Recently, a store group invested over 200,000 SAR in traditional marketing with minimal results. After moving just 30% of that investment to smartphone advertising, they experienced a three hundred twenty-eight percent improvement in store visits.
Recently, a company director expressed frustration that his online presence was burning through considerable sums of riyals with disappointing results. After analyzing his approach, I identified several fundamental problems that are extremely typical among Saudi businesses.
Through detailed analysis for a meal service company, we discovered that campaigns delivered between 9-11 PM significantly outperformed those shown during standard peak hours, achieving one hundred sixty-three percent higher purchases.
Key approaches included:
- Collaborating with Saudi local users to identify actual search behavior
- Analyzing regional rivals for search term strategies
- Developing a dual-language query framework to capture every possible consumers
- Applying local language variations in place of standard Arabic
Powerful techniques included:
- Highlighting family values rather than individual gains
- Incorporating appropriate faith elements where appropriate
- Adjusting promotion language to correspond to Saudi cultural norms
- Producing separate creative alternatives for various areas within the Kingdom
For a luxury brand, we found that Snapchat and Instagram dramatically surpassed traditional networks for engagement and conversion, creating a strategic reallocation of effort that improved complete effectiveness by one hundred sixty-seven percent.
For a hospitality customer, we found that direct translation of their foreign queries generated highly unproductive investment. After applying a culturally-appropriate query strategy, their cost per acquisition reduced by over seventy percent.
A few weeks ago, web Design packages pricing a store owner contacted me after spending over 250,000 SAR on unsuccessful paid search initiatives. After redesigning their methodology, we generated a five hundred thirty-seven percent increase in ROAS.
Additional timing insights included:
- Decreased rivalry during religious periods with stable conversion rates
- Higher engagement on weekends notably after sunset prayers
- Seasonal variations demanding spending modifications during Ramadan
- School schedule effects on specific sectors
With detailed analysis for a store chain, we discovered that communications received between 8-11 PM dramatically outperformed those sent during typical daytime, achieving substantially higher visibility.
With comprehensive research for a store chain, we identified that posts released between evening hours substantially outperformed those released during traditional prime times, generating 143% higher interaction.
Working with a food brand, we established a content strategy that integrated local flavors with global standards, generating interaction levels two hundred eighteen percent higher than their previous approach.