diff --git a/.chloggen/k8s-label-recommendations.yaml b/.chloggen/k8s-label-recommendations.yaml
new file mode 100644
index 000000000..919d1cf73
--- /dev/null
+++ b/.chloggen/k8s-label-recommendations.yaml
@@ -0,0 +1,7 @@
+change_type: enhancement
+
+component: k8s
+
+note: How to populate resource attributes based on attributes, labels and transformation
+
+issues: [236]
diff --git a/.github/CODEOWNERS b/.github/CODEOWNERS
index ff2381b5f..db371b7fc 100644
--- a/.github/CODEOWNERS
+++ b/.github/CODEOWNERS
@@ -59,9 +59,10 @@
 /model/device/                    @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-mobile-approvers
 
 # K8s semantic conventions
-/docs/resource/k8s.md                @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
-/model/k8s/                          @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
-/docs/non-normative/k8s-migration.md @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
+/docs/resource/k8s.md                 @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
+/model/k8s/                           @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
+/docs/non-normative/k8s-attributes.md @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
+/docs/non-normative/k8s-migration.md  @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-k8s-approvers
 
 # Container semantic conventions
 /docs/resource/container.md       @open-telemetry/specs-semconv-approvers @open-telemetry/semconv-container-approvers
diff --git a/docs/non-normative/k8s-attributes.md b/docs/non-normative/k8s-attributes.md
new file mode 100644
index 000000000..77ae46232
--- /dev/null
+++ b/docs/non-normative/k8s-attributes.md
@@ -0,0 +1,84 @@
+<!--- Hugo front matter used to generate the website version of this page:
+linkTitle: K8s attributes
+--->
+
+## Specify resource attributes using Kubernetes annotations
+
+All annotations with the `resource.opentelemetry.io/` prefix should be translated into the corresponding resource
+attributes.
+
+For example, the annotation `resource.opentelemetry.io/service.name` should be translated into the `service.name`
+attribute.
+
+## Service attributes
+
+The following [service resource attributes](../attributes-registry/service.md) are recommended for Kubernetes services.
+
+There are different ways to calculate the service attributes.
+
+1. [Well-Known Labels](https://kubernetes.io/docs/reference/labels-annotations-taints/)
+2. Annotations on the pod template that have the `resource.opentelemetry.io/` prefix as described in  
+    [resource attributes using Kubernetes annotations](#specify-resource-attributes-using-kubernetes-annotations)
+3. A function of the Kubernetes resource attributes defined above
+
+This translation can typically be done by an OpenTelemetry Collector component like the
+[Kubernetes Attribute Processor](https://github.com/open-telemetry/opentelemetry-collector-contrib/tree/main/processor/k8sattributesprocessor).
+
+Tools offering this functionality should provide an opt-in flag for the use of well-known labels,
+since users may not be aware that their labels are being used for this purpose.
+
+Each attribute has a priority order for how it should be calculated as described below.
+
+### How `service.namespace` should be calculated
+
+Choose the first value found:
+
+1. `pod.annotation[resource.opentelemetry.io/service.namespace]`
+2. `k8s.namespace.name`
+
+### How `service.name` should be calculated
+
+Choose the first value found:
+
+- `pod.annotation[resource.opentelemetry.io/service.name]`
+- `pod.label[app.kubernetes.io/instance]` (well-known label
+  [app.kubernetes.io/instance](https://kubernetes.io/docs/reference/labels-annotations-taints/#app-kubernetes-io-instance))
+- `pod.label[app.kubernetes.io/name]` (well-known label
+  [app.kubernetes.io/name](https://kubernetes.io/docs/reference/labels-annotations-taints/#app-kubernetes-io-name))
+- `k8s.deployment.name`
+- `k8s.replicaset.name`
+- `k8s.statefulset.name`
+- `k8s.daemonset.name`
+- `k8s.cronjob.name`
+- `k8s.job.name`
+- `k8s.pod.name`
+- `k8s.container.name`
+
+The rationale is to go from the ancestor to the descendant in the Kubernetes resource hierarchy, e.g. from `deployment`
+to `pod` - see [Kubernetes Object Hierarchy](https://gist.github.com/fardjad/ea3c38d566c845e0b353237d3959e365).
+
+### How `service.version` should be calculated
+
+Choose the first value found:
+
+- `pod.annotation[resource.opentelemetry.io/service.version]`
+- `pod.label[app.kubernetes.io/version]` (well-known label
+  [app.kubernetes.io/version](https://kubernetes.io/docs/reference/labels-annotations-taints/#app-kubernetes-io-version))
+- calculate the version using algorithm described below
+
+1. calculate tag and digest using the algorithm described in the
+   [reference library](https://github.com/distribution/reference/blob/main/reference.go)
+2. choose the first value found:
+   - `<tag>@<digest>`
+   - `<digest>`
+   - `<tag>`
+
+### How `service.instance.id` should be calculated
+
+Choose the first value found:
+
+- `pod.annotation[resource.opentelemetry.io/service.instance.id]`
+- `concat([k8s.namespace.name, k8s.pod.name, k8s.container.name], '.')`
+
+Note that the container restart count is not included in the `service.instance.id` calculation, because it makes
+troubleshooting harder when the ID changes on every restart, e.g. in a crash loop.
diff --git a/docs/resource/k8s.md b/docs/resource/k8s.md
index 7bf63ab3e..050716e7d 100644
--- a/docs/resource/k8s.md
+++ b/docs/resource/k8s.md
@@ -439,3 +439,9 @@ A ResourceQuota provides constraints that limit aggregate resource consumption p
 <!-- endsemconv -->
 
 [DocumentStatus]: https://opentelemetry.io/docs/specs/otel/document-status
+
+## Kubernetes specific guidelines
+
+The following guidelines are specific to Kubernetes:
+
+- [Service in Kubernetes](../non-normative/k8s-attributes.md#service-attributes)