+                                    const U &links,
+                                    const StartSpanOptions &options = {}) noexcept
+  {
+    return this->StartSpan(name, common::KeyValueIterableView<T>(attributes),
+                           SpanContextKeyValueIterableView<U>(links), options);
   }
 
   nostd::shared_ptr<Span> StartSpan(
@@ -55,10 +70,60 @@ public:
       std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>> attributes,
       const StartSpanOptions &options = {}) noexcept
   {
+
+    return this->StartSpan(name, attributes, {}, options);
+  }
+
+  template <class T,
+            nostd::enable_if_t<common::detail::is_key_value_iterable<T>::value> * = nullptr>
+  nostd::shared_ptr<Span> StartSpan(
+      nostd::string_view name,
+      const T &attributes,
+      std::initializer_list<
+          std::pair<SpanContext,
+                    std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>>>>
+          links,
+      const StartSpanOptions &options = {}) noexcept
+  {
+    return this->StartSpan(
+        name, attributes,
+        nostd::span<const std::pair<SpanContext, std::initializer_list<std::pair<
+                                                     nostd::string_view, common::AttributeValue>>>>{
+            links.begin(), links.end()},
+        options);
+  }
+
+  template <class T,
+            nostd::enable_if_t<common::detail::is_key_value_iterable<T>::value> * = nullptr>
+  nostd::shared_ptr<Span> StartSpan(
+      nostd::string_view name,
+      std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>> attributes,
+      const T &links,
+      const StartSpanOptions &options = {}) noexcept
+  {
     return this->StartSpan(name,
                            nostd::span<const std::pair<nostd::string_view, common::AttributeValue>>{
                                attributes.begin(), attributes.end()},
-                           options);
+                           links, options);
+  }
+
+  nostd::shared_ptr<Span> StartSpan(
+      nostd::string_view name,
+      std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>> attributes,
+      std::initializer_list<
+          std::pair<SpanContext,
+                    std::initializer_list<std::pair<nostd::string_view, common::AttributeValue>>>>
+          links,
+      const StartSpanOptions &options = {}) noexcept
+  {
+    return this->StartSpan(
+        name,
+        nostd::span<const std::pair<nostd::string_view, common::AttributeValue>>{attributes.begin(),
+                                                                                 attributes.end()},
+        nostd::span<const std::pair<SpanContext, std::initializer_list<std::pair<
+                                                     nostd::string_view, common::AttributeValue>>>>{
+            links.begin(), links.end()},
+        options);
   }
 
   /**
diff --git a/api/test/trace/noop_test.cc b/api/test/trace/noop_test.cc
index 4a069430e..e623e109f 100644
--- a/api/test/trace/noop_test.cc
+++ b/api/test/trace/noop_test.cc
@@ -43,3 +43,15 @@ TEST(NoopTest, UseNoopTracers)
 
   s1->GetContext();
 }
+
+TEST(NoopTest, StartSpan)
+{
+  std::shared_ptr<Tracer> tracer{new NoopTracer{}};
+
+  std::map<std::string, std::string> attrs                                      = {{"a", "3"}};
+  std::vector<std::pair<SpanContext, std::map<std::string, std::string>>> links = {
+      {SpanContext(false, false), attrs}};
+  auto s1 = tracer->StartSpan("abc", attrs, links);
+
+  auto s2 = tracer->StartSpan("efg", {{"a", 3}}, {{SpanContext(false, false), {{"b", 4}}}});
+}
diff --git a/examples/plugin/plugin/tracer.cc b/examples/plugin/plugin/tracer.cc
index 14703c706..cd7d19a1e 100644
--- a/examples/plugin/plugin/tracer.cc
+++ b/examples/plugin/plugin/tracer.cc
@@ -19,6 +19,7 @@ public:
   Span(std::shared_ptr<Tracer> &&tracer,
        nostd::string_view name,
        const opentelemetry::common::KeyValueIterable & /*attributes*/,
+       const opentelemetry::trace::SpanContextKeyValueIterable & /*links*/,
        const trace::StartSpanOptions & /*options*/) noexcept
       : tracer_{std::move(tracer)}, name_{name}, span_context_{trace::SpanContext::GetInvalid()}
   {
@@ -66,8 +67,9 @@ Tracer::Tracer(nostd::string_view /*output*/) {}
 nostd::shared_ptr<trace::Span> Tracer::StartSpan(
     nostd::string_view name,
     const opentelemetry::common::KeyValueIterable &attributes,
+    const opentelemetry::trace::SpanContextKeyValueIterable &links,
     const trace::StartSpanOptions &options) noexcept
 {
   return nostd::shared_ptr<opentelemetry::trace::Span>{
-      new (std::nothrow) Span{this->shared_from_this(), name, attributes, options}};
+      new (std::nothrow) Span{this->shared_from_this(), name, attributes, links, options}};
 }
diff --git a/examples/plugin/plugin/tracer.h b/examples/plugin/plugin/tracer.h
index 7d6048c88..0af97928f 100644
--- a/examples/plugin/plugin/tracer.h
+++ b/examples/plugin/plugin/tracer.h
@@ -14,6 +14,7 @@ public:
   opentelemetry::nostd::shared_ptr<opentelemetry::trace::Span> StartSpan(
       opentelemetry::nostd::string_view name,
       const opentelemetry::common::KeyValueIterable & /*attributes*/,
+      const opentelemetry::trace::SpanContextKeyValueIterable & /*links*/,
       const opentelemetry::trace::StartSpanOptions & /*options */) noexcept override;
 
   void ForceFlushWithMicroseconds(uint64_t /*timeout*/) noexcept override {}
diff --git a/sdk/include/opentelemetry/sdk/trace/tracer.h b/sdk/include/opentelemetry/sdk/trace/tracer.h
index 42d16ce21..f633c8ed6 100644
--- a/sdk/include/opentelemetry/sdk/trace/tracer.h
+++ b/sdk/include/opentelemetry/sdk/trace/tracer.h
@@ -47,6 +47,7 @@ public:
   nostd::shared_ptr<trace_api::Span> StartSpan(
       nostd::string_view name,
       const opentelemetry::common::KeyValueIterable &attributes,
+      const trace_api::SpanContextKeyValueIterable &links,
       const trace_api::StartSpanOptions &options = {}) noexcept override;
 
   void ForceFlushWithMicroseconds(uint64_t timeout) noexcept override;
diff --git a/sdk/src/trace/span.cc b/sdk/src/trace/span.cc
index 417051e46..25219453e 100644
--- a/sdk/src/trace/span.cc
+++ b/sdk/src/trace/span.cc
@@ -61,6 +61,7 @@ Span::Span(std::shared_ptr<Tracer> &&tracer,
            std::shared_ptr<SpanProcessor> processor,
            nostd::string_view name,
            const opentelemetry::common::KeyValueIterable &attributes,
+           const trace_api::SpanContextKeyValueIterable &links,
            const trace_api::StartSpanOptions &options,
            const trace_api::SpanContext &parent_span_context) noexcept
     : tracer_{std::move(tracer)},
@@ -98,6 +99,12 @@ Span::Span(std::shared_ptr<Tracer> &&tracer,
     return true;
   });
 
+  links.ForEachKeyValue([&](opentelemetry::trace::SpanContext span_context,
+                            const opentelemetry::common::KeyValueIterable &attributes) {
+    recordable_->AddLink(span_context, attributes);
+    return true;
+  });
+
   recordable_->SetStartTime(NowOr(options.start_system_time));
   start_steady_time = NowOr(options.start_steady_time);
   processor_->OnStart(*recordable_);
diff --git a/sdk/src/trace/span.h b/sdk/src/trace/span.h
index f11711e2a..d4499985f 100644
--- a/sdk/src/trace/span.h
+++ b/sdk/src/trace/span.h
@@ -19,6 +19,7 @@ public:
                 std::shared_ptr<SpanProcessor> processor,
                 nostd::string_view name,
                 const opentelemetry::common::KeyValueIterable &attributes,
+                const trace_api::SpanContextKeyValueIterable &links,
                 const trace_api::StartSpanOptions &options,
                 const trace_api::SpanContext &parent_span_context) noexcept;
 
diff --git a/sdk/src/trace/tracer.cc b/sdk/src/trace/tracer.cc
index db88cc2b4..0854f8b5e 100644
--- a/sdk/src/trace/tracer.cc
+++ b/sdk/src/trace/tracer.cc
@@ -54,6 +54,7 @@ trace_api::SpanContext GetCurrentSpanContext(const trace_api::SpanContext &expli
 nostd::shared_ptr<trace_api::Span> Tracer::StartSpan(
     nostd::string_view name,
     const opentelemetry::common::KeyValueIterable &attributes,
+    const trace_api::SpanContextKeyValueIterable &links,
     const trace_api::StartSpanOptions &options) noexcept
 {
   trace_api::SpanContext parent = GetCurrentSpanContext(options.parent);
@@ -72,7 +73,7 @@ nostd::shared_ptr<trace_api::Span> Tracer::StartSpan(
   else
   {
     auto span = nostd::shared_ptr<trace_api::Span>{new (std::nothrow) Span{
-        this->shared_from_this(), processor_.load(), name, attributes, options, parent}};
+        this->shared_from_this(), processor_.load(), name, attributes, links, options, parent}};
 
     // if the attributes is not nullptr, add attributes to the span.
     if (sampling_result.attributes)
diff --git a/sdk/test/trace/tracer_test.cc b/sdk/test/trace/tracer_test.cc
index cc21a15b2..22160617d 100644
--- a/sdk/test/trace/tracer_test.cc
+++ b/sdk/test/trace/tracer_test.cc
@@ -13,6 +13,7 @@ using opentelemetry::core::SteadyTimestamp;
 using opentelemetry::core::SystemTimestamp;
 namespace nostd  = opentelemetry::nostd;
 namespace common = opentelemetry::common;
+using opentelemetry::common::KeyValueIterableView;
 using opentelemetry::exporter::memory::InMemorySpanData;
 using opentelemetry::exporter::memory::InMemorySpanExporter;
 using opentelemetry::trace::SpanContext;
@@ -332,6 +333,83 @@ TEST(Tracer, SpanSetEvents)
   ASSERT_EQ(1, span_data_events[2].GetAttributes().size());
 }
 
+TEST(Tracer, SpanSetLinks)
+{
+  std::unique_ptr<InMemorySpanExporter> exporter(new InMemorySpanExporter());
+  std::shared_ptr<InMemorySpanData> span_data = exporter->GetData();
+  auto tracer                                 = initTracer(std::move(exporter));
+
+  {
+
+    // Single span link passed through Initialization list
+    tracer->StartSpan("efg", {{"attr1", 1}}, {{SpanContext(false, false), {{"attr2", 2}}}})->End();
+    auto spans = span_data->GetSpans();
+    ASSERT_EQ(1, spans.size());
+
+    auto &span_data_links = spans.at(0)->GetLinks();
+    ASSERT_EQ(1, span_data_links.size());
+    auto link = span_data_links.at(0);
+    ASSERT_EQ(nostd::get<int>(link.GetAttributes().at("attr2")), 2);
+  }
+  {
+
+    // Multiple span links passed through Initialization list
+    tracer
+        ->StartSpan("efg", {{"attr1", 1}},
+                    {{SpanContext(false, false), {{"attr2", 2}}},
+                     {SpanContext(false, false), {{"attr3", 3}}}})
+        ->End();
+    auto spans = span_data->GetSpans();
+    ASSERT_EQ(1, spans.size());
+
+    auto &span_data_links = spans.at(0)->GetLinks();
+    ASSERT_EQ(2, span_data_links.size());
+    auto link1 = span_data_links.at(0);
+    ASSERT_EQ(nostd::get<int>(link1.GetAttributes().at("attr2")), 2);
+    auto link2 = span_data_links.at(1);
+    ASSERT_EQ(nostd::get<int>(link2.GetAttributes().at("attr3")), 3);
+  }
+
+  {
+
+    // Multiple links, each with multiple attributes passed through Initialization list
+    tracer
+        ->StartSpan("efg", {{"attr1", 1}},
+                    {{SpanContext(false, false), {{"attr2", 2}, {"attr3", 3}}},
+                     {SpanContext(false, false), {{"attr4", 4}}}})
+        ->End();
+    auto spans = span_data->GetSpans();
+    ASSERT_EQ(1, spans.size());
+
+    auto &span_data_links = spans.at(0)->GetLinks();
+    ASSERT_EQ(2, span_data_links.size());
+    auto link1 = span_data_links.at(0);
+    ASSERT_EQ(nostd::get<int>(link1.GetAttributes().at("attr2")), 2);
+    ASSERT_EQ(nostd::get<int>(link1.GetAttributes().at("attr3")), 3);
+    auto link2 = span_data_links.at(1);
+    ASSERT_EQ(nostd::get<int>(link2.GetAttributes().at("attr4")), 4);
+  }
+
+  {
+    std::map<std::string, std::string> attrs1 = {{"attr1", "1"}, {"attr2", "2"}};
+    std::map<std::string, std::string> attrs2 = {{"attr3", "3"}, {"attr4", "4"}};
+
+    std::vector<std::pair<SpanContext, std::map<std::string, std::string>>> links = {
+        {SpanContext(false, false), attrs1}, {SpanContext(false, false), attrs2}};
+    tracer->StartSpan("efg", attrs1, links)->End();
+    auto spans = span_data->GetSpans();
+
+    auto &span_data_links = spans.at(0)->GetLinks();
+    ASSERT_EQ(2, span_data_links.size());
+    auto link1 = span_data_links.at(0);
+    ASSERT_EQ(nostd::get<std::string>(link1.GetAttributes().at("attr1")), "1");
+    ASSERT_EQ(nostd::get<std::string>(link1.GetAttributes().at("attr2")), "2");
+    auto link2 = span_data_links.at(1);
+    ASSERT_EQ(nostd::get<std::string>(link2.GetAttributes().at("attr3")), "3");
+    ASSERT_EQ(nostd::get<std::string>(link2.GetAttributes().at("attr4")), "4");
+  }
+}
+
 TEST(Tracer, TestAlwaysOnSampler)
 {
   std::unique_ptr<InMemorySpanExporter> exporter(new InMemorySpanExporter());