diff --git a/shell/assets/styles/themes/_light.scss b/shell/assets/styles/themes/_light.scss
index 8f1a446828..30075c919c 100644
--- a/shell/assets/styles/themes/_light.scss
+++ b/shell/assets/styles/themes/_light.scss
@@ -315,6 +315,7 @@ BODY, .theme-light {
   --header-bg                  : #{$lightest};
   --header-btn-bg              : transparent;
   --header-btn-text            : #{$darkest};
+  --header-btn-text-hover      : #{$lightest};
   --header-input-text          : #{$darkest};
   --header-height              : 55px;
   --header-border              : #{$medium};
diff --git a/shell/components/IconOrSvg.vue b/shell/components/IconOrSvg.vue
new file mode 100644
index 0000000000..aa0a3291d7
--- /dev/null
+++ b/shell/components/IconOrSvg.vue
@@ -0,0 +1,149 @@
+<script>
+
+/**
+ * This component renders the icon in the top level menu.
+ * Icon can either be via a font via the 'icon' property or an svg via the 'src' property
+ *
+ * The trickiness here is that we want the icon to be the correct color - both normally and when hovered
+ * For a font icon, this is easy, since we just set the color css property
+ * For an svg icon included with the <img> tag this is harder - there is no way to apply css to
+ * the svg brought in this way - the workaround is to apply a css filter - in order to do this we
+ * need to generate the css filter for the required color - the code for that is in the 'svg-filter' utility
+ *
+ * We cache filters and css for given colors, so we only generate them once.
+ *
+ * This makes the code here look complex - but we are essentially generating the css filters
+ * and then injecting custom css into the document so that any icons included via svg will
+ * show with the desired colors for the theme.
+ */
+import Vue from 'vue';
+import { Solver } from '@shell/utils/svg-filter';
+import { colorToRgb, mapStandardColors } from '@shell/utils/color';
+
+const filterCache = {};
+const cssCache = {};
+
+const colors = {
+  header: {
+    color: '--header-btn-text',
+    hover: '--header-btn-text-hover'
+  },
+  primary: {
+    color: '--link',
+    hover: '--primary-hover-text'
+  }
+};
+
+export default {
+  name:  'IconOrSvg',
+  props: {
+    src: {
+      type:    String,
+      default: () => undefined,
+    },
+    icon: {
+      type:    String,
+      default: () => undefined,
+    },
+    color: {
+      type:    String,
+      default: () => 'primary',
+    }
+  },
+
+  data() {
+    return { className: '' };
+  },
+
+  created() {
+    if (this.src) {
+      this.setColor();
+    }
+  },
+
+  methods: {
+    setColor() {
+      const uiColor = mapStandardColors(getComputedStyle(document.body).getPropertyValue(colors[this.color].color).trim());
+      const hoverColor = mapStandardColors(getComputedStyle(document.body).getPropertyValue(colors[this.color].hover).trim());
+
+      const uiColorRGB = colorToRgb(uiColor);
+      const hoverColorRGB = colorToRgb(hoverColor);
+      const uiColorStr = `${ uiColorRGB.r }-${ uiColorRGB.g }-${ uiColorRGB.b }`;
+      const hoverColorStr = `${ hoverColorRGB.r }-${ hoverColorRGB.g }-${ hoverColorRGB.b }`;
+
+      const className = `svg-icon-${ uiColorStr }-${ hoverColorStr }`;
+
+      if (!cssCache[className]) {
+        let hoverFilter = filterCache[hoverColor];
+
+        if (!hoverFilter) {
+          const solver = new Solver(hoverColorRGB);
+          const res = solver.solve();
+
+          hoverFilter = res?.filter;
+          filterCache[hoverColor] = hoverFilter;
+        }
+
+        let mainFilter = filterCache[uiColor];
+
+        if (!mainFilter) {
+          const solver = new Solver(uiColorRGB);
+          const res = solver.solve();
+
+          mainFilter = res?.filter;
+          filterCache[uiColor] = mainFilter;
+        }
+
+        // Add stylesheet (added as global styles)
+        const styles = `
+          img.${ className } {
+            ${ mainFilter };
+          }
+          img.${ className }:hover {
+            ${ hoverFilter };
+          }
+          button:hover > img.${ className } {
+            ${ hoverFilter };
+          }
+          a.option:hover > img.${ className } {
+            ${ hoverFilter };
+          }      `;
+
+        const styleSheet = document.createElement('style');
+
+        styleSheet.innerText = styles;
+        document.head.appendChild(styleSheet);
+
+        cssCache[className] = true;
+      }
+
+      Vue.set(this, 'className', className);
+    }
+  }
+};
+</script>
+
+<template>
+  <img
+    v-if="src"
+    :src="src"
+    class="svg-icon"
+    :class="className"
+  >
+  <i
+    v-else-if="icon"
+    class="icon group-icon"
+    :class="icon"
+  />
+  <i
+    v-else
+    class="icon icon-extension"
+  />
+</template>
+
+<style lang="scss" scoped>
+  .svg-icon {
+    height: 24px;
+    width: 24px;
+  }
+</style>
diff --git a/shell/components/nav/Header.vue b/shell/components/nav/Header.vue
index 57e4643727..ab3d86170c 100644
--- a/shell/components/nav/Header.vue
+++ b/shell/components/nav/Header.vue
@@ -49,7 +49,7 @@ export default {
       searchShortcut,
       shellShortcut,
       LOGGED_OUT,
-      navHeaderRight:    null
+      navHeaderRight:    null,
     };
   },
 
@@ -814,6 +814,11 @@ export default {
             background-color: var(--success);
             color: var(--success-text);
           }
+
+          img {
+            height: 20px;
+            width: 20px;
+          }
         }
       }
 
diff --git a/shell/components/nav/TopLevelMenu.vue b/shell/components/nav/TopLevelMenu.vue
index bdc5910735..6c8c9994a1 100644
--- a/shell/components/nav/TopLevelMenu.vue
+++ b/shell/components/nav/TopLevelMenu.vue
@@ -1,6 +1,7 @@
 <script>
 import BrandImage from '@shell/components/BrandImage';
 import ClusterProviderIcon from '@shell/components/ClusterProviderIcon';
+import IconOrSvg from '../IconOrSvg';
 import { mapGetters } from 'vuex';
 import $ from 'jquery';
 import { CAPI, MANAGEMENT } from '@shell/config/types';
@@ -16,7 +17,11 @@ import { isRancherPrime } from '@shell/config/version';
 
 export default {
 
-  components: { BrandImage, ClusterProviderIcon },
+  components: {
+    BrandImage,
+    ClusterProviderIcon,
+    IconOrSvg
+  },
 
   data() {
     const { displayVersion, fullVersion } = getVersionInfo(this.$store);
@@ -139,6 +144,7 @@ export default {
         return {
           label:             this.$store.getters['i18n/withFallback'](`product."${ p.name }"`, null, ucFirst(p.name)),
           icon:              `icon-${ p.icon || 'copy' }`,
+          svg:               p.svg,
           value:             p.name,
           removable:         p.removable !== false,
           inStore:           p.inStore || 'cluster',
@@ -341,9 +347,9 @@ export default {
                 class="option"
                 :to="a.to"
               >
-                <i
-                  class="icon group-icon"
-                  :class="a.icon"
+                <IconOrSvg
+                  :icon="a.icon"
+                  :src="a.svg"
                 />
                 <div>{{ a.label }}</div>
               </nuxt-link>
@@ -362,9 +368,9 @@ export default {
                 class="option"
                 :to="a.to"
               >
-                <i
-                  class="icon group-icon"
-                  :class="a.icon"
+                <IconOrSvg
+                  :icon="a.icon"
+                  :src="a.svg"
                 />
                 <div>{{ a.label }}</div>
               </nuxt-link>
@@ -383,9 +389,9 @@ export default {
                 class="option"
                 :to="a.to"
               >
-                <i
-                  class="icon group-icon"
-                  :class="a.icon"
+                <IconOrSvg
+                  :icon="a.icon"
+                  :src="a.svg"
                 />
                 <div>{{ a.label }}</div>
               </nuxt-link>
@@ -499,6 +505,9 @@ export default {
       margin-right: 8px;
       fill: var(--link);
     }
+    img {
+      margin-right: 8px;
+    }
 
     > div {
       color: var(--link);
diff --git a/shell/utils/color.js b/shell/utils/color.js
index b2b707d124..6411978578 100644
--- a/shell/utils/color.js
+++ b/shell/utils/color.js
@@ -63,6 +63,11 @@ const DARK_CONTRAST_COLORS = {
 
 };
 
+const STANDARD_COLORS = {
+  black: '#000000',
+  white: '#ffffff',
+};
+
 // contrastColor(color, {light, dark}) returns which of 2 options is higher contrast with color
 export function contrastColor(color, contrastOptions = LIGHT_CONTRAST_COLORS) {
   let out = contrastOptions.light;
@@ -90,3 +95,43 @@ export function textColor(color) {
 
   return (brightness > 125) ? 'black' : 'white';
 }
+
+export function hexToRgb(hex) {
+  const result = /^#?([a-f\d]{2})([a-f\d]{2})([a-f\d]{2})$/i.exec(hex);
+
+  return result ? {
+    r: parseInt(result[1], 16),
+    g: parseInt(result[2], 16),
+    b: parseInt(result[3], 16)
+  } : null;
+}
+
+export function mapStandardColors(color) {
+  return STANDARD_COLORS[color] || color;
+}
+
+export function rgbToRgb(rgb) {
+  const result = /^rgb\(([0-9]{1,3}),\s*([0-9]{1,3}),\s*([0-9]{1,3})\)$/i.exec(rgb);
+
+  return result ? {
+    r: parseInt(result[1], 10),
+    g: parseInt(result[2], 10),
+    b: parseInt(result[3], 10)
+  } : null;
+}
+
+export function colorToRgb(color) {
+  let value;
+
+  if (color.startsWith('rgb(')) {
+    value = rgbToRgb(color);
+  } else if (color.startsWith('#')) {
+    value = hexToRgb(color);
+  } else {
+    console.warn(`Unable to parse color: ${ color }`); // eslint-disable-line no-console
+  }
+
+  return value || {
+    r: 0, g: 0, b: 0
+  };
+}
diff --git a/shell/utils/svg-filter.js b/shell/utils/svg-filter.js
new file mode 100644
index 0000000000..d4e6cff38a
--- /dev/null
+++ b/shell/utils/svg-filter.js
@@ -0,0 +1,301 @@
+'use strict';
+
+// Utilities to generate a css filter to give a required color
+
+class Color {
+  constructor(r, g, b) {
+    this.set(r, g, b);
+  }
+
+  toString() {
+    return `rgb(${ Math.round(this.r) }, ${ Math.round(this.g) }, ${ Math.round(this.b) })`;
+  }
+
+  set(r, g, b) {
+    this.r = this.clamp(r);
+    this.g = this.clamp(g);
+    this.b = this.clamp(b);
+  }
+
+  hueRotate(angle = 0) {
+    angle = angle / 180 * Math.PI;
+    const sin = Math.sin(angle);
+    const cos = Math.cos(angle);
+
+    this.multiply([
+      0.213 + cos * 0.787 - sin * 0.213,
+      0.715 - cos * 0.715 - sin * 0.715,
+      0.072 - cos * 0.072 + sin * 0.928,
+      0.213 - cos * 0.213 + sin * 0.143,
+      0.715 + cos * 0.285 + sin * 0.140,
+      0.072 - cos * 0.072 - sin * 0.283,
+      0.213 - cos * 0.213 - sin * 0.787,
+      0.715 - cos * 0.715 + sin * 0.715,
+      0.072 + cos * 0.928 + sin * 0.072,
+    ]);
+  }
+
+  grayscale(value = 1) {
+    this.multiply([
+      0.2126 + 0.7874 * (1 - value),
+      0.7152 - 0.7152 * (1 - value),
+      0.0722 - 0.0722 * (1 - value),
+      0.2126 - 0.2126 * (1 - value),
+      0.7152 + 0.2848 * (1 - value),
+      0.0722 - 0.0722 * (1 - value),
+      0.2126 - 0.2126 * (1 - value),
+      0.7152 - 0.7152 * (1 - value),
+      0.0722 + 0.9278 * (1 - value),
+    ]);
+  }
+
+  sepia(value = 1) {
+    this.multiply([
+      0.393 + 0.607 * (1 - value),
+      0.769 - 0.769 * (1 - value),
+      0.189 - 0.189 * (1 - value),
+      0.349 - 0.349 * (1 - value),
+      0.686 + 0.314 * (1 - value),
+      0.168 - 0.168 * (1 - value),
+      0.272 - 0.272 * (1 - value),
+      0.534 - 0.534 * (1 - value),
+      0.131 + 0.869 * (1 - value),
+    ]);
+  }
+
+  saturate(value = 1) {
+    this.multiply([
+      0.213 + 0.787 * value,
+      0.715 - 0.715 * value,
+      0.072 - 0.072 * value,
+      0.213 - 0.213 * value,
+      0.715 + 0.285 * value,
+      0.072 - 0.072 * value,
+      0.213 - 0.213 * value,
+      0.715 - 0.715 * value,
+      0.072 + 0.928 * value,
+    ]);
+  }
+
+  multiply(matrix) {
+    const newR = this.clamp(this.r * matrix[0] + this.g * matrix[1] + this.b * matrix[2]);
+    const newG = this.clamp(this.r * matrix[3] + this.g * matrix[4] + this.b * matrix[5]);
+    const newB = this.clamp(this.r * matrix[6] + this.g * matrix[7] + this.b * matrix[8]);
+
+    this.r = newR;
+    this.g = newG;
+    this.b = newB;
+  }
+
+  brightness(value = 1) {
+    this.linear(value);
+  }
+
+  contrast(value = 1) {
+    this.linear(value, -(0.5 * value) + 0.5);
+  }
+
+  linear(slope = 1, intercept = 0) {
+    this.r = this.clamp(this.r * slope + intercept * 255);
+    this.g = this.clamp(this.g * slope + intercept * 255);
+    this.b = this.clamp(this.b * slope + intercept * 255);
+  }
+
+  invert(value = 1) {
+    this.r = this.clamp((value + this.r / 255 * (1 - 2 * value)) * 255);
+    this.g = this.clamp((value + this.g / 255 * (1 - 2 * value)) * 255);
+    this.b = this.clamp((value + this.b / 255 * (1 - 2 * value)) * 255);
+  }
+
+  hsl() {
+    // Code taken from https://stackoverflow.com/a/9493060/2688027, licensed under CC BY-SA.
+    const r = this.r / 255;
+    const g = this.g / 255;
+    const b = this.b / 255;
+    const max = Math.max(r, g, b);
+    const min = Math.min(r, g, b);
+    const l = (max + min) / 2;
+    let h = l;
+    let s = l;
+
+    if (max === min) {
+      h = s = 0;
+    } else {
+      const d = max - min;
+
+      s = l > 0.5 ? d / (2 - max - min) : d / (max + min);
+      switch (max) {
+      case r:
+        h = (g - b) / d + (g < b ? 6 : 0);
+        break;
+
+      case g:
+        h = (b - r) / d + 2;
+        break;
+
+      case b:
+        h = (r - g) / d + 4;
+        break;
+      }
+      h /= 6;
+    }
+
+    return {
+      h: h * 100,
+      s: s * 100,
+      l: l * 100,
+    };
+  }
+
+  clamp(value) {
+    if (value > 255) {
+      value = 255;
+    } else if (value < 0) {
+      value = 0;
+    }
+
+    return value;
+  }
+}
+
+export class Solver {
+  constructor(rgb) {
+    this.target = new Color(rgb.r, rgb.g, rgb.b);
+    this.targetHSL = this.target.hsl();
+    this.reusedColor = new Color(0, 0, 0);
+  }
+
+  solve() {
+    const result = this.solveNarrow(this.solveWide());
+
+    return {
+      values: result.values,
+      loss:   result.loss,
+      filter: this.css(result.values),
+    };
+  }
+
+  solveWide() {
+    const A = 5;
+    const c = 15;
+    const a = [60, 180, 18000, 600, 1.2, 1.2];
+
+    let best = { loss: Infinity };
+
+    for (let i = 0; best.loss > 25 && i < 3; i++) {
+      const initial = [50, 20, 3750, 50, 100, 100];
+      const result = this.spsa(A, a, c, initial, 1000);
+
+      if (result.loss < best.loss) {
+        best = result;
+      }
+    }
+
+    return best;
+  }
+
+  solveNarrow(wide) {
+    const A = wide.loss;
+    const c = 2;
+    const A1 = A + 1;
+    const a = [0.25 * A1, 0.25 * A1, A1, 0.25 * A1, 0.2 * A1, 0.2 * A1];
+
+    return this.spsa(A, a, c, wide.values, 500);
+  }
+
+  spsa(A, a, c, values, iters) {
+    const alpha = 1;
+    const gamma = 0.16666666666666666;
+
+    let best = null;
+    let bestLoss = Infinity;
+    const deltas = new Array(6);
+    const highArgs = new Array(6);
+    const lowArgs = new Array(6);
+
+    for (let k = 0; k < iters; k++) {
+      const ck = c / Math.pow(k + 1, gamma);
+
+      for (let i = 0; i < 6; i++) {
+        deltas[i] = Math.random() > 0.5 ? 1 : -1;
+        highArgs[i] = values[i] + ck * deltas[i];
+        lowArgs[i] = values[i] - ck * deltas[i];
+      }
+
+      const lossDiff = this.loss(highArgs) - this.loss(lowArgs);
+
+      for (let i = 0; i < 6; i++) {
+        const g = lossDiff / (2 * ck) * deltas[i];
+        const ak = a[i] / Math.pow(A + k + 1, alpha);
+
+        values[i] = fix(values[i] - ak * g, i);
+      }
+
+      const loss = this.loss(values);
+
+      if (loss < bestLoss) {
+        best = values.slice(0);
+        bestLoss = loss;
+      }
+    }
+
+    return { values: best, loss: bestLoss };
+
+    function fix(value, idx) {
+      let max = 100;
+
+      if (idx === 2 /* saturate */) {
+        max = 7500;
+      } else if (idx === 4 /* brightness */ || idx === 5 /* contrast */) {
+        max = 200;
+      }
+
+      if (idx === 3 /* hue-rotate */) {
+        if (value > max) {
+          value %= max;
+        } else if (value < 0) {
+          value = max + value % max;
+        }
+      } else if (value < 0) {
+        value = 0;
+      } else if (value > max) {
+        value = max;
+      }
+
+      return value;
+    }
+  }
+
+  loss(filters) {
+    // Argument is array of percentages.
+    const color = this.reusedColor;
+
+    color.set(0, 0, 0);
+
+    color.invert(filters[0] / 100);
+    color.sepia(filters[1] / 100);
+    color.saturate(filters[2] / 100);
+    color.hueRotate(filters[3] * 3.6);
+    color.brightness(filters[4] / 100);
+    color.contrast(filters[5] / 100);
+
+    const colorHSL = color.hsl();
+
+    return (
+      Math.abs(color.r - this.target.r) +
+      Math.abs(color.g - this.target.g) +
+      Math.abs(color.b - this.target.b) +
+      Math.abs(colorHSL.h - this.targetHSL.h) +
+      Math.abs(colorHSL.s - this.targetHSL.s) +
+      Math.abs(colorHSL.l - this.targetHSL.l)
+    );
+  }
+
+  css(filters) {
+    function fmt(idx, multiplier = 1) {
+      return Math.round(filters[idx] * multiplier);
+    }
+
+    return `filter: invert(${ fmt(0) }%) sepia(${ fmt(1) }%) saturate(${ fmt(2) }%) hue-rotate(${ fmt(3, 3.6) }deg) brightness(${ fmt(4) }%) contrast(${ fmt(5) }%);`;
+  }
+}