diff --git a/.circleci/config.yml b/.circleci/config.yml
index b95fcdd13e..b04235c251 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -15,6 +15,9 @@ verify_task: &verify_task
 publish_snapshots_task: &publish_snapshots_task
   name: Publish Snapshot Artifacts
   command: make publish-snapshots
+publish_release_task: &publish_release_task
+  name: Publish Release Artifacts
+  command: make publish-release-artifacts
 
 jobs:
   build:
@@ -76,6 +79,31 @@ jobs:
           paths:
             - ~/.gradle
           key: java11-gradle-{{ checksum "build.gradle" }}
+# Publish the released artifacts using the `build` job env.
+  release_job:
+    environment:
+      # Configure the JVM and Gradle to avoid OOM errors
+      _JAVA_OPTIONS: "-Xmx1g"
+      GRADLE_OPTS: "-Dorg.gradle.daemon=false -Dorg.gradle.workers.max=2"
+    docker:
+      - image: circleci/openjdk:8-jdk
+    steps:
+      - checkout
+      - restore_cache:
+          keys:
+            - gradle-{{ checksum "build.gradle" }}
+      - run:
+          <<: *init_task
+      - run:
+          <<: *verify_task
+      - run:
+          <<: *build_task
+      - run:
+          <<: *publish_release_task
+      - save_cache:
+          paths:
+            - ~/.gradle
+          key: gradle-{{ checksum "build.gradle" }}
 
 workflows:
   version: 2
@@ -83,3 +111,11 @@ workflows:
     jobs:
       - build
       - java11
+  build_and_release:
+    jobs:
+      - release_job:
+          filters:
+            tags:
+              only: /^v.*/
+            branches:
+              ignore: /.*/
diff --git a/Makefile b/Makefile
index 0491a13ac2..e1fd21bc85 100644
--- a/Makefile
+++ b/Makefile
@@ -22,3 +22,7 @@ publish-snapshots:
 ifeq ($(CIRCLE_BRANCH),master)
 	./gradlew artifactoryPublish
 endif
+
+.PHONY: publish-release-artifacts
+publish-release-artifacts:
+	./gradlew bintrayUpload
diff --git a/RELEASE.md b/RELEASE.md
new file mode 100644
index 0000000000..5827b71164
--- /dev/null
+++ b/RELEASE.md
@@ -0,0 +1,54 @@
+# OpenTelemetry Release Process
+
+This repository uses semantic versioning. Please keep this in mind when choosing version numbers.
+
+1. **Crease a version branch to release from.**
+
+   A version branch must be used to do the release in order to prevent commit race conditions.
+
+1. **Update CHANGELOG.**
+
+   Update CHANGELOG.md with a list changes since the last release. Each entry must include the release number,
+   date and a bulleted list of changes where each change is summarized in a single sentence, e.g.
+   "- Updated the Jaeger exporter to use the last gRPC version".
+
+1. **Update the version.**
+
+   Update the version to the desired value in `build.gradle`, e.g. `version = "1.2.3"`. Make sure no `SNAPSHOT`
+   sufix is appended (that is **only** used during development and when deploying snapshots, as the word implies).
+
+1. **Push a git tag.**
+
+   The tag should be of the format `vN.M.L`, e.g. `git tag v1.2.3; git push origin v1.2.3`. It is recommended
+   to have this tag marked in Github along with the CHANGELOG for this version.
+
+1. **Wait for Circle CI.**
+
+   This part is controlled by the Bintray plugin. It publishes the artifacts and syncs to Maven Central.
+
+## Release candidates
+
+Release candidate artifacts are released using the same process described above. The version schema for release candidates
+is`v1.2.3-RC$`, where `$` denotes a release candidate version, e.g. `v1.2.3-RC1`.
+
+## Credentials
+
+The following credentials are required for publishing (and automatically set in Circle CI):
+
+* `BINTRAY_USER` and `BINTRAY_KEY`: Bintray username and API Key.
+  See [this](https://www.jfrog.com/confluence/display/BT/Bintray+Security#BintraySecurity-APIKeys).
+
+* `SONATYPE_USER` and `SONATYPE_KEY`: Sonatype username and password.
+
+## Releasing from the local setup
+
+Releasing from the local setup can be done providing the previously mentioned four credential values, i.e.
+`BINTRAY_KEY`, `BINTRAY_USER`, `SONATYPE_USER` and `SONATYPE_KEY`:
+
+```sh
+export BINTRAY_USER=my_bintray_user
+export BINTRAY_KEY=my_user_api_key
+export SONATYPE_USER=my_maven_user
+export SONATYPE_KEY=my_maven_password
+make publish-release-artifacts
+```
diff --git a/build.gradle b/build.gradle
index 78f2511ca3..1eddef6a01 100644
--- a/build.gradle
+++ b/build.gradle
@@ -1,6 +1,7 @@
 plugins {
     id "com.github.sherter.google-java-format" apply false
     id "com.jfrog.artifactory" apply false
+    id "com.jfrog.bintray" version "1.8.4" apply false // Need *specific* version.
     id "net.ltgt.errorprone" apply false
     id "ru.vyarus.animalsniffer" apply false
     id "io.morethan.jmhreport" apply false
@@ -262,8 +263,9 @@ subprojects {
     }
 
     plugins.withId("maven-publish") {
-        // Always include the artifactory plugin to do the deployment.
+        // Always include the artifactory/bintray plugins to do the deployment.
         pluginManager.apply "com.jfrog.artifactory"
+        pluginManager.apply "com.jfrog.bintray"
 
         publishing {
             publications {
@@ -329,6 +331,38 @@ subprojects {
                 repoKey = 'libs-release'
             }
         }
+
+        // Release artifacts publishing.
+        bintray {
+            user = System.getenv("BINTRAY_USER")
+            key = System.getenv("BINTRAY_KEY")
+            publications = ['mavenPublication']
+
+            publish = true
+
+            pkg {
+                repo = 'maven'
+                name = 'opentelemetry-java'
+                licenses = ['Apache-2.0']
+                vcsUrl = 'https://github.com/open-telemetry/opentelemetry-java.git'
+                userOrg = 'open-telemetry'
+
+                githubRepo = 'open-telemetry/opentelemetry-java'
+
+                version {
+                    name = project.version
+
+                    gpg {
+                        sign = true
+                    }
+
+                    mavenCentralSync {
+                        user = System.getenv("SONATYPE_USER")
+                        password = System.getenv("SONATYPE_KEY")
+                    }
+                }
+            }
+        }
     }
 }