Recently, a company director inquired why his content weren't generating any business opportunities. After analyzing his content marketing strategy, I identified he was making the same blunders I see countless Saudi businesses commit.
For a premium company, we implemented a cultural segmentation approach that identified multiple special value groups within their audience. This strategy enhanced their promotion results by one hundred seventy-eight percent.
Essential techniques included:
- Metropolitan-centered divisions beyond simple areas
- Area-specific focusing
- City vs. countryside differences
- Expatriate concentration areas
- Tourist locations vs. resident communities
Last year, I witnessed as three similar businesses invested heavily into growing their business on a specific social media platform. Their efforts flopped as the medium turned out to be a mismatch for our market.
After extended periods of applying universal population divisions, their improved Saudi-specific segmentation methodology produced a two hundred forty-one percent improvement in campaign effectiveness and a one hundred sixty-three percent decrease in customer acquisition costs.
When I started my retail business three years ago, I was certain that our distinctive products would be enough. I dismissed competitor analysis as unnecessary – a choice that almost destroyed my entire venture.
Important components included:
- Right-to-left interface conversion that retained usability
- Script-optimized fonts
- System efficiency for Oke.Zone both linguistic approaches
- Instant linguistic changing without app restart
For a entertainment application, we applied thorough speed enhancement that lowered startup duration by 67% and screen changes by 43%. These improvements improved consumer persistence by over two hundred percent.
I presently employ several tools that have significantly enhanced our market intelligence:
- SEO tools to track other companies' search rankings
- Social listening tools to follow competitors' social activity
- Website analysis solutions to observe changes to their trusted digital agency in KSA properties
- Email capture to receive their promotional messages
For a shopping brand, we developed an software that carefully balanced global practices with culturally appropriate visual components. This technique improved their installation frequency by over one hundred twenty percent and activity by over ninety percent.
I suggest organizing competitors as:
- Main competitors (offering very similar solutions)
- Secondary competitors (with partial resemblance)
- New threats (new businesses with innovative capabilities)
Recently, a business owner expressed frustration that his social media marketing was burning through considerable sums of riyals with minimal results. After examining his strategy, I found multiple critical errors that are extremely typical among Saudi businesses.
Initiate by listing ALL your competitors – not just the well-known ones. During our analysis, we identified that our biggest threat wasn't the famous business we were monitoring, but a recent company with an novel strategy.
Critical features included:
- Offline data saving
- Automatic synchronization when internet available
- Visible notification of network availability
- Appropriate restrictions of particular functions when without connection
For a banking client, we developed a complex Arabic-English framework that intelligently adjusted interface, controls, and content flow based on the active language. This technique improved their audience connection by 183%.
I dedicate at least 120 minutes each Monday analyzing our competitors':
- Digital architecture and UX
- Articles and content calendar
- Online platforms activity
- User feedback and evaluations
- Search strategy and rankings