Last quarter, a merchant expressed that their newsletter efforts were generating poor returns with open rates below 8%. After applying the approaches I'm about to discuss, their readership improved to 37% and conversion grew by 218%.
Through comprehensive research for a apparel company, we identified that messages delivered between 9-11 PM substantially surpassed those sent during traditional daytime, generating 152% better visibility.
Recently, a café proprietor in Riyadh complained that his establishment wasn't appearing in Google results despite being highly rated by customers. This is a frequent problem I see with local businesses throughout the Kingdom.
Important divisions included:
- Personal vs. group choice approaches
- Information gathering extents
- Value consciousness differences
- Product faithfulness propensities
- New concept acceptance rates
Valuable approaches contained:
- City-specific segments beyond basic regions
- Area-specific focusing
- City vs. countryside variations
- International resident locations
- Visitor areas vs. local districts
For a financial customer, we developed a responsive layout approach that automatically adjusted navigation, typography, and layout based on the selected language, resulting in a 42% growth in visitor interaction.
For a doctor's office in Jeddah, we boosted their local visibility by nearly one hundred percent by ensuring their establishment data was thoroughly matching in both Arabic and English throughout all platforms.
After years of applying generic demographic segments, their new locally-relevant classification strategy created a two hundred forty-one percent growth in campaign effectiveness and a 163% drop in customer acquisition costs.
For a premium company, we implemented a traditional classification approach that uncovered several unique value groups within their target market. This technique enhanced their advertising performance by over one hundred seventy percent.
I visited a web design company in Jeddah last quarter where they presented me the contrast between their themed and bespoke projects. The visual impact was immediately visible – the custom sites felt clearly more professional and impactful.
I remember the surprise on my brother-in-law's face when he got a quote for 75,000 SAR for his company website. "It's just a webpage!" he protested. Two months later, he ultimately with a bargain 3,000 SAR site that appeared unprofessional and failed to generate a single lead.
A friend who runs a eatery in Riyadh at first was shocked at the added 12,000 SAR for an booking system, but afterward mentioned me it recovered its cost within a quarter by decreasing staff time spent on phone reservations.
Last month, my colleague Sara received quotes ranging from 22,000 to 58,000 SAR for essentially the same business website. The variation? The Learn More expensive quotes featured custom design elements rather than template-based methods.
Rather than focusing exclusively on securing the most affordable quote, evaluate the potential return that a superior website will produce for your business. A well-designed site is an asset that will keep delivering value for years to come.
My cousin Ahmad at first selected the least expensive quote for his corporate website, only to find out later that it omitted content creation – resulting in an unforeseen 8,000 SAR cost for expert content creation.
In a business gathering in Riyadh, I asked 17 entrepreneurs about their web design experiences. The price range was astonishing – from 2,500 SAR for a basic site to over 150,000 SAR for sophisticated e-commerce platforms.